Fid in indian channels

1. HOW GLOBAL CHANNELS INVESTED
IN INDIAN CHANNELS
Presented by :
G.Santhosh kumar (131131)

3.  November 2007 :Founded as a 50:50 JV between
the US-based Viacom and Indian media network,
Network 18.
 July 2008 :Launch of Colors.
 January 2010: Viacom 18 goes international with
the launch of Colors in the US. The channel is
called Aap ka Colors.
 July 2010 :Viacom 18 gets into 50:50 distribution
JV with Sun Network and Sun 18 comes into being.
 December 2011 :Viacom 18 also launched the
channel Sonic Nickelodeon , targeting young adults

4.  The success of Colors, coupled with deeper
expansion into existing genres and movie production,
has helped Viacom18 scale from a Rs 100-crore
broadcast network to a Rs 2,000-crore one.
 Viacom18, plans to consolidate genres through deeper
penetration into categories like music and youth,
English entertainment and Hindi general entertainment
 Viacom18 had launched its live-events business a few
years ago. Called Integrated Network Services, it
makes up four per cent of the revenues. Vats intends
to take this up to 10 per cent.
 Viacom is also an example of a monopoly. They
bought out MTV Networks in two stages. The first in a
chunk of 66%, and the next in 34%. This is also an
example of a takeover.

5. Viacom products
 Addicting Games
 Comedy Central
 MTV
 Nickelodeon/ Nick Jr
 Paramount Pictures
 MTV Films
 Neopets

6. Viacom
Publishing
Online
FilmTV
Radio
MTV Radio
BET Radio
MTV
Paramount comedy
Nickelodeon
Comedy
Central
MTV Films
Paramount
Pictures
www.comedycentral.com
www.addictin
ggames.com
www.atomfilms.co
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