24. “A
meme
is
a
unit
of
human
cultural
evolu<on
analogous
to
the
gene
(…)
It’s
a
message
that’s
contagious
in
the
same
way
a
gene<c
virus
is.”
Sir
Richard
Dawkins,
1975
55. For
a
new
fragance,
they
asked
us:
How
are
people
talking
about
love
around
the
globe?
56. Zenzey
processed
over
1
Million
tweets
with
public
displays
of
love,
from
the
UK,
USA,
Brazil
and
Argen<na.
57. In
1
month,
we
delivered
over
125
different
insights.
Including
key
movies,
tv
series,
songs,
and
of
course
#memes
for
every
market.
58. TEXTING
on
their
daily
rou4ne
It´s
extremely
important
to
receive
a
text
message
before
sending
it
to
the
other
person.
The
wow
factor
is
very
effec4ve.
Text
messages
are
an
essen4al
part
of
a
couple
daily
rou4ne.
They
need
to
receive
“good
night”
and
“good
morning”,
otherwise
they
will
feel
sad.
"That
amazing
feeling
when
your
crush
texts
you
first"
"I
get
NO
good
morning/night
calls/
texts"
Insight
Example
#1
59. #WHEN
as
a
descrip4ve
vehicle:
When
girls
start
their
tweets
using
the
hashtag
#When
it
means
that
they
are
about
to
describe
a
specific
and
unique
moment
that
makes
them
feel
happy.
It´s
a
great
vehicle
to
understand,
promote
or
just
iden4fy
“Romance”
moments.
"When
they
shut
you
up
by
kissing
you"
"When
you
take
forever
to
say
goodnight
cause
you
don't
want
to
stop
talking
to
each
other"
Insight
Example
#2
60. The
First
Time:
They
refer
to
First
Time
in
two
ways:
-‐
Like
a
nice
memory:
LOVE
AT
FIRST
SIGHT
is
a
common
topic
among
girls.
They
mainly
talk
about
first
kisses,
first
4me
they
met
their
boyfriends,
first
4me
they
saw
a
boy,
etc.
-‐
Like
a
sexy
experience:
“Kiss
me
like
I
was
your
first
4me”.
"#MeFirstKiss
was
in
the
snow.
He
was
walking
me
home
at
night
and
spun
me
around
and
kissed
me.
It
was
by
far
the
most
roman4c
first
kiss"
"I
never
believed
in
love
at
first
sight…
un4l
I
first
saw
you”
Insight
Example
#3
61. Love
&
Rain
Rain
seems
to
make
everything
more
roman4c.
Also,
being
tucked
in
bed
when
it’s
raining
seems
to
be
a
generalized
sense
of
well
being.
#ThingsThatILove
the
sound
of
rain
piger-‐pahng
on
your
window
when
you're
all
snuggled
up
in
bed
Boy:
"Make
me
food."
Girl:
"Be
more
roman4c.”
Boy:
"Make
me
food
in
the
rain."
Insight
Example
#4
62. The
best
part?
Not
even
Don
Draper
can
write
tweets
with
such
quality
and
in
that
quan<ty.
67. And
it
wasn’t
just
any
kind
of
bot.
In
a
very
literal
way,
the
most
effec<ve
ones
where
Fembots.
68. This
is
how
they
look.
Design,
copywri<ng
and
avatar
have
all
a
realis<c
feeling
to
them.
69. Our
bot
detec<on
technology
reduces
the
noise
and
enhances
the
signal
when
looking
at
Social
Media.
70. Being
digital,
is
being
interac<ve.
And
being
interac<ve
is
about
being
able
to
talk
AND
listen.
AIerall,
it’s
all
just
basic
communica<on.
71. Learn
more
on
how
leading
brands
use
Zenzey
San<ago
Siri
Manolo
Chada
Marco
Gomes
@SANTISIRI
@MANOLOCHADA
@MARCOGOMES
san<@popego.com
mchada@thinky.com.ar
marco@boo-‐box.com