Shoppers Stop is a high-end department store chain with 40-45 total stores, but only 22 have baby care sections with minimal space. They focus on selling Mothercare products and do not regularly buy or stock Bright Starts toys. Hypercity is an upscale supermarket with 10 stores in India. They stock some Bright Starts gear but only in a few stores, and have large displays dedicated to Fisher-Price and Barbie toys through annual partnerships. Landmark Infiniti Mall has 10 book, toy, and music stores. As the only major toy chain besides Hamleys, they buy various brands including Bright Starts toys but are currently trying to liquidate Fisher-Price stock before adding more Bright Starts products due

1. Shopper Stop
Shoppers is a High end Departmental chain. They have a shop in shop tie up with
mothercare.
B ut they also stock Bright starts gears in top 10-12 stores only. TOTAL STORES : 40-45
STORES but ONLY 22 STORES HAVE BABYCARE SECTIONS .
ALL THE MATERIAL IS ON S.O.R
Basis and returnable to us. They have very minimal space for Babycare sections and do
not buy B.S. TOYS AS
they focus on sellin Mothercare range mainly.

2. Shopper Stop

3. Shopper Stop

4. Hypercity Malad
Hypercity is a Upscale Big box Hypermarket with 10 stores in India.
They stock up few Bright starts gears but only in few stores.
As they want on sor and a sales rep in each store
It seems that Hypercity have a tie up with Mattel wherein
Huge Bays are dedicated to Fisher price and Barbie on an almost annual basis.

5. Hypercity Malad

6. Hypercity Malad

7. Landmark Infiniti Mall
Landmark is a books, TOYS n music store. No of Stores : 10. Size : 10-15k sq feet. S
Only other chain besides Hamleys to buy Branded toys. The buy other brands from us
but do not buy BRIGHT STARTS TILL DATE.
Due to high level of stocks in Fisher price… they are trying to liquidate FP.
Will start Bright start after that…. Due to space n budget constraints.
ONLY INTERESTED IN BS TOYS AS Infant gear does not work in their format.

8. Landmark Infiniti Mall

9. Reliance Hyper mart
Reliance has around 14-15 Hypermarts . Basically most of the hypermarkets in India
Do not stock the Branded Infant care products till date.
They do not stock any of the COMPETITIVE brands either. Only sell low priced Indian made
products.
As they believe that the Indian middle class customers are highly price sensitive.
ONLY VERY FEW LOW END PRICE POINT SKUS(7-8 nos) FROM FISHER PRICE ARE STOCKED
BUT MINIMAL.

10. Reliance Hyper mart

11. Reliance Hyper mart

12. Grovels Mall Big Bazaar, Mumbai

13. Grovels Mall Big Bazaar, Mumbai

14. Grovels Mall Big Bazaar, Mumbai

15. Star Bazaar
This a TATA Group – Tesco venture. No of Stores – 14. HYPERMARKETS. In 5 years of
existence.
Again very conservative , and sell more of low price point products , and mostly 90 %
Chinese toys, Indian toys/board games etc. WE DO SUPPLY LOT OF CHINESE GENERIC TOYS
TO THEM.
They stock few Fisher price toys but on SOR.
DO NOT Sell B.S as they find it expensive And WILL STOCK VERY FEW SKUS THAT TOO only
need SOR. ( Sales or return )

16. Star Bazaar

17. Star Bazaar