The document discusses social recruiting and how companies are increasingly using social media to source and recruit talent. Some key points include: - 90% of companies plan to use social recruiting in 2011 and 64% hired candidates via social networks in 2010. Common social networks for recruiting include LinkedIn, Facebook, and Twitter. - Social recruiting allows for more targeted candidate selection and filtered interview processes compared to traditional online job boards. Successful social recruiting involves engaging with users and providing information about job opportunities and company culture. - Emerging trends include digital career fairs to replace on-campus events, applications directly through social networks like LinkedIn, and "vote for me" job application sites that select winners based on work portfolio and social

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Recruiting and Social Media
Ali Phalen, Stephanie Parra,
Laura Stewart, Julia Mazerov

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Why Social Recruiting?
Source: http://unbridledtalent.com/wp-content/uploads/2011/07/Jobvite-
survey-screenshot-11.jpg

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Source: http://www.slideshare.net/melissakmurray/q3-social-
media-recruiting-update

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What is Social Recruiting?
 Engaging with users and using social media tools to source
and recruit talent.
 "Involvement of employers inspires and informs young people,
preparing them for the workforce by making them aware of the
skills and attitudes employers expect.”
-David Cruikshank, Deloitte Chairman

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Fast Facts
 90% of Companies Plan to use Social Recruiting in
2011
 64% Hired via Social Networks in 2010
 50%Evaluate Social Media before Initial
Conversation
 69% of Employers Rejected Candidates based on
Social Media Because:
 Lied about qualifications(13%), inappropriate photos/comments(11%)
 Infographic
Source: http://www.slideshare.net/SidneyEve/socializing-human-resources
http://bx.businessweek.com/careers/view?url=https%3A%2F%2Frecareered.infusions
oft.com%2Fapp%2FhostedEmail%2F3149505%2Fc7b6c85d7853884c

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Recruitment 1.0
Post Job
Compan On Site
y has a (Monster
job Adv. Search
Pay per Posting , Career
opening Engines
Sites,
etc)
Unfiltered Job
Applications to
Waiting and Hoping for
Interview
Qualified Applicant
Process
Source: http://www.slideshare.net/thomasshaw/social-
recruiting-101

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Recruitment 2.0
Company Company
posts both Integrated Showcas Targeted
Long and marketing e Selection
Short Term
Filtered
Personnel
Interview
Needs
Process
Online, Blogs
Source: http://www.slideshare.net/thomasshaw/social-recruiting-101

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 "Twitter is altering the recruitment advertising landscape. The
focus is now on providing users with the tools to access, find
and filter jobs within the Job Cloud.”
-Matt Alder, RecruitingFuture.com

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New Recruitment Sites
 TwitJobSearch.com
 TweetMyJobs.com
 MashableJobs.com
 Facebook Pages
 Intuit
Source: http://www.slideshare.net/SidneyEve/socializing-human-resources

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 Social acceptance and proliferation of the platforms
 Speed of growth of the main platforms
 Advice:
 Get a range of social profiles
 Do your homework

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 Facebook Privacy Settings and Status
 Compare LinkedIn to your Resume
 Do Not Use Texting Abbreviations on Twitter

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 Advantages and Disadvantages of Each Site
 Consider Your Audience
 Absolutely important for students to have social media
accounts

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Case Study- “Hire Me” Websites

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dear lisa rudgers,

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“With a digital résumé, people won’t
notice something like a low GPA as
much because they’ll be immersed in
your talents. How much can you really
gleam from a piece of paper?” - Patrick
Thorton
http://www.sherrynamburi.net/index.html

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How To With Resume Bear
www.resumebear.com

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WHAT’S NEXT IN SOCIAL
RECRUITING

18. + Facebook & Social Jobs
 Facebook partnership with
NACE and DOL to create
new resource for job
seekers
 Job postings delivered
virally through central
Facebook Page at no
charge
 “The partnership’s goal will
be to facilitate employment
for America’s jobless
through the use of social
networks.”
 FB will also create public
service announcements at
the top ten states for
unemployment rates, and
distribute materials to job
seekers

19. + Other Platforms
 BeKnown & BranchOut competing directly with
LinkedIn by leveraging the power of Facebook

20. + “Apply with LinkedIn”
 LinkedIn has introduced a PlugIn
that allows users to apply for
jobs directly via the service
 Companies can embed PlugIn
directly on their websites
 Allows users to send messages
to contacts at a company; or
connects them with someone for
an introduction if they don’t know
anyone
 Will lead to the demise of job
boards & resumes

21. + Digital Career Fairs
 Replacing on-campus career fairs
 Save time, money & broaden candidate pool
 Includelive, one-on-one chats with recruiters and high-level
executives
 Companies such as Proctor & Gamble, Citigroup, Progressive
making use of this technology

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“Vote for me!” Job Applications
 Sourcebits has launched a competition where job applicants
upload their portfolio to the site and ask for votes from the
community at large
 Winners selected based on work & votes
 Need for social clout, influence
 Reflective of emerging trends: Job application process
becoming social

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Questions?