International Staff Week @ CUAS - Social Media Basics
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Basics of Social Media (tools, usage, what is it?) for universities - it's not a scientific presentation
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International Staff Week @ CUAS - Social Media Basics
- 1. Social Media Basics Social Media & facebook Mag. (FH) Sandra Perusch, MA
- 2. Content Social Media: What is it? Benefits How? Where are we? facebook Why? Background How to create a profile Etiquette Questions? Social Media Basics - Sandra Perusch 08.06.2011
- 3. Social Media - Explanation What is Social Media? Social Media in Plain English Video Sociolnomics Social Media Basics - Sandra Perusch 08.06.2011
- 4. Social Media: What is it? Social Media describe social networks to share and interact socially and with highly accessible communication techiques. The communication is turned into interactive dialogue. which allows the creation and exchange of user-generated content Text, pictures, video or audio Popular media: Social networks (Facebook, XING, LinkedIn, …), Internet forum Blogs, Microblogging, Podcasting,Vlogs, Wikis and Social-Bookmarking (Del.icio.us, Mister Wong, Digg) Multimedia-Sharing: FlickR (pictures),YouTube (video), Slideshare (slides) Interaction No barrier between sender and recipient (user) Interactiv media: user-generated content (UGC) Social Media Basics - Sandra Perusch 08.06.2011
- 5. Social Media: Benefits Communication/dialogue, feedback Innovations Attractiveness and awareness Common decisions (crowdsourcing) Quick distribution Search engine optimisation Clicks from various sites etc. Social Media Basics - Sandra Perusch 08.06.2011
- 6. How? Attentiveness, listen Monitoring: worst-case-scenarios & success Social media policy Actuality Authenticity Experts (in the company) Direct contact to users/students/potential students/alumni – also offline Social Media Basics - Sandra Perusch 08.06.2011
- 7. 08.06.2011
- 8. Where is CUAS? Flickr and Picasa (pictures) Blogs (CEO Spanz, Blogs) Facebook Twitter YouTube Slideshare MySpace (account „secured“) XING LinkedIn “studentsLife app” in iTunes – Android Social Media Basics - Sandra Perusch 08.06.2011
- 9. Why? How?
- 10. Why ? Austria: around 2,1 Mio users (Worldwide: – 624,682,160 User) #1 with photo-sharing, # 2 with user-generated video 1 from 4 seen sites on the internet is on facebook More than 7 h per month are spent on facebook www.checkfacebook.com (17/02/2011) http://www.slideshare.net/firebellymarketing/facebook-for- business-3318122 Social Media Basics - Sandra Perusch 08.06.2011
- 11. Why ? Links to our homepage Info-exchange, conversations with our students (alumni) Promote events Higher Google pagerank Videos, pictures, text (more possibilities) Feedback-channel, students can interact with us Multiplicators Social Media Basics - Sandra Perusch 08.06.2011
- 12. facebook:: social network Networks have been around forever – now more potential Free Easier to stay in touch www.facebook.com Social Media Basics - Sandra Perusch 08.06.2011
- 13. Creation of a profile www.facebook.com: registration, “home” Social Media Basics - Sandra Perusch 08.06.2011
- 14. Profile Social Media Basics - Sandra Perusch 08.06.2011
- 15. Account Social Media Basics - Sandra Perusch 08.06.2011
- 16. Privacy Settings
- 17. Customise settings Social Media Basics - Sandra Perusch 08.06.2011
- 18. Account settings 08.06.2011
- 19. Friends and lists Social Media Basics - Sandra Perusch 08.06.2011
- 20. Faceboo etiquette Relationship status: be careful with changes! Very private postings rather write a message No: Adding of people you don’t know in offline life only if you know someone (better) – be careful with students, colleagues, your boss – create lists If you don’t want to be friend with somebody – it’s ok, please reply with a friendly no (and probably explain why) Information, groups, sites, comments be careful with “improper” ones Too many status updates (spamming!) “likes” of ones own status or pictures If friends delete their tags in pictures – don’t tag them again Poke people it’s a very private thing and is only done among real friends, partners or family Offline rules should also be applied online Social Media Basics - Sandra Perusch 08.06.2011
- 21. www.facebook.com/fhkaerntenCUAS Our site Social Media Basics - Sandra Perusch 08.06.2011
- 22. More facebook sites/groups www.facebook.com/CUASInternational (International Students & Friends) https://www.facebook.com/SystemsEngineering (Systems Engineering) https://www.facebook.com/GeoCUAS (Geoinformation) https://www.facebook.com/GesundheitPflege (Gesundheit & Pflege) https://www.facebook.com/group.php?gid=142649170964&re f=ts (Alumni – group) https://www.facebook.com/group.php?gid=291378533502&re f=ts (KFAST students union – group) https://www.facebook.com/group.php?gid=12256066279&ref =ts (group) Social Media Basics - Sandra Perusch 08.06.2011
- 23. Questions? Social Media Basics - Sandra Perusch 08.06.2011
- 24. Thanks for your attention! Social Media Basics - Sandra Perusch 08.06.2011
- 25. Credits & pictures Olmblog.com Sarah Slemko Facebook iPictures Checkfacebook.com Rocktheblog.com Master thesis Sandra Perusch Social Media Basics - Sandra Perusch 08.06.2011