Media Kit developed for ChaCha

1. Nice to meet you
Copyright © 2011 ChaCha Search, Inc. ChaCha, the ChaCha logo, ChaCha.me, 1.800.2ChaCha, and 242-242 are trademarks or registered trademarks of ChaCha Search, Inc.

2. WHO IS CHACHA?
The world’s leading answers service
ChaCha is the revolutionary leading real-time answers service and owns the world’s largest
natural language question and answer database. The Company has the fastest-growing
website in the Top 100 with both Quantcast and comScore. Users can ask any question
from virtually anywhere for free via online, smartphone applications, text, voice or social
networks – 24/7. This one-of-a-kind service is powered by over 62,000 people known as
“Guides” who respond to our users – typically within less than 1 minute. ChaCha reaches
more than 25 million unique users per month and is rapidly growing.
It’s like asking a smart, fun friend whenever you need info about anything — from anywhere!
Try it! Visit us online at ChaCha.com, text any question to 242-242, or just call 1.800.2ChaCha

3. HOW DOES IT WORK?
QUESTION
OR
Online
ChaCha.com
Ch
Person ChaCha’s
asks a The most
massive qualified
question Q&A Guide
database answers
Mobile
Voice YOUR BRANDED
ADVERTISEMENT HERE!
(accompanied by the answer!)

4. SIMPLE ChaCh
Answers - not all my a answers
endless links totally Q’s and it’s
F
That’s UN & FREE
why I a !
pick C lways
haCha
.
FREE
More info for free -
plus special deals
that match a user’s
interests
TIMELY
WHY IT WORKS On-the-spot
answers
MEETS INDIVIDUAL
NEEDS
Every person has
their own questions,
timing and interests
UNIVERSAL
Our mobile
services work on
95% of all phones

5. WHAT OUR USERS HAVE TO SAY
We call them ChaCha confessions
Helpful Fun Informative Valuable
“I went to Las Vegas and “I LOVE ChaCha!! I text “I was out running errands and “At first I was skeptical of
used it every day more than ChaCha a lot when I want needed gas. After several stops, ChaCha. I started to ask a
once to get around the city, a funny joke or a great it was obvious I needed to find bunch of questions and was
find out show times and answer. My friends and I the cheapest gas possible. I asked very surprised at the answers!
prices. It was more helpful text ChaCha and forward ChaCha and they directed me to I can’t wait to show my
than our concierge!” the answers to each other. a station right around the corner. friends! It’s the best thing to
It’s a game we have!” Thanks ChaCha!” happen to cell phones since the
Amanda G.
Internet was usable on them.”
Berkely H. Arleen T.
Zachary H.

6. THE PROOF IS IN THE NUMBERS
And these are some fabulous numbers
92 %
Percentage of users who heard
25 +
million
Number of ChaCha
10 every second
How many users
about ChaCha from a friend unique users per month interact with ChaCha

7. COMPELLING ONLINE
ANSWERS AT CHACHA.COM
ChaCha.com provides media-rich content related to online answers
ChaCha.com is swiftly becoming the go-to source
for concise, relevant answers to any question on
the web due to its uniquely interactive, engaging
environment. While browsing the largest collection
of questions and answers in the world, visitors
encounter a wealth of rich content and videos highly
relevant to their exact interests.
ChaCha is Quite the Socialite
Team up with a smart friend to go beyond
answers and find new ways to interact.

8. THE SMARTEST APP AROUND
Access the leading source for answers in an appealing new app
ChaCha’s answers to any question, anytime, anywhere are
now available through an engaging mobile app interface
ideally suited for this growing method of accessing
information. The quick, accurate answers ChaCha is known
for migrate perfectly into the mobile app environment
providing users immediate access to the world’s largest
source of answers, recently asked questions on similar
topics, and more!

9. ANSWERS AND IMAGES ON
VIRTUALLY EVERY MOBILE PHONE
Fast, fun answers and rich video on the go
ChaCha’s become the leader in mobile messaging and the
mobile web, allowing users to access fast, free answers to
anything on the go. Mobile messaging is the most widely
used form of communication on the planet, and ChaCha has
leveraged this unlike any other, putting power in our users’
hands. With our mobile video service, users get enhanced
answers on nearly every phone with the capacity for rich
content, videos, and coupons. And, the ChaCha.com website
is accessed on mobile phones four times the industry
average!
*Images are for marketing purposes only. No other relationship is expressed or implied.

10. NATIONAL ADVERTISERS
Some ChaCha advertisers who’ve provided deals
to our ChaChees
Recreated LOGO
BEST BUY

11. WHAT THEY HAVE TO SAY
From our advertisers
Hip Fresh Entertaining
“ChaCha was a perfect partner for our “ChaCha was a logical marketing partner “The ultimate goal of our campaign was
launch of Fact Checkers Unit. Viewers because they’ve had such success with to make the release of Transformers a
are looking for ways to engage with our reaching young consumers. McDonald’s massive event. Using ChaCha allowed us
content and talent in new, unique ways, is known for delivering fresh, hot, to communicate directly to entertainment
and the tie-in between FCU and affordable food. Our customers are fans in a timely manner.”
ChaCha was obvious and effective. always on the go; so are ChaCha’s.”
Michael Rosenberg
Giving millions the chance to get their
Jon Rump Director, National Advertising
own facts checked in real-time by
Marketing Manager
ChaCha’s expert Guides provided an
immersive, first-of-its-kind experience.”
Cameron Death
Sr. Vice President & GM

12. THE MAN WHO STARTED IT ALL
The brains behind the magic
Scott A. Jones
Founder, Chairman & CEO
Creator of the #1 voicemail technology used by over 2 billion people worldwide.
Architect of the world’s largest music database — accessed over 100 billion times
annually by iTunes, electronics, computers, and more.
Founder of ChaCha, which provides people with quick, accurate answers and deals
from anywhere.

13. AWARDS & HONORS
Quantcast & comScore............................Top 100 Website, and Fastest Growing in the Top 100
Mobile Excellence Awards..................... Industry Star Award”
”
Frost & Sullivan.......................................“Product Innovation Award”
The Mobi Awards..................................... Best Direct Response” and “Best Location-Based Campaigns”
”
Nielsen.......................................................Fastest Growing and #1 in SMS Search
AT&T...........................................................Fast-Pitch Platinum Award for “Best Mobile Consumer Application”
Fierce Wireless.........................................Fierce 15 Wireless Companies
Telephony Magazine...............................“Most Innovative Mobile Service”
Summit at Stanford.................................“AlwaysOn Global 250 Winner”
Lead 411...................................................“Hottest Companies”

14. What the industry has to sayWhat the industry has to sayWha
We’re tops with the tops
WHAT THE INDUSTRY HAS TO SAY
We’re tops with the tops
We’re tops with the tops We’re top
“…ChaCha does a tantalizingly “ChaCha is one of the leading “Overall, I liked ChaCha …, “ChaCha now ranks as the number
“Overall, I liked ChaCha …,
good impersonationtantalizingly
“…ChaCha does a of a “ChaChasecond consecutive
For the has successfully
ways to reach teens and young “…ChaCha doesChaCha …,
I received liked a tantalizingly
“Overall, Ifast, accurate, useful For the second consecutive
“ChaCha has successfully
one most-trafficked mobile text “…Ch
nts I personal concierge who caters
good impersonation of useful
received fast, accurate, a adults. They’ve key requirements
identifiedChaCha announced that
quarter, the successfully good impersonation of auseful
Ianswers …. [It’s] an interesting
received fast, accurate, quarter, ChaCha announced that
search service, ahead of Google...
identified the key requirements good
answers whims, and saves the
to your …. [It’s] an interesting
personal concierge who caters identifiedpure-play SMS and
of mobilethe key requirements
among search users search personal about how to make cell
new idea concierge interesting
answers …. [It’s] anwho caters ChaChapure-play SMS search
of mobile search userssometime
among passed Google and perso
day idea about how
with amazing frequency.”
newyour whims, andto make cell of mobile search users and
offers a solution that provides to your much more useful.”
phones whims, and in the third quarter of 2009.”
s to saves the providers ChaCha, Google SMS new idea about how saves thecell
to make providers ChaCha, Google SMS
offers a solution that provides to you
offer a solution that provides
in phones much more useful.”
day with amazing frequency.” the best user SMS, ChaCha is the
and Yahoo! experience within day with amazing frequency.”
phones much more useful.” and Yahoo! SMS, ChaCha is the
the best user experience within day w
the best user experience on mobile.”
the mobile environment.”
fastest growing service, capturing fastest growing service, capturing
the mobile environment.”
David Pogue more than 28 percent of standard
Frost and Sullivan Walt Mossberg Nielsen 28 percent of standard
more than
WaltNew York Times
The Mossberg
David Pogue rate SMS search transactions David Pogue Journal
The Wall Street
Walt Mossberg rate SMS search transactions Davi
The Wall Street Journal
The New York Times Frost andthese providers in the
between Sullivan The Wall York Times
New Street Journal between these providers in the
Frost and Sullivan The N
third quarter (according to the Q3 third quarter (according to the Q3
2008 Mobile Messaging Report 2008 Mobile Messaging Report
from the Nielsen Company). from the Nielsen Company).

15. OUR HUMAN INTERACTIVE NUMBERS
Outdating themselves daily
1 1.7+ 1.5+
day billion million
How long it takes us Answers served across Unique users
to answer 3 million ChaCha platforms per day
questions

16. TRY CHACHA!
Ask anything...
To: 242-242
What should
I eat for
lunch?
Visit us online at ChaCha.com
Download our Text your question
iPhone app at to 242-242 (spells ChaCha)
http:/bit.ly/ChaCha-iTunes or call 1.800.2ChaCha.
To advertise, visit about.chacha.com

17. is everywhere.
Ask Any Question • ChaCha.com • Text 242-242
NY • LA • INDY