New Media Marketing 101 Guide Provides Overview of Key Tactics
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The document discusses new media marketing strategies and tools. It outlines various new media channels including display advertising, search, email, affiliates, social media, websites, mobile, and why new media is important. Marketers now have more ways to connect with audiences using these new media tools and need to understand how to effectively use channels like social media, email, video, blogs, search, and e-commerce to drive results.
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New Media Marketing 101 Guide Provides Overview of Key Tactics
- 1. New Media Marketing 101 Sarah Gallagher February 2009
- 10. Why is New Media Important? Total Traffic is Increasing
- 11. Why is New Media Important? Media Spending Out of Synch
- 12. Why is New Media Important? Consumers Constantly Changing *Source: Alexa.com December 2008
- 13. Why is New Media Important? Online Sales Growth Source: North American Technographics® Benchmark Survey, 2007 2006 2007 2008 2009 2010 2011 Online % of total category sales in 2011 Total US online sales (US$ billions) $132.1 $157.4 $184.4 $212.6 $241.6 $271.6 9% Apparel, accessories, and footwear $13.8 $16.4 $19.3 $22.2 $25.2 $28.2 12% Home furnishings $10.2 $12.5 $15.0 $17.7 $20.3 $23.0 14% Appliances and tools $5.9 $7.0 $8.3 $9.6 $11.0 $12.5 7% Autos and auto parts $15.9 $19.0 $22.2 $25.5 $28.6 $31.4 30% Baby products $1.6 $1.9 $2.3 $2.6 $2.8 $3.1 30% Books $5.3 $5.9 $6.4 $6.8 $7.1 $7.5 22% Computer hardware and software $16.8 $19.0 $21.2 $23.2 $25.5 $27.8 53% Computer peripherals $1.4 $1.5 $1.6 $1.7 $1.8 $1.8 18% Consumer electronics $9.8 $11.9 $14.4 $17.1 $20.1 $23.4 24%
- 14. What is the New Media Marketing Toolkit? Marketers have an increasing number of ways to connect with audiences and need to understand how to use these tools to effectively drive results.
- 15. Example: Nike.com Social Email Video Brand Site Technology Blog Outreach E-commerce Search
Editor's Notes
- Some Facebook Stats • 101MM visitors +305% Y/Y (67MM+ active users), 20B minutes (#4 globally behind Yahoo!, Live,and YouTube), +363% Y/Y; 250K new registrations per day since 1/07; >50% of active users return daily (Facebook 3/08, comScore 1/08) • 55K+ regional / work-related / collegiate / high school networks (>50% outside of college); Fastest growing demographic is those 25+ years old; 85% market share of 4-year US universities (Facebook 3/08) • 14MM+ photos uploaded daily; 6MM+ active user groups on site (Facebook 3/08) • Top non-US active users: UK (8MM+), Canada (7MM+), Turkey, Australia, France, Sweden, Norway, Columbia, and South Africa (Facebook 3/08) Source: comScore global 1/08, Facebook 3/08, Morgan Stanley Research
- Recognize need for site with ecommerce as a way to connect with customers. Often, emphasis is placed on building out the site. Post-launch, sales goals are not reached. E-Commerce is not a ‘Build it and They Will Come’ activity Integrated New Media Strategy will maximize your ecommerce investment by driving shoppers to (and back to) your site.