2. • I used primary and secondary
research methods in the research
stages of my products.
Primary sources include - survey,
interview, analyses of existing
texts
Secondary sources include –
internet research (Wikipedia,
Google, previous A-Level media
studies blogs)
3. Surveys
• I conducted surveys via Survey
Monkey, which were then
distributed via Facebook,
researching the topics needed
in the research stages of my
coursework's.
4. Pros and Cons of this method
Pros -
Cheap
Easy to distribute and collect data
Not time consuming
Cons -
Hard to find significant number of
participants to gather enough (primarily
quantitative) data.
5. Interview
• To collect qualitative data, I
conducted interviews with my
target audience and posted this
information in relevant posts on
my blog. For example, my
survey showed that the majority
of my participants do not
purchase music magazines
regularly, so I then interviewed
my TA to find out why.
6. Pros and Cons of this method
Pros -
Effective way of collecting, analysing
and sharing qualitative data
Cons -
Hard to find participants as is time
consuming
Hard to organise
7. Analysis of existing texts
• I studies existing
texts, analysing conventions
of real texts, and also
comparing my products with
existing texts.
8. Pros and Cons of this method
Pros -
Reliable method as it is me
conducting the research
Qualitative and quantitative data
Cons -
Time consuming
9. Internet research
I conducted internet research involving
websites such as Wikipedia, and
other sites that I found using the
search engine Google. I also took
time to study previous A-Level Media
coursework blogs to find what other
students have done, interesting ideas
and concepts that they may have, or
even information that they managed
to find out that I couldn't.
10. Pros and Cons of this method
Pros -
Easily accessible
Cons -
Time consuming
Unreliable as a secondary source
