Basic principles of design
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Overview of C.R.A.P. design principles (Contrast, Repetition, Alignment, and Proximity), and the elements used to execute those principles (line, color, shape, scale, texture, and space) for beginners.
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Basic principles of design
- 1. basic principles of DESIGN! i believe in you. you can do this.! ! – sarah baker!
- 2. OBJECTIVE:! By the end of this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them.!
- 3. AGENDA:! • your PRESENTer! • HEAD, heart & hand skills! • the BIG PICTURE overview! • deep dive into design PRINCIPLES and ELEMENTS! • BREAK it OUT! • regroup & reVIEW!
- 4. let’s do this thing.!
- 8. GESTALT!An organized whole that is perceived as more than the sum of its parts.!
- 9. C.R.A.P.! Contrast | Repetition | Alignment | Proximity!
- 10. C.R.A.P.! Contrast | Repetition | Alignment | Proximity! line | color | shape | scale | texture | space!
- 13. CONTRAST! The state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important.!
- 18. REPETITION! The recurrence of an object or event. Repetition can create consistency and show that different things are related.!
- 32. ALIGNMENT! This allows elements to create visual connections ! to one another; it intentionally creates order.!
- 44. PROXIMITY! Nearness in space or relationship. By placing similar types of information close to one another, these things become more of a visual unit.!
- 47. ELEMENTS!!
- 48. LINE!
- 54. COLOR!
- 58. SHAPE!
- 65. SCALE!
- 68. TEXTURE!
- 71. SPACE!
- 75. (typography)!
- 78. Display ! Text !
- 81. CRAP! in action!