This document provides a freelance portfolio and visual merchandising standards guide for alternative apparel, beach bunny swimwear, Paul Mitchell, and other retail clients. It includes details on table design with steps for telling a story through coordinated outfits and accessories. Guidelines recommend facing logos upward and using mannequins to model looks from the immediate area. The visual standards approach works from the highest center point, stepping down fixtures and mannequins on either side.

1. S o l v i n g Y o u r V i s u a l Q u a n d a r i e s
FREELANCE PORTFOLIO

2. A L T E R N A T I V E
A P P A R E L
STANDARDS
DEVELOPMENT
|
SHOP
IN
SHOP
STRAGEGY
|
VISUAL
MERCHANDISING

3. B E A C H
B U N N Y
S W I M W E A R
TECH
CARD
DEVELOPMENT
|
SIGNAGE
AND
PACKAGING
CONCEPTS
|
VISUAL
STANDARDS
MANUAL

4. { T A B L E
D E T A I L S }
Tables
should
tell
a
story
with
each
item
represented
cross
wearable
with
each
other.
This
gives
the
customer
instant
looks
ideally
leading
to
increased
UPT’s.
(Units
Per
TransacQon)
• Create
an
ouSit
compete
with
sandals
and
applicable
accessories
• Tags
should
face
logo
side
up
V
I
S
U
A
L
• Surrounding
mannequins
should
be
wearing
designated
S
T
A
N
D
A
R
D
S
looks
from
immediate
area
and
telling
the
G
U
I
D
E
story
(Silent
Salesman)
When
seWng
your
tables
use
the
“Visual
Step
Approach”;
Working
off
of
highest
center
point
and
using
fixtures
and
mannequins
“stepping
down”
on
either
side
as
shown.
B E A C H
B U N N Y
S W I M W E A R
VISUAL
STANDARDS
MANUAL

5. March
April
Tea
Tree
Display
P A U L
M I T C H E L L

6. P A U L
M I T C H E L L
|
MARKETING
AND
DISPLAY
CONCEPTS

7. W I N S T O N
R E T A I L
G R O U P

8. R I G H T
E Y E W E A R
CREATIVE
ART
DIRECTION
|
CATALOG
LAUNCH

9. K -­‐ S W I S S
SPACE
PLANNING
|
FIXTURE
AND
HARDWARE
SOURCING
|
VISUAL
MERCHANDISING

10. W I N S T O N
R E T A I L
G R O U P
NIKE
ACCOUNT
SPECIALIST

11. C U S T O M
F U R N I T U R E
|
I N T E R I O R
D E S I G N
|
E V E N T S

12. FIN
SARA@SARAJANEMARTINI.COM
7142348741