Board Of Retailers Document

1. VISUAL STRATEGY
Making the Most of your Retail Space
“Merchandising by Numbers” and how to take your retail space to the next level through proven visual
merchandising tactics and effective space planning.
http://animoto.com/projects

2. SPACE SIMPLE CLEAN VIBE IN THIS SPACE WITH
THE ALWAYS REQUIRED SEATING
AREA…..MOMS, DADS, BORED
PLANNING
SIBLINGS….GIVE THEM A SPOT TO PARK IT!

3. IF YOU HAVE THE CEILING HEIGHT MAKE THE MOST OF YOUR SPACE AS SHOWN
HERE. BETTER ALTERNATIVE TO “PALM -TREE BOARD” APPROACH…..FIND ME A
CONSUMER WHO IS SO ENTICED BY THIS DISPLAY TO MAKE A PURCHASE, I WILL
EAT MY WORDS…IT IS NOT RELEVANT.

4. AVOID THE BOWLING ALLEY
EFFECT….THE CUSTOMER
NEEDS TO BE DIRECTED
THRU YOUR SPACE BY
APPROPRIATE FIXTURE
ARRANGEMENT….
KEEP IN MIND YOUR HOT
SPOTS IN YOUR STORE AS
WELL…THAT IS WHERE YOUR
HIGHEST PRICEPOINT
GOODS SHOULD BE
MERCHANDISED. AS SHOP
OWNERS I AM SURE YOU
ALL KNOW YOUR HOT SPOT!

5. WHAT IS UP NEEDS TO BE DOWN…ACCESSIBLE TO THE SHOPPER….IF THEY CAN’T
REACH IT AND LIKE MOST SHOPS, SHORT STAFFED…YOU’VE LOST ANOTHER SALE….
SELF SERVICE IF NEEDED IS THE NAME OF THE GAME.

6. GREAT USE OF SPACE….CLEAN AND TO THE POINT
DESTINATION SHOPPING AT ITS BEST.

7. ALLOW ENOUGH
SPACE FOR EASE OF
FLOW THRU YOUR
SPACE. ADA REQUIRES
36’’ AISLE SPACE AND
BETWEEN FIXTURES.
BUMPING INTO RACKS
AND KNOCKING ITEMS
FROM SHELVES DOES
NOT MAKE A
MEMORABLE
EXPERIENCE.
IF THE ALLURE OF YOUR
SHOP IS PLASTIC
HANGERS AND
SHOULDER
PROTECTORS RETHINK
YOUR FIXTURING AND A
BETTER ALTERNATIVE TO
UTILIZING THE SQUARE
FOOTAGE A ROUNDER
OF TEES TAKES UP VS. A
FOLDED UNIT.
INCREASE YOUR
CAPACITIES BY AT
LEAST 30%.

8. YES…..
MESS…..

9. LIFESTYLE
KNOW YOUR CUSTOMER AND STICK
TO WHAT WORKS …OVER
ASSORTING TO CAPTURE AN
MERCHANDISING
AUDIENCE YOU DON’T CURRENTLY
CATER TO JUST TURNS YOUR SHOP
INTO A DUMPING GROUND. STAY
NARROW AND FOCUSED!

10. GUYS ARE REFERRED TO AS DESTINATION SHOPPERS. IF SHOPPING FOR SHORTS
THEY WANT TO SEE THEM ALL ON A WALL, PICK THEIR SIZE AND BUY IT. KEEP THE
CROSS MERCHANDISING ASPECT TO A 3 TO 1 RATIO CLEARLY DEFINING THE
CLASSIFICATIONS AND SPRINKLING IN RELATED ITEMS TO INCREASE UPT’S. GIRLS
ON THE OTHER HAND LOVE THE HUNT!

11. IF YOU HAVE THE SPACE TO TURN YOUR
SHOP INTO A PROP
HOUSE…COOL….LIFESTYLE
MERCHANDISING NAUTICAL STYLE. HIGH
END TICKET ITEMS IN THIS RESORT ALLOW
FOR THIS EASE OF MERCHANDISING.

12. Re thinking your space to allow for props
that double as fixtures makes a big
difference to any shop….in this instance I
would have hung additional product to
increase the dollar per Sq ft.

13. INFUSION OF ART, CULTURE, MUSIC
GRABBING THE ATTENTION OF THE CONSUMER KEEPS THEM IN YOUR SHOP LONGER… GOOD
MUSIC, GOOD READS AND A PLACE TO SIT IS IMPARATIVE!
A HINT INTO THE LIFESTYLE…..

14. LOW BUDGET
BIG IMPACT INTERIOR AND EXTERIOR

15. •Give definition to a new collection with FLOR
carpet panels
•Found objects like this bike painted blue are
high impact on the cheap
•The longer you can keep the customer
“entertained” the longer they stay in your
space increasing selling opportunities
•Get them to touch it! Do you know once a
customer touches an item the likely hood of a
sale is doubled?
•Increase your UPT’s by having add on items
cash wrap adjacent!
•Using every inch…BUT your cash wrap
shouldn’t look like a junk shop!
•Keep it clean and shoppable.
•Mannequins SELL product. Make the
investment!

16. REPETITION
SIMPLE COST EFFECTIVE IDEAS TO
CREATE IMPACT IN A WINDOW OR
SHOP INTERIOR…..

17. QUIRKY
RETAIL IS A FORM OF ENTERTAINMENT…MAKE
THE MOST OF IT!

18. STORY LINES CREATING A
SHOP WITHIN A SHOP LIKE THIS IS COOL FOR THE
BRAND FEATURED AND IS VISUALLY IMPACTING

19. INEXPENSIVE
PROPS
SIMPLE PROPS LIKE THIS ADD VISUAL
INTEREST TO ANY SPACE….

20. NO MISTAKING WHAT THIS SHOP
WINDOWS
Your windows are the eyes to your store and the
IS….BUT KEEP IT CLEAN!
DON’T TRY TO MAKE YOUR WINDOW
ALL THINGS TO ALL PEOPLE. HAVE A
interior is the soul…sjm FOCAL POINT AND WORK AROUND
THAT….

21. LACKING ANY FOCAL
POINT….NOT SURE IF
THEY ARE SELLING
BRICKS, SHEETS OR
ARTWORK…
IF YOU CAN’T DO IT HIRE
SOMEONE WHO CAN!

22. BY ADDING A SIMPLE
BACKDROP OF COLOR OR
PATTERN WOULD HAVE MADE
THIS WINDOW WAY MORE
INTERESTING…SUCH AN EASY FIX
AND THEY JUST STOPPED SHORT!

23. POP OF COLOR
CLEVER SALE INTIATIVE AND USE OF COLOR
YOU HAVE 2.5 SECONDS TO CAPTURE A PASSERBYERS ATTENTION…AND THAT IS ON FOOT….IF
YOU ARE A FREE STANDING SHOP ON A BUSY STREET YOU HAVE TO MAKE THE MOST OF YOUR
WINDOWS OR YOU WILL WILT INTO THE BACKGROUND….

24. BIG BOX RETAILER USING
THE POPS OF COLOR AND
REPETITION…GRABS YOUR
EYE FOR SURE!

25. EVEN ON A BUSY STREET THIS WINDOW CAUGHT PEOPLES ATTENTION

26. USE OF LARGE SCALE IMAGERY WORKS EVERY TIME…..IF YOU HAVE THE SPACE…
PARTNER WITH YOUR SALE REPS TO INITIATE A MONTHLY WINDOW TO A PERSPECTIVE
VENDOR EACH MONTH…A WIN WIN SITUATION!

27. THE EFFORTLESSNESS OF THIS
WINDOW IS WHAT CAUGHT MY EYE.
IT JUST GOES TO SHOW THAT SIMPLE
GOES A LONG WAY….AND WE
SPENT $200.00 BECAUSE OF THREE
LIGHT BULBS…
WITH THAT SAID, AS SHOP OWNERS YOU NEED TO TAKE ADVANTAGE OF THE STAGE YOU HAVE CREATED! KEEP IT
SIMPLE, INNOVATIVE AND IMPACTFUL AND ALWAYS REMEMBER THAT IT IS ENTERTAINMENT WRAPPED IN A LIFESTYLE!