Pinterest For Beginners. A quick guide to why you might want to use Pinterest for your business, how to get set up on Pinterest, and how to Pin images from your website.

1. Pinterest

2. Statistics
(April 2015)
Second fastest growing source of web traffic
referrals
Greatest increase in active users this year
(along with Tumblr)

3. Why Pinterest?
Research shows Pinterest buyers spend
more money, more often, on more
items than any of the other top 5 social
media sites.

4. What are you looking to
achieve?
• What are your objectives in using
Pinterest?
• Gather ideas/ test what is popular
• Brand promotion NB colour boards
• Push out your content, including videos

5. Your Pinterest Account
• Personal and/ or business?
• Business gives you analytics
• Pinterest won’t like you promoting your
business from a personal account.
• business.pinterest.com

6. • Benefits: Allowed to promote your
business
• Analytics
• Authorise individuals to post
Business Pinterest

7. Settings
• Check your settings:
• Email settings
• Verify your website in order to get
analytics (if you have a business account)
• Decide whether to link facebook and/ or
Twitter – NB Pinterest will post every time
you pin something unless you change
setting
• Complete the “About” section.

9. Create Boards
• Think about what your clients are
interested in.
• Create boards for your own work and
“interest” boards that will attract people
who might become clients.
• Create boards that use the key words for
which you want to be found on Google

13. Things to Pin:
• Blogs/ pages from your website
• Re-pin images from your followers
• Create group boards & invite people to Pin
• Pin “behind the scenes” photos / videos

14. Uploading images
• Pin direct from a website or upload from
Pinterest
• Include a call to action
• Use free tool – PicMonkey to add text or
effects to an image
• If uploading an image onto Pinterest,
make sure you “edit” and add a web link

15. Pin It Button
• Add a Pin It button to your browser so you
can pin direct from the web
• http://about.pinterest.com/goodies/
• Add a Pin It button or widget to your
website so that people can pin from your
website

16. 1. Click the PinIt button in your browser

17. 2. Pick the image from the website that you
want to Pin and click the button. Your image
is pinned in two easy steps

18. Top Tips
• Don’t be overly promotional
• Search for similar businesses and have a
look at what they are doing
• If you have an item for sale, create a rich
pin
• Use Key words in the description

19. Find Followers
• Find people from Facebook/ Twitter
• Run a search
• Follow people who re-pin your posts
• Promote it on other channels eg write a
blog, add a link to Facebook, email footers
etc
• Competitions

20. Other Tips
Don’t forget you can Pin videos
Run competitions – NB Guidelines:
http://business.pinterest.com/brand-
guidelines/

21. Analytics
• To see what people are pinning from your
website go to
http://pinterest.com/source/domain.com/
• Also: verify your website to get analytics
from your business Pinterest account

22. Contact Us
• http://www.brightyellowmarketing.com/
• @brightyellw
• facebook.com/brightyellowmarketing
• Sparkle@brightyellowmarketing.com
• 01953 600534