The Food and Sound innovative multisensory experience "Foodfrequency". To download presentation: http://www.foodfrequency.it/the-experience/?lang=en

1. FoodFrequency
connect your percepitions

2. Culinary art is a synesthetic art , its message being
conveyed by taste, smell, touch, visual feeling
and, to some extent, sounds.
From Wikipedia, the free encyclopedia - Italy

3. A multisensory itinerary
Foodfrequency is an innovative project created to stimulate through a
multisensory perception approach based on sound, a deeper
awareness and a most pleasant experience of the most fundamental
aspect of our life, deep-seated into the culture: Food.
Food represents a symbolic border, delimiting the lines between a
country and another, a culture and another. At the same time it is an
important medium for humanity to positively express its identity.
This fundamental moment of mutual understanding is amplified through
sound, an immediate, emotional language.
With sound, the physical limitation of the room disappears, the
imagination is stimulated to feel the territory of the ingredients’ origin,
and the life of people who took part in their preparation.
Thus amplified, food becomes a unique and intimate experience, a
surprising journey through the sounds and flavors of Italy, a
fundamental moment to share an essential part of our culture and life.

4. ...[the results of our research] highlight just how dramatically environmental
sounds can influence people's perception of food.
...[we] demonstrated that people consistently match sweets tastes with high
pitched notes on the piano, whereas bitter-tasting foods are more commonly
matched with lower pitched notes played on brass and woodwind instead.
Prof. Charles Spence, Cross-modal research lab, Oxford University
The Foodfrequency performance involves the public in an immersive
journey through a country’s culture.
During dinner guests are invited to wear headphones. They are guided
through a multisensory itinerary where sounds, tastes and flavours are
designed to entwine.
Through sound, they live the story of each dish - from the ingredients'
story to the sounds of the territory of origin, and of the chef cooking -
in a crescendo that amplifies, through the sense of hearing, our
relation with food.
The use of headphones alternates with the surround sound diffusion.
With perception wide open, you will be able to grasp the relationship
between frequencies – low and high- tastes and flavours.

5. An immersive experience
It is demonstrated that listening to the sounds of a food's territory – the
sea for fish, the farmyard for eggs – increases up to 15% the pleasure
and the perception of quality of the ingredients (freshness, crunchiness),
thus amplifying the pleasure and awareness of a culinary experience.
We all create synesthetic, unconscious associations between sound
frequencies, music instruments and the basic tastes – sweet, bitter,
umami, salty.
Foodfrequency starts here, to bring you in a multisensory journey
supported by innovative audio technologies.
All the sounds are recorded on purpose with a 3D technique in the
original ingredients' locations to create an immersive and intimate
environment and post-produced by Foodfrequency staff.
The recordings are realized with the binaural recording technique to
convey a realistic 3D experience, for an amplified journey through the
otherwise incommunicable but essential elements of a country and its
culture.

6. The added value
An open experience. Foodfrequency is for everyone. It can be experience in any
context and can be tailor-made for different goals. It can be lived and enjoyed at all
ages, by any culture without the boundaries of language, and appreciated by all
abilities.
Why Foodfrequency. The Foodfrequency experience can be custom tailored for
different purposes:
•
education: to stimulate the synesthetic and multisensory perception and
awareness. To suggest an understanding of the importance of food, culture and
territories
•
business: it’s an innovative and unique experience for a business meeting, giving
an added value to the cuisine at the same time stimulating the reflection upon
the importance of an open sensitivity
•
artistic: it’s an immersive and intimate event based on the art of the cuisine and
a synesthetic approach to art itself
Sponsorship. Foodfrequency can be of particular interest for food and wine
producers. To communicate a company value through the unique experience of their
products, in Italy and everywhere in the world.
A professional team. Foodfrequency is the result of a solid collaboration of a team of
highly specialized professionals. We guarantee to our client a turnkey event.
A sustainable event. We are committed to a low impact event: we choose seasonal
and local food and ingredients - where possible - and a simple and user friendly
technology.

7. Sara Lenzi, sound designer
Giulia Massimiliani, chef
Giulio Bettarini, oste
Michael Byrne, live performer
Marco Galardi, sound designer

8. www.foodfrequency.it
info@foodfrequency.it

9. FoodFrequency
connect your percepitions