Maggi noodles were launched in India in 1982 and targeted working women initially before shifting to target children. They promoted the product through free samples, gifts with empty packets returned, and dry and wet sampling. Maggi became the number 1 brand in instant noodles and sauces with 80% market share in noodles. Their positioning was as a tasty and healthy snack that can be prepared in just 2 minutes. Future recommendations include entering the frozen food segment and popcorn section to diversify.