5. “ After lengthy deliberation at the highest executive levels, and extensive consultation with our legal department, we have arrived at an official corporate response to Northwest Airlines Claim to be number one in Customer Satisfaction…… … Liar Liar. Pants on Fire”
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14. COST CONTROL “ Airlines don’t have revenue problems, they have cost problems”
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17. South west North west Number of employees Revenues per employee Revenue Vs. Employees ( DEA )
20. South West Airlines built numbers on its culture where as most competitors let the culture to shape up by their focus on numbers Other large Airlines F O C U S CONCLUSION F O C U S NUMBERS CULTURE SCHEDULING STRATEGY CULTURE SCHEDULING STRATEGY NUMBERS