1. Re/Max Platinum RealtySarasota and Manatee CountyMid-Year Market Report2010 Begin Your Journey With Us… © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

2. Our Goal is to Help You Obtain Your Goal! The purpose of this presentation is to help you make an educated decision. Understanding our market conditions will help you achieve your goal of selling your home. This information will help you move through the selling process at a much quicker and efficient means while assisting you in in negotiating the best possible price and terms on all offers. © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

3. Table of Contents 2005-2010 Sales Price Comparison Short Sale vs. Foreclosure vs. Resale Average Closed price/Listing Per City DOM Facts “Chasing the Market” Example Marketing and Sales Strategy Marketing Plan and Quick Facts © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

4. Spring 2005-Spring 2010 Closed Sales Price Comparison for SarasotaSource: My Florida Regional MLS © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

5. March 2005-March 2010 Closed Sales Price Comparison for ManateeSource: My Florida Regional MLS © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

6. April 2005-April 2010 Closed Sales Price Comparison for ManateeSource: My Florida Regional MLS © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

7. Spring 2005-Spring 2010 Closed Sales Price Comparison for ManateeSource: My Florida Regional MLS © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

8. 2005 – 2010 Closed Sales Price Comparison The media has been telling consumers they can get up to 50% off the price of homes. We are already close to this number in many areas of our County. Our first chart takes us through the price changes from Spring 2005 through Spring 2010. As you can see, in some areas, our prices have dropped in excess of 50% from our all time highs. © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

9. Sarasota County Listed Properties up to $750,000 © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

10. Sarasota County Listed Properties up to $750,000 © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

11. Sarasota CountyListed Properties over $750,000 © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

12. Sarasota CountyListed Properties over $750,000 © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

13. Short Sales vs. Foreclosures vs. Resale’s Short Sales and foreclosures account for 21% of our listings priced under $750,000 in Sarasota County. Resale’s account for 56% of home sales for listings priced under $750,000. Even though Short Sales and Foreclosures account for only 21% of our inventory, they account for 43% of our sales for listings priced under $750,000. As of May 1st, 2009, appraisers are now required to use Short Sales in their appraisals of residential property. How does this affect you? It can affect the appraised value of your home. The reasoning is that banks only accept appraised values for their Short Sales. These are unlike foreclosures that may be sold at a lower price than market value. © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

14. Average Closed Sales Price/Listing Per City May 1, 2010 – July, 31, 2010Source: My Florida Regional MLS © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

15. Average Closed Sales/Listings Per City One of the biggest problems we have seen, especially the past several months, are our customers losing out on great opportunities to sell homes. The following data is to help our customers make the right moves to sell their homes. By looking at this chart you can see that the most homes are selling within 125 days and about 200+ days for luxury homes. Those same homes are selling at over 94% of listing price and 85% for luxury homes. It’s all about starting out with the correct pricing. Short Sales and Foreclosures are pricing their homes aggressively which has decreased the days on the market and increased the sales/listing price ratios. However, this has hurt the sellers as you are competing daily with foreclosures and short sales. In other words, properties that are good deals are gone very quickly and are selling at very close to full price. Also, keep in mind that these are averages. Some homes are selling within a day or two, while others that are not priced properly will be on the market for a year or more. © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

16. Days on Market ComparisonJuly 2010By Price (Source MFR) © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

17. Days on Market Facts The more realistic the price, the quicker the home will sell. As you can see, homes that are priced correctly have been on the market less than 90 days. The longer your home is on the market, the less chance we have of getting the best price. In this market it’s all about pricing your property at a price that homes are currently selling. The best priced homes in the best condition are the homes that are selling! © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

18. This is an example of “Chasing the Market” © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

19. This is an example of “Chasing the Market”(Continued) © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

20. This is an example of “Chasing the Market” © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

21. Marketing and Sales Strategy In today’s market, price is a determining factor of the home sales in Sarasota County. The key to selling in this market is exposure and pricing. You are either “in” the market or “on” the market. Those who are in the market will sell their homes in a matter of a few months. Those who wish to stay on the market might never sell their homes. It’s important that we respond quickly to the market by having price reductions, if needed, built into our strategy. If we are not getting showings within a week or so, it’s imperative that we lower the price. The longer the home is on the market, the lower the offer you will receive. Since we know that 93% of all Buyers start their search on the Internet, we concentrate all of our marketing efforts towards online buyers. © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com

22. Re/Max Platinum Realty Marketing Plan and Quick Facts Re/Max Platinum Realty has been recognized as a Top Brokerage in Sarasota County by US Commerce Association for 2009 and 2010. Currently Re/Max Platinum Realty websites receive approximately 39,000 Page Views each month and several new buyers each day. Our databases contain over 9,500 registered Buyers and approximately 947 buyers looking to buy within the next year. Each of our Listings receive an average of over 250 online views per month. Your property will be advertised in the real estate sections of Google, Yahoo, Zillow, Craigslist, Reamax.com, Realtor.com and more! We Email your listing to over 2000 Realtors in Sarasota County. Professional signs and brochures distributed to market your home. © 2010 Bryan Guentner and Re/Max Platinum Realty, All Rights Reserved, No duplication Allowed (941)-929-9090 www.PlatinumRealtyFlorida.com, www.WaterfrontLifestyle.com