Things we should know about Technical SEO.

1. Advanced SEO
Technical Things

2. ➔http://yoursite.com
➔https://yoursite.com
➔http://www.yoursite.com
➔https://www.yoursite.com
What we should have:
Version of Website

3. Mobile Friendly

4. Page Speed

5. ● Clean up your site’s HTML code
You can easily find problems with your code with PageSpeed Insights
Pro Tip: Don’t just analyze your homepage. Test 2-3 internal pages too, like: blog
posts, service pages, and category pages.
● Test Page Speed :
● WebPageTest.org
● GTMetrix
● Crunch your images
● https://kraken.io/
● https://tinypng.com/
Page Speed

6. ● 2XX
● 3XX
● 4XX
● 5XX
➔ However, there are certain discrepancies here too. Often a page does not exist and
should come back with a 404 Page Not Found but it returns 200.
➔ A header redirect of 301 should be used for moving a page or a site.
➔ The 302 redirect is a bad case resulting in loss of link juices.
➔ It is also important to check the 404-page redirect and resolve the issue creating 301
redirects or create the page that is missing.
Check Header Status

7. ➔ It is important to remember here that if the indexing is not happening, Google
crawler can’ create a cached version of your website.
Google Indexing & Cache of Pages

8. Most common types of Zombie Pages:
➔ Archive pages
➔ Category and tag pages (WordPress)
➔ Search result pages
➔ Old press releases
➔ Boilerplate content
➔ Thin content (<50 words)
Deleting Zombie Pages also makes the rest of this SEO audit MUCH easier. Fewer
pages=fewer problems
Find and Delete “Zombie Pages”

9. ➔ All the pages that show up here are broken links means that when you click on the link
it shows a 404 error instead of taking you to the concerned page.
➔ Presence of broken links can have a negative impression on the search engine and the
ranking.
How To Fix:
● Remove
● Replace
● Redirect
Broken Links Check

10. Custom 404 Page

11. ● Robots.txt File
● Robots Meta Tags
Robots.Txt Creation/Analysis

12. Site Map Creation

13. ● Don’t include paginated pages in the XML sitemap
XML Sitemap/Analysis

14. Canonicalization

15. Pagination Tag

16. ● Google recommends not using rel="canonical" across country or language versions of
your site. But you can use it within a country or language version.
Hreflang Tag

17. Accelerated Mobile Pages (AMP)

18. Structured Data

19. 1. Microdata
Structured Data: Schema

20. 1. Microdata
Structured Data: Schema

21. 2. RDFa
Structured Data: Schema

22. 3. JSON-LD
Structured Data: Schema

23. http://microformats.org/wiki/Main_Page
Structured Data: Microformats

24. Structured Data: Open Graph

25. Structured Data: Twitter Cards

26. Structured Data: Twitter Cards

27. Any Questions????