Leveraging Internet for Small and Meduium Business

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Launch Websites and Blogs. Use CMS like Wordpress for your website. Search Engine Marketing and Social Media Marketing. Presentation accompanying a 3-hour interactive session at Goa State Industries Association.

Petites entreprises & entrepreunariat Technologie Business

www.sancoale.net
Interactive session on
Leveraging
Internet for SMEs
At Goa State Industries Association (GSIA),
Panaji, Goa on 24 April 2014
Lalit Saraswat, Sancoale Technologies

www.sancoale.netwww.sancoale.net
Leverage the Internet for your
business..
The Internet gives
every Small Business
it’s David versus
Goliath moment.
http://www.sancoale.
net/leverage-the-
internet-for-your-
business/

www.sancoale.net
Launch your own Website and Blog

www.sancoale.netwww.sancoale.net
Domains & Webhosting
Domains & Web
Hosting
Sample Supplier http:
//www.godaddy.com/

www.sancoale.netwww.sancoale.net
Lead Generation Machine
IF your website is found..
Website objective ?
Leads ? Branding ?
Forms
Call to action
Social share
Contact
Languages

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Website Design
Professional
Layout
Call to action
Colours
H1
Meets objectives

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HTML vs CMS
Manual
Easy to repair
Flexible
Templated
Powerful
Easy to use

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CMS: Wordpress

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Wordpress, Blogger, Joomla, Drupal

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Responsive

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Plugins & Themes
Share
Form
SEO
Analytics
Photos
Similar
Tags
XML sitemap

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Use Search Engines and Social Media to
generate sales

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Search Engines
Google
and others
Traffic
Evolution
Keywords
Links
Penguin, Panda
Content

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PPC vs SEO

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Analytics

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Social Media
2-way
Relevant
Hard sell
Post Quantity
Post Quality
Timing

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Facebook Pages
Insights
Admins
Visuals
Best posts
Apps

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Content Generation

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Text, Custom Visuals

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Engage
Frequency
Consistency
Likes, Shares,
Comments
Retweets, Favourites
Respond to
negative reviews

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Advertise on Facebook
Facebook Ads
Promoted Posts
Engagement, CTR

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The Cloud vs Hard Drive
Security
Access anywhere
Collaborate

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Google Apps
Cloud based productivity
From any device
From anywhere

www.sancoale.netwww.sancoale.net
Web based CRM

www.sancoale.net
Thank you
Interactive session on
Leveraging Internet for SMEs

www.sancoale.net
Lalit Saraswat
+919225901760
Lalit@LalitSaraswat.com
www.LalitSaraswat.com
Sancoale Technologies
www.Sancoale.net

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Leveraging Internet for Small and Meduium Business

1. www.sancoale.net Interactive session on Leveraging Internet for SMEs At Goa State Industries Association (GSIA), Panaji, Goa on 24 April 2014 Lalit Saraswat, Sancoale Technologies

2. www.sancoale.net Your expectations..

3. www.sancoale.netwww.sancoale.net Leverage the Internet for your business.. The Internet gives every Small Business it’s David versus Goliath moment. http://www.sancoale. net/leverage-the- internet-for-your- business/

4. www.sancoale.net Launch your own Website and Blog

5. www.sancoale.netwww.sancoale.net Domains & Webhosting Domains & Web Hosting Sample Supplier http: //www.godaddy.com/

6. www.sancoale.netwww.sancoale.net Lead Generation Machine IF your website is found.. Website objective ? Leads ? Branding ? Forms Call to action Social share Contact Languages

7. www.sancoale.netwww.sancoale.net Website Design Professional Layout Call to action Colours H1 Meets objectives

8. www.sancoale.netwww.sancoale.net HTML vs CMS Manual Easy to repair Flexible Templated Powerful Easy to use

9. www.sancoale.netwww.sancoale.net CMS: Wordpress

10. www.sancoale.netwww.sancoale.net Wordpress, Blogger, Joomla, Drupal

11. www.sancoale.netwww.sancoale.net Responsive

12. www.sancoale.netwww.sancoale.net Plugins & Themes Share Form SEO Analytics Photos Similar Tags XML sitemap

13. www.sancoale.net Use Search Engines and Social Media to generate sales

14. www.sancoale.netwww.sancoale.net Search Engines Google and others Traffic Evolution Keywords Links Penguin, Panda Content

15. www.sancoale.netwww.sancoale.net PPC vs SEO

16. www.sancoale.netwww.sancoale.net Analytics

17. www.sancoale.netwww.sancoale.net Social Media 2-way Relevant Hard sell Post Quantity Post Quality Timing

18. www.sancoale.netwww.sancoale.net Facebook Pages Insights Admins Visuals Best posts Apps