SWOT analysis of Nepal's famous tourist destination and transit village of Annapurna trek

1. Presentation On
A brief introduction on
Tourism Impact and
SWOT analysis of
Tourism in
Ghandruk

2. Where is Ghandruk ???
▪ Situated at Western
development region
▪ North-West of
Pokhara-43 km
▪ Gateway to both
mountain the
Annapurna and
Machhapuchre
▪ Altitude varies
upto 2012 meters
above sea level

3. How to reach Ghandruk?
By Air By Land (Trekking)

4. Why is Ghandruk famous???
▪ Natural beauties and sceneries
▪ Cultural aspect of Gurung tradition
▪ Best trekking trail in world
▪ Gateway to Mt. Annapurna and Mt. Macchapuchre
▪ One can experience the typical Nepali village life
style
▪ Tourism Facilities(hotels, resorts)
▪ A part ofACAP( Annapurna Conservation Area
Project)

5. Ghandruk in Figures
▪ Total population = 5138
Gurung(65 %) Kamis (10%)
Magars (6%) Sakris (6%)
Damis (5%) Brahmins (5%)
Chhetris (3%)
▪ Number of households: 1,142
▪ Number of males & females: 2,497 & 2,641
▪ Altitude: 2,012 meters above sea level

6. Tourism Impact ofTourism In
Ghandruk
Positive
▪ Changed occupation
from military to
tourism entrepreneur.
negative
▪ Copy tourists’ fashions
and hairstyles

7. Tourism Impact ofTourism In
Ghandruk
Positive
▪ Foreign Exchange
earnings
Negative
▪ Establishment of
modern infrastructure

8. Tourism Impact ofTourism In
Ghandruk
Positive
▪ Employment
opportunity
Negative
▪ Exploitation of
resources

9. Tourism Impact ofTourism In
Ghandruk
Positive
▪ Contribution to local
economy
▪ Owners of big resorts
earn an abt. Rs.Three
lakh annually.
▪ Small lodge-owners
make about one-third of
this amount.
▪ Altogether, these lodge
owners earn a total of
Rs.Two crore per year.
Negative
▪ Social disparity
(hoteliers and
non‐hoteliers)
▪ Absence of local market
(tourist influenced)
▪ Lack of proper waste
management system
▪ Unequal resource
distribution

10. SWOT Analysis of Ghandruk

11. Strength of Ghandruk
▪ Improved tourism facilities
▪ Habitat to endangered species & medicinal plants
▪ Local people’s participation
▪ Snow‐capped mountains
▪ Terrace farming (seasonal crops)
▪ Under ACAP conservation area
▪ Eco‐Route trails for transport and trekking

12. Weakness of Ghandruk
▪ Lack of proper waste management system
▪ Excessive inflow of tourists causing economic
disparity
▪ Absence of local market (tourist influenced)
▪ Unequal resource distribution
▪ Social disparity (hoteliers and non‐hoteliers)
▪ Cultural change
▪ Loss of traditional knowledge

13. Opportunities of Ghandruk
▪ Promotion of Local arts, literature, music, religion
▪ Preservation of historical heritage, cultural values
▪ Employment opportunity for youngsters.
▪ Economic development through
tourism(hotels, lodges, Guide, porters).
▪ Use of local produced materials
▪ Better chance to enhance cultural tourism and eco-
tourism

14. Threats for Ghandruk
▪ Development of substitute trekking tracks to
Annapurna
▪ Tourist interest to nearby
villages(tadapani, Ghorepani)
▪ Modern buildings replacing traditional houses
▪ Tourism itself acts as a threat for local culture.
▪ Disparity between hoteliers and non-hoteliers.

15. Conclusion
▪ Maintain the number of tourists between 50,000 ‐
80,000 per year
▪ Raise in tourist entry fees
▪ Create two markets ‐ one for tourists and another
for local villagers
▪ Give opportunities to non‐hoteliers and relatively
poor families to engage in domestic economic
activities other than tourism
▪ Educate youth and and villagers about the cultural
differences

16. HAVE A GOOD DAY……
Sarbottam-Yudhisthir-Binit-Alisha