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Twi$er	
  for	
  beginners	
  
What	
  is	
  Twi$er?	
  
•  A	
  service	
  where	
  you	
  send	
  out	
  updates	
  
   (tweets)	
  consis<ng	
  of	
  140	
  characters	
  or	
  less	
  	
  
•  It	
  used	
  to	
  be	
  you	
  answered	
  the	
  ques<on:	
  
   “What	
  are	
  you	
  doing?”;	
  but	
  now	
  Twi$er	
  is	
  
   used	
  for	
  everything	
  
•  A	
  way	
  of	
  building/monitoring	
  communi<es	
  
•  A	
  way	
  to	
  build	
  your	
  brand	
  
•  A	
  way	
  to	
  engage	
  your	
  audience	
  
I	
  have	
  an	
  account,	
  	
  
                    now	
  what	
  do	
  I	
  do?	
  
•  Tweet!	
  	
  
•  Find	
  a	
  way	
  for	
  Twi$er	
  to	
  work	
  for	
  you;	
  there	
  is	
  
   no	
  right	
  or	
  wrong	
  way	
  to	
  use	
  it.	
  
•  Don’t	
  want	
  to	
  par<cipate?	
  It’s	
  OK	
  to	
  be	
  an	
  
   observer.	
  
•  Follow	
  people	
  who	
  interest	
  you,	
  inspire	
  you	
  
How	
  can	
  I	
  contact	
  people?	
  
•  Contac<ng	
  people	
  can	
  be	
  done	
  one	
  of	
  two	
  
   ways:	
  An	
  @	
  reply	
  or	
  a	
  direct	
  message	
  (DM)	
  
•  An	
  @reply	
  is	
  public,	
  meaning	
  anyone	
  can	
  see	
  
   it,	
  but	
  usually	
  only	
  by	
  followers	
  the	
  two	
  of	
  you	
  
   have	
  in	
  common	
  
•  A	
  DM	
  is	
  private,	
  but	
  you	
  only	
  can	
  DM	
  people	
  
   who	
  are	
  following	
  you	
  (and	
  visa	
  versa)	
  
•  You	
  can	
  also	
  send	
  out	
  a	
  general	
  plea	
  if	
  you	
  
   don’t	
  have	
  a	
  specific	
  source	
  in	
  mind	
  
What	
  is	
  an	
  RT	
  and	
  how	
  do	
  I	
  do	
  it?	
  
•  A	
  retweet	
  (or	
  RT)	
  is	
  repea<ng	
  a	
  tweet	
  
   someone	
  else	
  wrote	
  while	
  s<ll	
  giving	
  them	
  full	
  
   credit	
  for	
  it.	
  	
  
•  Officially	
  Twi$er	
  no	
  longer	
  allows	
  you	
  to	
  
   comment	
  before	
  an	
  RT	
  
•  Many	
  people	
  s<ll	
  do.	
  You	
  should	
  put	
  your	
  
   comment	
  at	
  the	
  front	
  of	
  an	
  RT.	
  
What	
  about	
  pictures,	
  video?	
  
•  You	
  can	
  upload	
  pictures	
  and	
  videos	
  to	
  your	
  
   tweets	
  
•  This	
  can	
  be	
  done	
  via	
  your	
  smart	
  phone	
  or	
  via	
  
   your	
  computer	
  
•  Most	
  common	
  sites	
  for	
  this	
  are	
  Twitpic	
  and	
  
   Lockerz	
  (formerly	
  Tweetphoto/Plixi),	
  Yfrog	
  
•  Here’s	
  an	
  example	
  
Link	
  shortening	
  
•  Twi$er	
  is	
  a	
  great	
  place	
  to	
  promo	
  your	
  work,	
  or	
  
   share	
  links	
  to	
  what	
  you’re	
  reading	
  
•  A	
  normal	
  link	
  can	
  take	
  up	
  valuable	
  characters,	
  
   so	
  shorten	
  it	
  using	
  a	
  URL	
  shortener	
  such	
  as	
  
   bit.ly,	
  ow.ly	
  or	
  <nyurl.com	
  	
  
•  URL	
  shorteners	
  turn	
  links	
  like	
  this	
  into	
  this	
  
What	
  the	
  heck’s	
  a	
  hashtag?	
  
•  Hashtags	
  are	
  used	
  as	
  tags	
  on	
  Twi$er	
  to	
  
   iden<fy	
  certain	
  topics	
  on	
  Twi$er	
  (they’re	
  like	
  
   tags)	
  
•  Can	
  help	
  promote	
  your	
  stories	
  to	
  specific	
  
   communi<es	
  
•  Some	
  hashtags	
  already	
  exist	
  (#$c,	
  #bikeTO,	
  
   #cdnpol);	
  see	
  if	
  yours	
  does	
  	
  
•  Can	
  also	
  be	
  used	
  for	
  humour	
  or	
  irony	
  (#FAIL)	
  
Ways	
  to	
  tweet	
  
•  On	
  the	
  web	
  (www.twi$er.com)	
  
•  With	
  your	
  smartphone	
  (apps	
  available	
  for	
  
   BlackBerrys,	
  iPhones	
  and	
  Android)	
  
•  Via	
  a	
  desktop	
  app	
  (Like	
  Tweetdeck)	
  
•  No	
  smartphone?	
  No	
  problem!	
  You	
  can	
  tweet	
  
   via	
  text.	
  Go	
  to	
  your	
  seengs	
  page	
  on	
  your	
  
   twi$er	
  account,	
  then	
  click	
  on	
  mobile.	
  Fill	
  in	
  
   the	
  blanks,	
  and	
  voila!	
  
Is	
  there	
  anything	
  I	
  can’t	
  tweet?	
  
•  Make	
  sure	
  you	
  follow	
  the	
  Star’s	
  social	
  media	
  
   policy	
  
•  Don’t	
  tweet	
  anything	
  par<san	
  that	
  could	
  
   undermine	
  your	
  credibility	
  or	
  the	
  credibility	
  of	
  
   the	
  paper	
  
•  Tweet	
  about	
  your	
  personal	
  life	
  with	
  cau<on,	
  
   remember	
  your	
  tweets	
  are	
  public	
  
•  If	
  you	
  have	
  ques<ons,	
  ask	
  your	
  supervisor	
  
Do	
  I	
  delete	
  the	
  tweet?	
  
•  Twi$er	
  is	
  an	
  immediate	
  medium.	
  Because	
  it’s	
  
   not	
  just	
  on	
  the	
  web,	
  there	
  is	
  no	
  way	
  to	
  
   completely	
  delete	
  your	
  tweet	
  
•  If	
  you	
  make	
  a	
  mistake,	
  acknowledge	
  it	
  in	
  a	
  
   follow	
  up	
  tweet,	
  and	
  to	
  those	
  who	
  tell	
  you	
  
   you’re	
  wrong	
  
•  Be	
  transparent,	
  don’t	
  try	
  to	
  hide	
  it:	
  Because	
  
   people	
  can	
  RT	
  your	
  tweet,	
  it’s	
  recommended	
  
   you	
  do	
  not	
  delete	
  to	
  “cover”	
  your	
  tracks	
  
Remember,	
  it’s	
  called	
  SOCIAL	
  media	
  
•  If	
  you	
  want	
  to	
  increase	
  your	
  amount	
  of	
  
   followers,	
  it’s	
  important	
  to	
  respond	
  to	
  your	
  
   followers	
  when	
  they	
  @reply	
  you	
  
•  Try	
  to	
  strike	
  a	
  balance	
  between	
  twee<ng	
  out	
  
   your	
  stories	
  and	
  showing	
  your	
  personality	
  
•  Warn	
  followers	
  when	
  you	
  will	
  be	
  twee<ng	
  
   heavily	
  
•  Share	
  with	
  them	
  what	
  you’re	
  reading,	
  listening	
  
   to,	
  etc.	
  
Twi$er	
  terms	
  
•  RT:	
  Retweet	
  
•  MT:	
  Modified	
  retweet	
  (if	
  you	
  cut	
  stuff	
  out	
  and	
  
   add	
  commentary,	
  it’s	
  an	
  MT,	
  not	
  an	
  RT)	
  
•  H/T:	
  Hat	
  <p	
  (who	
  showed	
  you	
  the	
  link,	
  but	
  the	
  
   tweet	
  content	
  is	
  yours),	
  can	
  also	
  use	
  via	
  @	
  
•  DM:	
  Direct	
  message	
  
Any	
  ques<ons?	
  

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Twitter for beginners

  • 2. What  is  Twi$er?   •  A  service  where  you  send  out  updates   (tweets)  consis<ng  of  140  characters  or  less     •  It  used  to  be  you  answered  the  ques<on:   “What  are  you  doing?”;  but  now  Twi$er  is   used  for  everything   •  A  way  of  building/monitoring  communi<es   •  A  way  to  build  your  brand   •  A  way  to  engage  your  audience  
  • 3. I  have  an  account,     now  what  do  I  do?   •  Tweet!     •  Find  a  way  for  Twi$er  to  work  for  you;  there  is   no  right  or  wrong  way  to  use  it.   •  Don’t  want  to  par<cipate?  It’s  OK  to  be  an   observer.   •  Follow  people  who  interest  you,  inspire  you  
  • 4. How  can  I  contact  people?   •  Contac<ng  people  can  be  done  one  of  two   ways:  An  @  reply  or  a  direct  message  (DM)   •  An  @reply  is  public,  meaning  anyone  can  see   it,  but  usually  only  by  followers  the  two  of  you   have  in  common   •  A  DM  is  private,  but  you  only  can  DM  people   who  are  following  you  (and  visa  versa)   •  You  can  also  send  out  a  general  plea  if  you   don’t  have  a  specific  source  in  mind  
  • 5. What  is  an  RT  and  how  do  I  do  it?   •  A  retweet  (or  RT)  is  repea<ng  a  tweet   someone  else  wrote  while  s<ll  giving  them  full   credit  for  it.     •  Officially  Twi$er  no  longer  allows  you  to   comment  before  an  RT   •  Many  people  s<ll  do.  You  should  put  your   comment  at  the  front  of  an  RT.  
  • 6. What  about  pictures,  video?   •  You  can  upload  pictures  and  videos  to  your   tweets   •  This  can  be  done  via  your  smart  phone  or  via   your  computer   •  Most  common  sites  for  this  are  Twitpic  and   Lockerz  (formerly  Tweetphoto/Plixi),  Yfrog   •  Here’s  an  example  
  • 7. Link  shortening   •  Twi$er  is  a  great  place  to  promo  your  work,  or   share  links  to  what  you’re  reading   •  A  normal  link  can  take  up  valuable  characters,   so  shorten  it  using  a  URL  shortener  such  as   bit.ly,  ow.ly  or  <nyurl.com     •  URL  shorteners  turn  links  like  this  into  this  
  • 8. What  the  heck’s  a  hashtag?   •  Hashtags  are  used  as  tags  on  Twi$er  to   iden<fy  certain  topics  on  Twi$er  (they’re  like   tags)   •  Can  help  promote  your  stories  to  specific   communi<es   •  Some  hashtags  already  exist  (#$c,  #bikeTO,   #cdnpol);  see  if  yours  does     •  Can  also  be  used  for  humour  or  irony  (#FAIL)  
  • 9. Ways  to  tweet   •  On  the  web  (www.twi$er.com)   •  With  your  smartphone  (apps  available  for   BlackBerrys,  iPhones  and  Android)   •  Via  a  desktop  app  (Like  Tweetdeck)   •  No  smartphone?  No  problem!  You  can  tweet   via  text.  Go  to  your  seengs  page  on  your   twi$er  account,  then  click  on  mobile.  Fill  in   the  blanks,  and  voila!  
  • 10. Is  there  anything  I  can’t  tweet?   •  Make  sure  you  follow  the  Star’s  social  media   policy   •  Don’t  tweet  anything  par<san  that  could   undermine  your  credibility  or  the  credibility  of   the  paper   •  Tweet  about  your  personal  life  with  cau<on,   remember  your  tweets  are  public   •  If  you  have  ques<ons,  ask  your  supervisor  
  • 11. Do  I  delete  the  tweet?   •  Twi$er  is  an  immediate  medium.  Because  it’s   not  just  on  the  web,  there  is  no  way  to   completely  delete  your  tweet   •  If  you  make  a  mistake,  acknowledge  it  in  a   follow  up  tweet,  and  to  those  who  tell  you   you’re  wrong   •  Be  transparent,  don’t  try  to  hide  it:  Because   people  can  RT  your  tweet,  it’s  recommended   you  do  not  delete  to  “cover”  your  tracks  
  • 12. Remember,  it’s  called  SOCIAL  media   •  If  you  want  to  increase  your  amount  of   followers,  it’s  important  to  respond  to  your   followers  when  they  @reply  you   •  Try  to  strike  a  balance  between  twee<ng  out   your  stories  and  showing  your  personality   •  Warn  followers  when  you  will  be  twee<ng   heavily   •  Share  with  them  what  you’re  reading,  listening   to,  etc.  
  • 13. Twi$er  terms   •  RT:  Retweet   •  MT:  Modified  retweet  (if  you  cut  stuff  out  and   add  commentary,  it’s  an  MT,  not  an  RT)   •  H/T:  Hat  <p  (who  showed  you  the  link,  but  the   tweet  content  is  yours),  can  also  use  via  @   •  DM:  Direct  message