SlideShare une entreprise Scribd logo
1  sur  8
MOBİL TEMASSIZ ÖDEMELER cep telefonları: yeni ödeme/tahsilat/bilet/kupon aracı Mobil Devlet Konferansı 2010 / Ankara
Panelistler Sarper Sılaoğlu | Innovabank & Servtag  Pelin Kabalak | BKM Ali Salcı | Turkcell Devrim Yıldırım | Avea Yeşim Aktaş | Akbank Osman İnegöl | Visa Europe Hatice Orbay | Alcatel-Lucent
400 milyon SMS322 milyon dakika konuşma%6-7,5 Toplam Gelirde VAS1 milyar TL: Yaklaşık VAS Geliri%88 Mobil Abone Oranı%105 Marmara Bölgesi%65 Güneydoğu Anadolu http://www.btk.gov.tr/Yayin/pv/ucaylik09_4.version2.pdf
109 Milyon, Kredi Kartı ve Banka Kartı sayısı44 milyon Kredi Kartı; >20 milyon Kart Sahibi 8 / 881: Kart kullanım sıklığı / harcama tutarı%80 Borcunun tamamını ödeyen kullanıcı oranı204 Milyar TL, Kartla yapılan harcamalar5 yılda iki kat büyüme 2 milyar TL Nakit Puan hacmi http://www.bkm.com.tr/yillara-gore-istatistiki-bilgiler.aspx http://www.bkm.com.tr/basin/kartmonitor_02072009.zip
Kamu tarafında Mobil Ödeme KSCC: Korea Smart Card Company 2004: Kamu-Özel Ortaklığı ile T-Money SEPA: Single Euro Payment Area 31 SEPA Ülkesi için arabağlantılı M-Kanal Yol Haritası AB Parlementosu 2013: Tüm AB Vatandaşları Mobil Cüzdan uygulaması kullanabilecek  F.C.C Federal Communications Commission 2010: Açık ve arabağlantılı Mobil Cüzdan çalışma grubu
Etkileşimli Tüketim Tüketici açısından Mobil Ödeme Finansal sistem kaldıraçlarını kullanma Zengin katma değerli servisler Kayıt altı ve bilinçli alış-veriş Etkileşimli pazarlama avantajları
Cep telefonları yeni ödeme aracı. NFC: Near Field Communication Mobil Ticaretin en önemli formu 170 milyar Dolar: Global pazar fırsatı (2010) 17 milyar Dolar: Japonya Mobil Ödeme pazarı 17-12 milyon: Japonya / Güney Kore kullanıcı sayısı. 2 Milyar £: Temassız  ulaşımın sağlayacağı tasarruf. 50’den 7 saniyeye: Nippon Havayolları, check-in süresi http://www.juniperresearch.com/shop/viewpressrelease.php?id=212&pr=186 Christopher Billich, “Mobile NFC: Current Market and Developments,” January 2009.   http://www.nearfieldcommunicationsworld.com/2009/09/03/31575/national-ticketing-project-could-use-nfc-and-contactless-to-save-2bn-a-year-says-uks-dept-for-transport/ http://techcrunch.com/2008/08/09/japan’s-super-advanced-mobile-web-too-unique-to-serve-as-a-global-blueprint/
Panelistler Sarper Sılaoğlu | Innovabank & Servtag  Pelin Kabalak | BKM Ali Salcı | Turkcell Devrim Yıldırım | Avea Yeşim Aktaş | Akbank Osman İnegöl | Visa Europe Hatice Orbay | Alcatel-Lucent

Contenu connexe

Plus de Boni

Epc mobile payments whitepaper
Epc mobile payments whitepaperEpc mobile payments whitepaper
Epc mobile payments whitepaperBoni
 
Mobile learning transforming the delivery of education and training
Mobile learning transforming the delivery of education and trainingMobile learning transforming the delivery of education and training
Mobile learning transforming the delivery of education and trainingBoni
 
Mobile phone - The new way to pay
Mobile phone - The new way to payMobile phone - The new way to pay
Mobile phone - The new way to payBoni
 
Mobile Money Definitions
Mobile Money DefinitionsMobile Money Definitions
Mobile Money DefinitionsBoni
 
The unwired continent - africas mobile success story
The unwired continent - africas mobile success storyThe unwired continent - africas mobile success story
The unwired continent - africas mobile success storyBoni
 
Role of icts as enabler for agriculture and small scale farmers
Role of icts as enabler for agriculture and small scale farmersRole of icts as enabler for agriculture and small scale farmers
Role of icts as enabler for agriculture and small scale farmersBoni
 
Organic business guide developing sustainable value chains with smallholders
Organic business guide   developing sustainable value chains with smallholdersOrganic business guide   developing sustainable value chains with smallholders
Organic business guide developing sustainable value chains with smallholdersBoni
 
Livelihood changes enabled by mobile phones the case of tanzanian fishermen
Livelihood changes enabled by mobile phones   the case of tanzanian fishermenLivelihood changes enabled by mobile phones   the case of tanzanian fishermen
Livelihood changes enabled by mobile phones the case of tanzanian fishermenBoni
 
Inventory of innovative farmer advisory services using ic ts
Inventory of innovative farmer advisory services using ic tsInventory of innovative farmer advisory services using ic ts
Inventory of innovative farmer advisory services using ic tsBoni
 
E agriculture - a definition and profile of its application
E agriculture - a definition and profile of its applicationE agriculture - a definition and profile of its application
E agriculture - a definition and profile of its applicationBoni
 
Do sustainable livelihoods approaches have a positive impact of the rural poo...
Do sustainable livelihoods approaches have a positive impact of the rural poo...Do sustainable livelihoods approaches have a positive impact of the rural poo...
Do sustainable livelihoods approaches have a positive impact of the rural poo...Boni
 
smart card alliance - mobile payment business model research report on stakeh...
smart card alliance - mobile payment business model research report on stakeh...smart card alliance - mobile payment business model research report on stakeh...
smart card alliance - mobile payment business model research report on stakeh...Boni
 
near field interactions with the internet of things
near field interactions with the internet of thingsnear field interactions with the internet of things
near field interactions with the internet of thingsBoni
 
contactless commerce enables a world beyond payment cards
contactless commerce enables a world beyond payment cardscontactless commerce enables a world beyond payment cards
contactless commerce enables a world beyond payment cardsBoni
 
a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...
a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...
a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...Boni
 
bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...
bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...
bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...Boni
 
smart card alliance - proximity mobile payments - leveraging nfc and the cont...
smart card alliance - proximity mobile payments - leveraging nfc and the cont...smart card alliance - proximity mobile payments - leveraging nfc and the cont...
smart card alliance - proximity mobile payments - leveraging nfc and the cont...Boni
 
the mobile generation - global transformations at the cellular level
the mobile generation - global transformations at the cellular levelthe mobile generation - global transformations at the cellular level
the mobile generation - global transformations at the cellular levelBoni
 
china vas - mobile value added services in china
china vas - mobile value added services in chinachina vas - mobile value added services in china
china vas - mobile value added services in chinaBoni
 
gsma - pay-buy - business opportunty analysis
gsma - pay-buy - business opportunty analysisgsma - pay-buy - business opportunty analysis
gsma - pay-buy - business opportunty analysisBoni
 

Plus de Boni (20)

Epc mobile payments whitepaper
Epc mobile payments whitepaperEpc mobile payments whitepaper
Epc mobile payments whitepaper
 
Mobile learning transforming the delivery of education and training
Mobile learning transforming the delivery of education and trainingMobile learning transforming the delivery of education and training
Mobile learning transforming the delivery of education and training
 
Mobile phone - The new way to pay
Mobile phone - The new way to payMobile phone - The new way to pay
Mobile phone - The new way to pay
 
Mobile Money Definitions
Mobile Money DefinitionsMobile Money Definitions
Mobile Money Definitions
 
The unwired continent - africas mobile success story
The unwired continent - africas mobile success storyThe unwired continent - africas mobile success story
The unwired continent - africas mobile success story
 
Role of icts as enabler for agriculture and small scale farmers
Role of icts as enabler for agriculture and small scale farmersRole of icts as enabler for agriculture and small scale farmers
Role of icts as enabler for agriculture and small scale farmers
 
Organic business guide developing sustainable value chains with smallholders
Organic business guide   developing sustainable value chains with smallholdersOrganic business guide   developing sustainable value chains with smallholders
Organic business guide developing sustainable value chains with smallholders
 
Livelihood changes enabled by mobile phones the case of tanzanian fishermen
Livelihood changes enabled by mobile phones   the case of tanzanian fishermenLivelihood changes enabled by mobile phones   the case of tanzanian fishermen
Livelihood changes enabled by mobile phones the case of tanzanian fishermen
 
Inventory of innovative farmer advisory services using ic ts
Inventory of innovative farmer advisory services using ic tsInventory of innovative farmer advisory services using ic ts
Inventory of innovative farmer advisory services using ic ts
 
E agriculture - a definition and profile of its application
E agriculture - a definition and profile of its applicationE agriculture - a definition and profile of its application
E agriculture - a definition and profile of its application
 
Do sustainable livelihoods approaches have a positive impact of the rural poo...
Do sustainable livelihoods approaches have a positive impact of the rural poo...Do sustainable livelihoods approaches have a positive impact of the rural poo...
Do sustainable livelihoods approaches have a positive impact of the rural poo...
 
smart card alliance - mobile payment business model research report on stakeh...
smart card alliance - mobile payment business model research report on stakeh...smart card alliance - mobile payment business model research report on stakeh...
smart card alliance - mobile payment business model research report on stakeh...
 
near field interactions with the internet of things
near field interactions with the internet of thingsnear field interactions with the internet of things
near field interactions with the internet of things
 
contactless commerce enables a world beyond payment cards
contactless commerce enables a world beyond payment cardscontactless commerce enables a world beyond payment cards
contactless commerce enables a world beyond payment cards
 
a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...
a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...
a manifesto for networked objects — cohabiting with pigeons, arphids and aibo...
 
bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...
bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...
bell dourish-yesterdays tomorrows - notes on ubiuitous computings dominant vi...
 
smart card alliance - proximity mobile payments - leveraging nfc and the cont...
smart card alliance - proximity mobile payments - leveraging nfc and the cont...smart card alliance - proximity mobile payments - leveraging nfc and the cont...
smart card alliance - proximity mobile payments - leveraging nfc and the cont...
 
the mobile generation - global transformations at the cellular level
the mobile generation - global transformations at the cellular levelthe mobile generation - global transformations at the cellular level
the mobile generation - global transformations at the cellular level
 
china vas - mobile value added services in china
china vas - mobile value added services in chinachina vas - mobile value added services in china
china vas - mobile value added services in china
 
gsma - pay-buy - business opportunty analysis
gsma - pay-buy - business opportunty analysisgsma - pay-buy - business opportunty analysis
gsma - pay-buy - business opportunty analysis
 

mobil temassız odemeler

  • 1. MOBİL TEMASSIZ ÖDEMELER cep telefonları: yeni ödeme/tahsilat/bilet/kupon aracı Mobil Devlet Konferansı 2010 / Ankara
  • 2. Panelistler Sarper Sılaoğlu | Innovabank & Servtag Pelin Kabalak | BKM Ali Salcı | Turkcell Devrim Yıldırım | Avea Yeşim Aktaş | Akbank Osman İnegöl | Visa Europe Hatice Orbay | Alcatel-Lucent
  • 3. 400 milyon SMS322 milyon dakika konuşma%6-7,5 Toplam Gelirde VAS1 milyar TL: Yaklaşık VAS Geliri%88 Mobil Abone Oranı%105 Marmara Bölgesi%65 Güneydoğu Anadolu http://www.btk.gov.tr/Yayin/pv/ucaylik09_4.version2.pdf
  • 4. 109 Milyon, Kredi Kartı ve Banka Kartı sayısı44 milyon Kredi Kartı; >20 milyon Kart Sahibi 8 / 881: Kart kullanım sıklığı / harcama tutarı%80 Borcunun tamamını ödeyen kullanıcı oranı204 Milyar TL, Kartla yapılan harcamalar5 yılda iki kat büyüme 2 milyar TL Nakit Puan hacmi http://www.bkm.com.tr/yillara-gore-istatistiki-bilgiler.aspx http://www.bkm.com.tr/basin/kartmonitor_02072009.zip
  • 5. Kamu tarafında Mobil Ödeme KSCC: Korea Smart Card Company 2004: Kamu-Özel Ortaklığı ile T-Money SEPA: Single Euro Payment Area 31 SEPA Ülkesi için arabağlantılı M-Kanal Yol Haritası AB Parlementosu 2013: Tüm AB Vatandaşları Mobil Cüzdan uygulaması kullanabilecek F.C.C Federal Communications Commission 2010: Açık ve arabağlantılı Mobil Cüzdan çalışma grubu
  • 6. Etkileşimli Tüketim Tüketici açısından Mobil Ödeme Finansal sistem kaldıraçlarını kullanma Zengin katma değerli servisler Kayıt altı ve bilinçli alış-veriş Etkileşimli pazarlama avantajları
  • 7. Cep telefonları yeni ödeme aracı. NFC: Near Field Communication Mobil Ticaretin en önemli formu 170 milyar Dolar: Global pazar fırsatı (2010) 17 milyar Dolar: Japonya Mobil Ödeme pazarı 17-12 milyon: Japonya / Güney Kore kullanıcı sayısı. 2 Milyar £: Temassız ulaşımın sağlayacağı tasarruf. 50’den 7 saniyeye: Nippon Havayolları, check-in süresi http://www.juniperresearch.com/shop/viewpressrelease.php?id=212&pr=186 Christopher Billich, “Mobile NFC: Current Market and Developments,” January 2009. http://www.nearfieldcommunicationsworld.com/2009/09/03/31575/national-ticketing-project-could-use-nfc-and-contactless-to-save-2bn-a-year-says-uks-dept-for-transport/ http://techcrunch.com/2008/08/09/japan’s-super-advanced-mobile-web-too-unique-to-serve-as-a-global-blueprint/
  • 8. Panelistler Sarper Sılaoğlu | Innovabank & Servtag Pelin Kabalak | BKM Ali Salcı | Turkcell Devrim Yıldırım | Avea Yeşim Aktaş | Akbank Osman İnegöl | Visa Europe Hatice Orbay | Alcatel-Lucent

Notes de l'éditeur

  1. Operatörler gelirlerini son 4 yılda 2 kat attırdı: 12,6 milyar Abone başına ayda 1,5-TL VAS Geliri
  2. 2 milyar-TL Nakit Puan Hacmi
  3. Cashless EconomySeoul Metropolitan Group, LG, Credit Card, Telco Operators
  4. ödeme, kupon, bilet, tahsilat aracıişlem süresinden ve kağıttan tasarruf17 milyon: 78 milyon temassız destekli telefon içinde 17 milyon kişi aktif kullanıyor. Pazar değeri: 8,4 milyar Dolar (2008)12 milyon: Japon Nüfus: 127 milyon, Gkore Nüfus: 50 milyon500 milyon Asya 2009, Gardner: 2,4 milyar 2012Japonya Merchant: 600.000Cep telefonlarının yaygınlığı ve kartlı ödemelerin büyüme hızının birleşimi Nakitsiz Ekonomiyi oluşturmak için anahtar olarak duruyor.