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Storytelling 101

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This is an introduction to storytelling in business and fresher communication paradigms.

This is an introduction to storytelling in business and fresher communication paradigms.

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Storytelling 101 Storytelling 101 Presentation Transcript

  • STORYTELLING 101Sartaj Anand
  • Myth 1
  • Myth 1Storytelling is for EveryoneNOT
  • Truth
  • TruthStorytelling is for Everyone
  • But WE Have a Problem
  • We know too muchWe forget
  • We need to
  • uNlearNWe need to
  • uNlearNWe need toPractice
  • uNlearNWe need toPractice
  • 100:1 Rule
  • 100:1 RulePreparationPresentation
  • 100:1 RulePreparationPresentation--------------------
  • 100:1 RulePreparationPresentation--------------------Craft
  • 100:1 RulePreparationPresentation--------------------Craft Make
  • 100:1 RulePreparationPresentation--------------------Craft Make Rehearse
  • Myth 2
  • Myth 2Storytelling can be usedin Business.NOT
  • Truth
  • TruthStorytelling can be usedin Business.
  • Stories
  • Tell Stories about
  • You us
  • ---------------------------You us
  • ---------------------------You us
  • ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
  • ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
  • ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneysUniversalSocialCommunalEmpathicMovements
  • Why Does this matter ?
  • Stories have moralsChoose wisely
  • Rule
  • RuleChoose People first. Always.
  • Why ?
  • Why ?Because in the end business isand People don’t buy what you do. They buy whyYou do it. actions drivedecisions. the other way around.ALL HUMANSOCIAL FISCALNEVER
  • Why Stories ?
  • Creates interest
  • Sells more
  • Gets Traction
  • Feels good
  • ... And more
  • Stories haveGoodStructure
  • Start
  • StartWHY ?
  • StartWHY ?middle
  • StartWHY ?middle---
  • StartWHY ?middleHow ?---
  • StartWHY ?middleHow ?END---
  • StartWHY ?middleHow ?END-------
  • StartWHY ?middleHow ?ENDWHAT ?-------
  • Time vs. interest
  • Time vs. interestStart Middle End
  • Design
  • Rule
  • RuleDo what’s Best for your Story.
  • USE
  • TEXTUSE
  • TEXTImagesUSE
  • TEXTImagesVideoUSE
  • TEXTImagesVideospeechUSE
  • TEXTImagesVideospeechMusicUSE
  • But please be Human
  • Show Yourself
  • Polarize
  • There is NO need for
  • There is NO need for Bullet points
  • There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
  • There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.Boredom + safety + Fear
  • There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.Boredom + safety + FearConvention
  • Oh and 1 more thing...
  • Always start on paper
  • Always start on paper:)