STORYTELLING 101Sartaj Anand
Myth 1
Myth 1Storytelling is for EveryoneNOT
Truth
TruthStorytelling is for Everyone
But WE Have a Problem
We know too muchWe forget
We need to
uNlearNWe need to
uNlearNWe need toPractice
uNlearNWe need toPractice
100:1 Rule
100:1 RulePreparationPresentation
100:1 RulePreparationPresentation--------------------
100:1 RulePreparationPresentation--------------------Craft
100:1 RulePreparationPresentation--------------------Craft Make
100:1 RulePreparationPresentation--------------------Craft Make Rehearse
Myth 2
Myth 2Storytelling can be usedin Business.NOT
Truth
TruthStorytelling can be usedin Business.
Stories
Tell Stories about
You us
---------------------------You us
---------------------------You us
---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
---------------------------You usPersonalEmotionalInspirationalVulnerableJourneysUniversalSocialCommunalEmpathicMovements
Why Does this matter ?
Stories have moralsChoose wisely
Rule
RuleChoose People first. Always.
Why ?
Why ?Because in the end business isand People don’t buy what you do. They buy whyYou do it. actions drivedecisions. the ot...
Why Stories ?
Creates interest
Sells more
Gets Traction
Feels good
... And more
Stories haveGoodStructure
Start
StartWHY ?
StartWHY ?middle
StartWHY ?middle---
StartWHY ?middleHow ?---
StartWHY ?middleHow ?END---
StartWHY ?middleHow ?END-------
StartWHY ?middleHow ?ENDWHAT ?-------
Time vs. interest
Time vs. interestStart Middle End
Design
Rule
RuleDo what’s Best for your Story.
USE
TEXTUSE
TEXTImagesUSE
TEXTImagesVideoUSE
TEXTImagesVideospeechUSE
TEXTImagesVideospeechMusicUSE
But please be Human
Show Yourself
Polarize
There is NO need for
There is NO need for Bullet points
There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and...
There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and...
There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and...
Oh and 1 more thing...
Always start on paper
Always start on paper:)
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
Storytelling 101
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Storytelling 101

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This is an introduction to storytelling in business and fresher communication paradigms.

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Transcript of "Storytelling 101"

  1. 1. STORYTELLING 101Sartaj Anand
  2. 2. Myth 1
  3. 3. Myth 1Storytelling is for EveryoneNOT
  4. 4. Truth
  5. 5. TruthStorytelling is for Everyone
  6. 6. But WE Have a Problem
  7. 7. We know too muchWe forget
  8. 8. We need to
  9. 9. uNlearNWe need to
  10. 10. uNlearNWe need toPractice
  11. 11. uNlearNWe need toPractice
  12. 12. 100:1 Rule
  13. 13. 100:1 RulePreparationPresentation
  14. 14. 100:1 RulePreparationPresentation--------------------
  15. 15. 100:1 RulePreparationPresentation--------------------Craft
  16. 16. 100:1 RulePreparationPresentation--------------------Craft Make
  17. 17. 100:1 RulePreparationPresentation--------------------Craft Make Rehearse
  18. 18. Myth 2
  19. 19. Myth 2Storytelling can be usedin Business.NOT
  20. 20. Truth
  21. 21. TruthStorytelling can be usedin Business.
  22. 22. Stories
  23. 23. Tell Stories about
  24. 24. You us
  25. 25. ---------------------------You us
  26. 26. ---------------------------You us
  27. 27. ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
  28. 28. ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
  29. 29. ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneysUniversalSocialCommunalEmpathicMovements
  30. 30. Why Does this matter ?
  31. 31. Stories have moralsChoose wisely
  32. 32. Rule
  33. 33. RuleChoose People first. Always.
  34. 34. Why ?
  35. 35. Why ?Because in the end business isand People don’t buy what you do. They buy whyYou do it. actions drivedecisions. the other way around.ALL HUMANSOCIAL FISCALNEVER
  36. 36. Why Stories ?
  37. 37. Creates interest
  38. 38. Sells more
  39. 39. Gets Traction
  40. 40. Feels good
  41. 41. ... And more
  42. 42. Stories haveGoodStructure
  43. 43. Start
  44. 44. StartWHY ?
  45. 45. StartWHY ?middle
  46. 46. StartWHY ?middle---
  47. 47. StartWHY ?middleHow ?---
  48. 48. StartWHY ?middleHow ?END---
  49. 49. StartWHY ?middleHow ?END-------
  50. 50. StartWHY ?middleHow ?ENDWHAT ?-------
  51. 51. Time vs. interest
  52. 52. Time vs. interestStart Middle End
  53. 53. Design
  54. 54. Rule
  55. 55. RuleDo what’s Best for your Story.
  56. 56. USE
  57. 57. TEXTUSE
  58. 58. TEXTImagesUSE
  59. 59. TEXTImagesVideoUSE
  60. 60. TEXTImagesVideospeechUSE
  61. 61. TEXTImagesVideospeechMusicUSE
  62. 62. But please be Human
  63. 63. Show Yourself
  64. 64. Polarize
  65. 65. There is NO need for
  66. 66. There is NO need for Bullet points
  67. 67. There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
  68. 68. There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.Boredom + safety + Fear
  69. 69. There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.Boredom + safety + FearConvention
  70. 70. Oh and 1 more thing...
  71. 71. Always start on paper
  72. 72. Always start on paper:)

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