• Télécharger
Storytelling 101
Upcoming SlideShare
Loading in...5
×
 

Storytelling 101

on

  • 46,438 vues

This is an introduction to storytelling in business and fresher communication paradigms.

This is an introduction to storytelling in business and fresher communication paradigms.

Statistiques

Vues

Total des vues
46,438
Vues sur SlideShare
42,599
Vues externes
3,839

Actions

J'aime
111
Téléchargements
0
Commentaires
6

35 Ajouts 3,839

http://www.scoop.it 1629
http://www.davemcqueen.com 775
http://cis-india.org 284
http://esprezo.ru 263
http://salesinflux.com 221
http://egomonk.com 123
http://www.esprezo.ru 115
http://www.linkedin.com 99
http://www.conseilsmarketing.com 94
http://www.narratively.co.uk 38
http://3ribe.wordpress.com 30
http://wikidiba.cat 26
https://twitter.com 20
http://www.empowernetwork.com 17
http://www.opplockconsultinggroup.com 12
http://t.co 12
http://3ribe.com 10
https://www.facebook.com 10
http://translate.googleusercontent.com 10
http://desireebanugo.empowernetwork.com 9
http://pinterest.com 8
http://live.soba-project.com 7
http://www.facebook.com 5
http://juanboscolara.blogspot.com.es 5
https://www.linkedin.com 3
http://nuevospowerpoints.blogspot.com 2
http://www.desireeblogs.com 2
http://digitalstoryteling.tumblr.com 2
http://editors.cis-india.org 2
http://nuevospowerpoints.blogspot.com.es 1
http://www.pinterest.com 1
http://localhost 1
http://formawiki.diba.cat 1
http://juanboscolara.blogspot.com 1
http://davemcqueen.com 1
Plus...

Accessibilité

Détails de l'import

Uploaded via as Adobe PDF

Droits d'utilisation

© Tous droits réservés

Report content

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Indiquez la raison pour laquelle vous avez signalé cette présentation comme n'étant pas appropriée.

Annuler

15 of 6 Publier un commentaire

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Votre message apparaîtra ici
    Processing...
Poster un commentaire
Modifier votre commentaire

Storytelling 101 Storytelling 101 Presentation Transcript

  • STORYTELLING 101Sartaj Anand
  • Myth 1
  • Myth 1Storytelling is for EveryoneNOT View slide
  • Truth View slide
  • TruthStorytelling is for Everyone
  • But WE Have a Problem
  • We know too muchWe forget
  • We need to
  • uNlearNWe need to
  • uNlearNWe need toPractice
  • uNlearNWe need toPractice
  • 100:1 Rule
  • 100:1 RulePreparationPresentation
  • 100:1 RulePreparationPresentation--------------------
  • 100:1 RulePreparationPresentation--------------------Craft
  • 100:1 RulePreparationPresentation--------------------Craft Make
  • 100:1 RulePreparationPresentation--------------------Craft Make Rehearse
  • Myth 2
  • Myth 2Storytelling can be usedin Business.NOT
  • Truth
  • TruthStorytelling can be usedin Business.
  • Stories
  • Tell Stories about
  • You us
  • ---------------------------You us
  • ---------------------------You us
  • ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
  • ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneys
  • ---------------------------You usPersonalEmotionalInspirationalVulnerableJourneysUniversalSocialCommunalEmpathicMovements
  • Why Does this matter ?
  • Stories have moralsChoose wisely
  • Rule
  • RuleChoose People first. Always.
  • Why ?
  • Why ?Because in the end business isand People don’t buy what you do. They buy whyYou do it. actions drivedecisions. the other way around.ALL HUMANSOCIAL FISCALNEVER
  • Why Stories ?
  • Creates interest
  • Sells more
  • Gets Traction
  • Feels good
  • ... And more
  • Stories haveGoodStructure
  • Start
  • StartWHY ?
  • StartWHY ?middle
  • StartWHY ?middle---
  • StartWHY ?middleHow ?---
  • StartWHY ?middleHow ?END---
  • StartWHY ?middleHow ?END-------
  • StartWHY ?middleHow ?ENDWHAT ?-------
  • Time vs. interest
  • Time vs. interestStart Middle End
  • Design
  • Rule
  • RuleDo what’s Best for your Story.
  • USE
  • TEXTUSE
  • TEXTImagesUSE
  • TEXTImagesVideoUSE
  • TEXTImagesVideospeechUSE
  • TEXTImagesVideospeechMusicUSE
  • But please be Human
  • Show Yourself
  • Polarize
  • There is NO need for
  • There is NO need for Bullet points
  • There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
  • There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.Boredom + safety + Fear
  • There is NO need for Bullet pointsLong never ending paragraphs written in safe tiny fonts full of circles, complexity and technicalJargon which no one can seem to make sense. People end up getting caught in trying to get itand the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.Boredom + safety + FearConvention
  • Oh and 1 more thing...
  • Always start on paper
  • Always start on paper:)