Fantasy Kingdom Amusement Park Fantasy Kingdom brings a little bit of Disneyland to Bangladesh. It is one of the most spectacular amusement parks in the country and has become a great tourist attraction in Dhaka. South Asia had never before experienced an amusement park of such a grand scale and it took the creativity, dedication and commitment from hundreds of workers, artists and sculptors to bring this world of entertainment and thrills to life.

1. Visitors Evaluation(Fantasy Kingdom) Amusement Park in Bangladesh

5. Advertising/Positioning Evaluation 1.They will provide a colorful Ride in front of the Fantasy Kingdome main gate. 2.They will distribute our leaflets through local new paper hawker to aware people about our product and service inside the park. 3.They will also post colorful banners. 4.They will place our advertisement through local cable operator line 5.They will launch a website which will help to spread our entertainment zone. 6.They have also plan to online marketing by opening Facebook group and pages, and social link building and book marking within our demographic and geographic area. 7.They will sponsor the National Anti-Drug Concert with Protom Alo, Banglalink Music Fest, Close Up -1 Event, Eid Reunion event from where many potential customers will come to know about our theme park zone.

7. The Topic Define Amusement park and theme park are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Marketing Mix-A-Theoretical Review Combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion. All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product.

8. Definition of Products In general, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services. Definition of Price In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services. Definition of Packaging Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.

9. Definition of Promotion An activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product. Elevating the position of an employee in the hierarchy. Promotion represents all of the communications that a marketer may use in the marketplace. Definition of Place/Distribution In marketing mix, location of the market and means of distribution used in reaching it. Distribution (Place) Decisions Distribution is about getting the products to the customer.

10. Analyzing the present marketing mix of the Fantasy Kingdom Get the Fun of Fantasy Kingdom

13. Methodology The study covered one sample amusement park which is situated near Dhaka city of Bangladesh. Though the amusement park or theme park concept is new in Bangladesh, people are showing very much interested on this type of park. Essential information and data have been collected from the officials of the sample organization through the direct interview method by using structured questionnaire.

14. Research Design Sample frame The sample frame of this study consists of the Visitors of Fantasy kingdom. The sample frame was derived from the visits of theme park. Those visitors are visits two times in a year in the theme park basically I take my sample from this kind of visitors. Age Range of the sample visitors: The following table and graph are showing the are range of sample tourists who are frequently visiting this park for themselves and family. All ages of people can enjoy this place. Different types of rides are available for different ages of people. Table 1: Age range of the sample visitors Source: Field Survey The above table and figure shows that there is the greater tendency of visiting sample amusement park who have the age level of 12 to 20 years of age. The visitors who are in 12—20 years is 43.33% followed by 26.67% (20—30 years), 16% (30—40 years), 10% (3—12 years) and 3.33% (above 40 years). Age 3—12 12—20 20—30 30—40 40+ Number of respondents 3 13 8 5 1 Percentage 10% 43.33% 26.67% 16.67% 3.33%

15. Research Design Reasons for Visit : Visitors visits in a recreational place for many reasons such as birthday parties, educational institutions programs like picnic, concert, company picnics, group outings, family days, various festival, family demand etc. The data shows that general visitors (42%) are dominating in the aggregate tourist list and followed by family program (21%), group outings (9%), educational institutions program (9%), national festival (7%), picnic party (5%), others (4%) and company program (3%). This is very important for the park authority that visitors those who have moderate income as they like to visit this type of park frequently. Table 2: Reasons for Visit Visitors Percentage (Approximately) General Visitors 42 Picnic Party 5 Company Program 3 Educational Institutional Program 9 Group Outings 9 Family Program 21 National Festival 7 Other 4 Total 100%

16. Research Design Types of Sample Visitors: The below table are showing different types of visitors who were visiting in this amusement park in the data collection time. The above table and figure shows that there is the age level of the visitors are on 31% (12—20 years) followed by 18% (20—30 years), 21% (3—12 years),13% (30—40 years) and 7% (above 40 years). Visitors Number of visitors Percentage of visitors First time visitors 7 23.33% Regular visitors 8 26.67% Occasionally 7 23.33% Insists by others 6 20% Unintentionally 2 6.67% Total 30 100%

17. Hypothesis to be tasted 1. H A — Raffle draw system include into the entry level of fantasy kingdom. 2. H A — First aid service in the fantasy Kingdom is necessary. 3. H A — Pricing can change the visitors mind about Get The Fun Of Fantasy Kingdom. 4. H A — Better entertainment will change the visitors mind about Get The Fun Of Fantasy Kingdom. 5. H A — Various rides will capture the visitors of fantasy kingdom. 6. H A — Superior packaging design will satisfy the visitors of fantasy kingdom. 7. H A — Using media advertisement for promoting Get The Fun Of Fantasy Kingdom. 8. H A — Using word of mouth for promoting Get The Fun Of Fantasy Kingdom. 9. H A — Creating attraction by implementing the name that is Get The Fun Of Fantasy Kingdom. 10. H A — Fantasy Kingdom create brand loyalty as a first amusement park.

20. Regarding the price General Ticket Price: • For Adult 250 Tk. (Entry + Free 2 Rides) • For Kids 150 Tk.( Entry + Free 2 Rides) • Bellow 3 Feet – Free • Unlimited at Water Kingdom and Only Entry at Fantasy Kingdom 490Tk. ( Entry + All Rides ) • At Tunnel Gate at Water Kingdom 270Tk. ( Entry + All Rides Unlimited) • Unlimited Water Kingdom (Entry + All Rides ) + Only Entry Fantasy Kingdom & Heritage Park 530Tk. Package Ticket Price: • For Adult 490Tk. (Entry + All Rides Once) • For Kids 250Tk. (Entry + All Rides Once) • Family Package- For 4 Persons 2200Tk. (Entry + All Rides Once + Lunch / Dinner)