Use Pinterest for your Retail business, it can generate direct sales. It is the fastest growing social media channel...don't be late....Contact me for a solution design.

1. For Retail Brands

2. OVERVIEW
The impressive growth of Pinterest over the last year has caught the
attention of brands, particularly retailers who are attracted both by the
size of the audience and by the referral traffic reported by brands with
more mature Pinterest strategies.
Topics:
• Pinterest Overview
• Brands Using Pinterest
• Recommendations for Brands

3. PINTEREST USER
DEMOGRAPHICS
This infographic shows some key facts
about Pinterest users that brands
should be aware of:
• Nearly 70% are women.
• Household incomes are high.
• Users spend an average of 15 minutes
per pinning session.
• They tend to be in the 25-44 age range.
• Most repin rather than pin new items
from the web.
• The service is growing rapidly,
attracting over 100 million visitors in
January 2013.
• The service refers traffic to websites,
particularly apparel retailers.

5. HOT FOR BUSINESS?
• Pinterest is driving more traffic to brand sites than YouTube,
LinkedIn and Google+ combined!
• In the last 6 months aw 446% increase in traffic driven through
pinterest
“PINTEREST IS A SOCIAL SHOPPING EXPERIENCE DISGUISED AS A
WEBSITE FULL OF INTEREST”
Pinterest is a digital way for people to do “window shopping” for
anything (physical & intangible) and to save their findings.! Following
other users or groups is also a great way to find new “must-haves” just
like you would with a magazine.!

6. SHOPPING SITES / RETAIL BRANDS
• Shopping sites could easily integrate items to Pinterest and drive
both traffic to their site and lead to purchase
• Take Etsy, an online handmade/vintage shopping site
• Brand profile already has over 40.000 followers
• Etsy shares purchasable items, gift ideas and inspirations
• Price tagged images are directly linked to purchase

7. Etsy – Vintage Retail online

8. Zulily – Baby & Mother Products

9. How to Start ?
Create a Brand Profile Upload Pins good Share and Integrate
Pictures with brief with other social
details media to drive traffic

10. Take Aways
• Great potential for retailers
• Boost your brand image by sharing cool but relevant images
• If you have a catalogue this is one opportunity to digitize it
• Inspire people and generate a viral effect
• Generate lead, find out what’s interesting for users
• Never SPAM your followers
• Share what’s interesting and drive traffic to your website
• Pin, re-pin and like other users’ images that you find relevant
• Brands that only share own content are uninteresting
• Keep in mind, social network rules apply

11. Thanks
For more contact:
Sasank - +91 9930745561