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Foursquare and Tourism,[object Object],Utilising location based social media in domestic tourism,[object Object],Kristal Ireland – Head of Digital at Welcome to Yorkshire,[object Object],@kristalsmile,[object Object]
Welcome to Yorkshire Take Over Yorkshire on Foursquare,[object Object],In September 2010 WTY became the 1st tourist board in Europe to have an official branded page on Foursquare,[object Object]
How did we do it?,[object Object],Pretty simple  - we asked nicely ,[object Object],One of my team made contact directly with Foursquare in the States and filled in their application form online ,[object Object],Within a couple of weeks our application was approved and off we went,[object Object]
How did we do it?,[object Object],Once our branded page was live the fun began,[object Object],Several of our team spent their own time loading up our profile with tips of things to do at major venues around Yorkshire,[object Object]
Popular venues ,[object Object]
Popular Venues,[object Object]
Why did we do it?,[object Object],We like to innovate!,[object Object],Its free!,[object Object],It was a great way to build our brand on social media,[object Object]
Why did we do it?,[object Object],We have over 9,500 followers on Foursquare,[object Object],We are all over Foursquare in Yorkshire so our brand message appears on users mobiles at check-in ,[object Object]
How did we amplify it?,[object Object],We trained over 1000 WTY members on social media over 3 months in 2010 ,[object Object],Alongside training on Twitter and Facebook we gave specific training to businesses on how to claim and promote their venues on Foursquare,[object Object]
How did we amplify it?,[object Object],We realised pretty early on that it wasn't about us,[object Object],Success was based on building a community around Yorkshire on Foursquare ,[object Object],Getting Yorkshire businesses to embrace the technology was key,[object Object]
How did we amplify it?,[object Object],We created a Tumblr account and got our members to send us in pictures of their window clings,[object Object]
How did we amplify it?,[object Object],We gave support to many members who wanted to give it a try ,[object Object],Foursquare in the States were great help and sent us a box of window clings,[object Object]
How did we amplify it?,[object Object],We had lots of businesses putting specials on, including:,[object Object],Free brownies after 5 check-ins,[object Object],50% of entry on Foursquare check-in,[object Object],Free coffee/tea in museum cafes,[object Object],Free attraction visitor guides,[object Object]
The Future?,[object Object],Recent research done by Beyond Agency at the Social Loco Conference this year suggested that many users have privacy concerns about location based apps,[object Object],Only 17% of social media users surveyed use social location apps,[object Object],63% of those that are doing are engaging with big brands,[object Object]
The Future?,[object Object],US based research puts Facebook Places firmly out front in the mass consumer market for check-ins ,[object Object]
The winning format?,[object Object],I think it is too soon to tell!,[object Object],Facebook needs to greatly improve its functionality and commerciality for smaller businesses using deals for it to be viable,[object Object],Location may be a flash in the pan???!!! Could only be used by niche online early adopters? ,[object Object],We need to look to the 14-20 yr old demographic for success rates ,[object Object]

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Location, location, location - Kristal

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