14. Search in Holland Holland is more than just Amsterdam It’s actually not ‘Holland’ but The Netherlands That part is called “Holland” That’s Belgium, not the same!!!
21. Facts 17 million people On 41,526 km2 (16,033 sq mi) Kingdom Democracy We speak our languages: 70% speaks English, 60% German Multicultural / Multireligion
22. And no, we didn’t win the world cup But at least we came close….
23. Online Facts 88.6% are online active (15 million people!) 1.5 million twitterers 4.2 million .nl domains 2.8 million Facebook users High broadband penetration (6 million +) 85%+ has mobile phone
48. A few online behavior facts about the Dutch 48% on a social network Average of 116 friends 29% of online Dutch blog Mobile is growing: 1.2 hours a week on a social network using mobile 2.2 hours weekly on smart phone spent e-mailing
49. Social Media Facebook is growing (+873% in 2yrs)… …but Hyves is still big… …though sees a decline of 3% in visits Linkedin fastest growing network (51%) Twitter growing with 18%
50. Youngsters! 91% of 16-25yr old uses a social network 1/3 of 8yr olds has a Hyves account… …with over 50 (!) friend connections Kids watching less tv and looking more tv online 24% of 15 -19 yr olds use YouTube to watch tv-shows
51. Take aways We do use Google a lot But there's much to be found in different areas Want to win the Dutch over? Use offers Dutch are very social minded Be on the Dutch sites Go for the youngsters Go mobile Culture matters!
54. We’ll win it next time… Did I mention Dutch can be quite arrogant sometimes? ;)
55. Search in Holland www.stateofsearch.com www.basvandenbeld.com THE END (Really!) Thank YOU twitter.com/basvandenbeld twitter.com/state_ofsearch linkedin.com/basvandenbeld