Presentation for the Futurebook conference 'Change from Within' panel discussion about how publishers can equip their workforces with the right skills for the digital age.

1. futurebook: Change from within? Suzanne Kavanagh Skillset 30.11.10

4. What does the industry look like? Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

5. What does the industry look like? Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

6. New versus old Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

7. Changing the mindset Source: Skillset (2010) Creative Media Employer Survey Proportion of employers that fund or arrange learning and development 40% Newspapers 41% Journals & periodicals 41% Books 50% Other publishing 45% Publishing 30% Photo-Imaging 44% Animation 45% Publishing 49% Interactive content 52% Archives & libraries 54% Facilities 55% Games design 58% Film 61% Other content creation 63% Television 66% Radio

8. Changing the mindset Source: Skillset (2010) Creative Media Employer Survey Methods of learning and development delivery by employers 5% Apprenticeships 12% Graduate internships 23% Work placement or work experience posts 27% In-house learning and development sessions using an external contractor 30% Internet based online learning and development 39% In-house learning and development sessions conducted by another staff member 44% Books and other printed material 54% Ad hoc support on-the-job by another staff member 57% Mentoring or coaching by another staff member 70% External course or seminar

9. Echo chamber Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

10. Working with partners Source: Skillset (2010) Creative Media Employer Survey