India's Largest Analytics Forum held in Grand Hyatt dated 12th March 2013. Arun V. Chearie, Practice Head - South East Asia spoke on topic - Evolution & the Changing dynamics of Customer Value Management.

1. Ladies & Gentlemen,
Welcome to the Customer
Management Track..
Session will begin Shortly.

2. Ladies & Gentlemen,
Welcome to the Customer
Management Track..
Session will begin Shortly.

3. Right Now! Right Now! Right Now!
Right Now! Right Now! Right Now! Right Now!
RIGHT NOW!
Right Now! Right Now! Right Now!
Right Now! Right Now! Right Now! Right Now!
Right Now! Right Now!
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4. Right Now!
Evolution & the Changing dynamics
of Customer Value Management
Arun V. Chearie
Practice Head – South East Asia

5. FIRST THING
FIRST OUR EMINENT SPEAKERS
Mr. Mayank Sahai Mr. Manoj Srivastava MR.Sudeepta Chaudhary
AVP – HEAD Usage & Revenue Director – Integrated AVP – Corporate Marketing
Technology & Governance
Tata Teleservices Idea Cellular Ltd.
MTS India
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6. WHAT ARE WE
HERE FOR TODAY SESSION AGENDA
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7. Copyright © 2013 , SAS Institute Inc. All rights reserved.

8. Right Now! Right Now! Right Now!
Right Now! Right Now! Right Now! Right Now!
right now!
Right Now! Right Now! Right Now!
Right Now! Right Now! Right Now! Right Now!
Right Now! Right Now!
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9. Identify Opportunities
Now
Identify Threats
Now
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10. Fulfill Promises
Now
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11. WHERE DO
LETS GET BACK TO THE DRAWING BOARD
WE BEGIN
Most of the Analytical things we do
on Customer Management today
aren’t “good to have any more”, but
“BARE ESSENTIALS”
The Time it takes for the consumers
to look for and switch to alternates is
absolutely NEGLIGENT
Lack of Timely Attention &
Agile Response = Lack of
Business. Period.
Business, indeed is moving at
Speed of Light.
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12. Marketing Decisions @ Speed of Light
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13. WHERE DO WE
LETS RELOOK AT THE WAY WE DO THINGS
START LOOKING
In addition to all the
investments that we have
today in understanding
our consumers and their
behaviors,
• Time has come to fuse
Internal (Organizational) &
External (Social) data
• And to infer & act
Optimally at the speed of
light through Near or Near-
Real Time Decision
Management
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14. Optimized Real-Time
Decisions
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15. Step – 0
Get All Data Together.

16. Welcome Big Guy…
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17. Organizational Data
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18. STEP MANAGE ALL KIND & SIZE OF DATA POINTS
ZERO
XS S M L XL
XXL XXXL XXXXL
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19. STEP DATA SIZE – XS, S, M, L, XL, XXL, XXXL
ZERO
Get ‘em All Together..
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20. STEP GET ‘EM ALL TOGETHER
ZERO
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21. Step – 1
Synchronize Experience

22. STEP
LETS SYNCRONIZE ALL THE ENDEAVORS
ONE
IN-PREMISE
INTERACTIONS
INBOUND
OUTBOUND
IN-PREMISE
INTERACTIONS
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23. Step – 2
Lets Act Now..

24. Time to Market is
of Great Essence
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25. Lets Go
Optimal & Real-Time
Real-
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26. Lets Do it
Right Now!
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27. As Always..
1. Business is the Driver
2. Technology is the Enabler
3. Process Alignment is
Mandatory

28. WHERE TO DEFINE AN ACTION PLAN
START
Increase
Efficiency Reduce /
Optimize
Maximize Cost
Value
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29. WHERE TO
START OUR 3X3 MATRIX IS A GOOD STARTING POINT
OUR
APPROACH
BUSINESS ASPECTS TECHNICAL ASPECTS VALUE ASPECTS
OPPORTUNITY
ASPECTS
ASPECTS
THREAT
SATISFACTION
ASPECTS
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30. Thank You!

31. MAY I NOW WELCOME
Mr. Mayank Sahai
AVP – HEAD Usage & Revenue
Tata Teleservices
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