1. Question 4
What kind of media
institution might distribute
your media product and
why?

2. Media Institutions
Baller – Kerrang, Heat, Closer
BBC worldwide – Radio times, Easy cook
Condle Nast – Vanity fair, GQ
Dennie Publishing.
Future Publishing - MAC Format, PC format
Hachetter Filipacchi – Elle, Red, Inside soap
H Baller – Bella, Take a break
Haymarker consumer media – What car
IPC media – Soaplife, Woman and Home
National Magazine – Cosmopolitan bride, zest,
good housekeep, Reveal

4. Research on IPC MEDIA.
Taken from the “About IPC” on www.ipcmedia.com
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and
42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every
month (Omniture).
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men,
mass market women and upmarket women.
As I am looking at music magazines, IPC publish NME and UNCUT. They publish over 60 magazines. This is showing
that they are very successful. They have been running since 1853, their first magazine “The Field.”
They are a very succesful media institutions but I don’t feel that it would be very interested in publishing my
product as the genre does not fit in with its style of magazines it already publishes. For example Woman and
Home does not in much way relate to I.AM a Urban hip hop music magazine. Neither does Woman Weekly.
If I chose a different style maybe older music, perhaps something like mojo? Or a genrealy radio times. I think they
would be interested. They focus on all ages all gender, not a biased genre in anything (overall.)

5. From research Bauer is a media institution that distributes
Smash Hits, Heat and Q. (Just focusing on magazines that relate
to my product.) Considering I used Q as an inspiration for my
magazine I feel that my product would be looked and it would
appeal hopefully to a media institution that publish magazines
like my own. It would challenge there usual genre as mine is
more focused specifically on urban, grime and r&b but I feel it
would fit in well and would be successful as I enjoy smash hits, q
, etc. and I created this magazine so hopefully people like me
would be interested!

6. History
Taken from Bauer website www.bauermedia.com
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing
Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as
well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s
consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group
employs some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected
around two main divisions – Magazines and Radio - widely recognised and rewarded as being
industry innovators.
Our business is built on influential media brands with millions of personal relationships with
engaged readers and listeners. Our strategy is to connect audiences with excellent content through
our broad multi-touch point brand platforms, wherever and whenever and however they want. Our
wide portfolio of influential brands gives us advantages over pure play magazine or radio
competitors.

7. These radio plays Urban Music. This fits in
well but in comparison to the magazine
there is a whole in there product list that
a magazine with that certain culture and
vibe isnt there, and minde would fit well!

8. It would offer a monthly update on things going
on in the year and certain artist that are doing
different things. Photos and posters people
would want to have and offers for my target
audience. It would have a high selling rate and it
would benefit them and I.AM

9. Q I.AM
My inspiration was from one of there types of magazines. But it
challenges it as it had a different genre. It fits the style they like but it
wouldn’t just be a repeat as it focuses on one targert audience.
Which I feel they should take a risk and try