The document outlines the philosophy and approach of MedeMerkers for using social media in startups and corporations. It discusses that social media allows anyone to be as big as they want by finding influencers and communities. It provides key actions for social media use, including monitoring conversations, creating tailored content, engaging with responses and co-creation, and having a social media policy. The overall message is that social media is a tool to understand audiences and enable communities through human and fun interactions.

1. YOUR BIG BREAK WITH
SOCIAL MEDIA
THE MEDEMERKERS PHILOSOPHY FOR START UPS

3. HOW I WILL SPEND YOUR PRECIOUS 20 MINUTES
Social Media Revolution
What MedeMerkers are all about and what we charge
corporations for
How you can steal and implement our philosophy (for free)
Key actions & practical tips

4. SOCIAL MEDIA REVOLUTION
Agricultural revolution
Industrial revolution
Information revolution

6. PHILOSOPHY
Inside out
Bottom up
Do it yourself
Sustainable

7. CORPORATE
CEO = hero
Employees = heart & soul
Organization = fulfills the
promise

8. CORPORATE ACTIONS
Analysis
Educational track
Internal reporter
Tests & evaluations
Organizational structures

9. ENOUGH WITH THE BLAH BLAH.
WHAT ABOUT ME?

10. - OW OK THEN. LET’S BRING YOU
SOME GOOD NEWS.

11. GOOD NEWS PT. 1
YOU CAN BE AS BIG AS YOU WANT TO BE

12. GOOD NEWS PT. 2
Tool for
marketresearch
competitors analysis
awareness analysis
...

13. GOOD NEWS PT. 3
THE WORLD HAS GOTTEN SMALLER

14. Find and interact with influencers
Find and tune into existing communities
PIC BY AUSNAHMEZUSTAND ON FLICKR

15. PIC: WILL LION @ FLICKR
It’s about enabling the community

16. KEY ACTIONS

17. MONITORING
WHAT’S GOING ON? VOICE & LANGUAGE OF YOUR AUDIENCE

18. CREATE CONTENT
MAKE SURE YOU BRING SOMETHING TO THE TABLE

19. CONTENT THAT ROCKS
Analyses
Learn how your audience communicate
Find out what they are interested in
Implement this -> tailor made content

20. ENGAGEMENT
RESPOND
PIC BY KYERPHOTOGRAPHY.COM

21. ENGAGEMENT
CO CREATION

22. HELPDESK 2.0
BE THERE

23. SOCIAL MEDIA POLICY
AGREEMENT
PIC BY DAVID ARMANO
ON FLICKR

24. BE HUMAN
BE SOCIAL
PIC: DAN COULTER ON FLICKR

25. HAVE FUN PIC BY LAMAZONE
ON FLICKR
:)

26. WHAT HAVE WE LEARNED?
Thanks to the Social Media Revolution you can be as big as you
wanna be!
You can use Social Media to make analyses (monitoring) and
reach your audience and influencers
Content that rocks is content that is made for your audience
Being social is being human

27. THANK YOU!
MedeMerkers.be
facebook.com/medemerkers
twitter.com/medemerkers
twitter.com/sasvangent