1. Careers in Integrated Digital Marketing

2. Online marketing campaigs almost always work best when one does a mix of SEM, SEO and SMO

3. Specific Media, a display ad network, recently published a study that concluded that in the travel category, display banner ads increased natural search results by nearly 300 percent.

4. It always helps to know how tactics are inter-related !.

5. SEM, SEO and SMO are all interrelated Source : www.fuel Interactive.com

6. Many campiagn managers tend to ignore SMO and SEO. This could be a costly oversight given how expensive SEM is turning out to be nowadays.

7. Why should you limit yourself to just one of them Why not learns the trade of the others and take your campaigns and businesses to new heights

8. Let’s step back for a moment and see why digital advertising is so hot !

12. So why is TV and outdoor still around, you may ask..

13. (1) Because of ‘reach’ : The large advertisers have no option but to resort to TV for mass campaigns Figures above are for INDIA

14. To be noted : for the ‘teen’ audiences, the ‘viewership’ for social networks is in fact MORE than even TV.

15. And (2) because Old habits die hard. Media buyers and creative folks need new skills to do campaigns on digital. And they are still learning those.

17. That’s where our programs would be useful.

20. Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]