McDonalds has been in business since 1955 and is now the largest fast food chain in the world with over 3,200 restaurants in 119 countries. While it has strong brand awareness and an efficient franchise model, its revenues have grown more slowly than competitors in recent years. Its goals include long-term sustainable growth and reinventing itself as it reaches maturity to start a new business cycle. It uses various online marketing strategies like videos, games and data collection on its website to attract, engage, retain, learn from and relate to customers.

1. McDonalds Case Study

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