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Marketing automation predictions 2013
1.
MARKETING AUTOMATION
PREDICTIONS FOR 2013
2.
CONSOLIDATION Non traditional players
will enter the market Higher marketing budgets and expectations for demand generation
3.
DYNAMIC CONTENT
Show potential customers what THEY want to see – not what WE want them to see
4.
BEHAVIORAL ANALYSIS Pioneered by
Amazon, now a standard to which marketing automation platforms will aspire to
5.
LEAD SCORING
8.0 7.5 Move towards calculations based on statistical analysis - derive more useful attributes about leads from large data sets
6.
VERSATALITY Extend marketing automation platforms
to other phases of the customer lifecycle - training, retention and loyalty programs, and to generate
7.
GET MORE FROM
OUR EXPERTS AND THEIR EXPERTISE http://www.leadformix.com/blog
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