Better life in rural communities with ICT:Status and Opportunities

http://kratinmobile.com© Copyright Kratin Innovating Mobile Applications and Platforms
Presentation for
Better Life in Rural
Communities with ICT
“Status and Opportunities”
18th May, 2011
Presented By
Satin Katiyar
satin@Kratin.co.in

Two Places Miles Apart ….

Two Places Miles Apart ….
Information Technology &
Quality of Life …

Life of Two Young men
• Name : Rohan Shirkar
• Age: 28 Yrs
• Education: Graduate
• Occupation: Service
• Quality of Life
– Health Care: Specialty
hospitals within 5 km
– Physical Comfort
• House, Electricity, Mobile, Car
Television ….
– Emotional Comfort
• Connected 24x7 via Mobile
and Internet
• Lot of Job Opportunities and
business avenues
– Info Update
• Instantaneous
• Name: Hiren Sachdeva
• Age: 28 Yrs
• Education: illiterate
• Occupation: Farming
• Quality of Life
– Health Care: Hospital within
50 km away
– Physical Comfort
• House, Cart ….
– Emotional Comfort
• Walking in Fields
• Chit chatting with peers in
chaupal
– Info Update
• At least one day

Telecom Subscribers in India
Urban
527.5
67%
Rural
259.78
33%
Subscribers (in millions)
Urban, 1
47.88
Rural, 31
.18
0
50
100
150
200
Urban Rural
Teledensity
• 60% Population of India lives in rural Area
• Information technology exclusion in rural India, is
acute, with about 70 per cent of the rural
populace facing this exclusion.
*Based on Services Performance Indicators of October - December 2010 released by TRAI

Some Challenges in Rural …
Illiteracy Language
Basic
infrastructure
Low per capita
income
Wide
geographic
spread …

Big Opportunity
Need or
Desire
Technology
(ICT) &
Content
Bridging
Digital
Gap
“ICT can accelerate development and bring the benefit
of Knowledge based economy to Rural Community ”
Desirability
FeasibilityViability

ICT For Rural Community
Telecenters
• Telephone
• Internet
• Fax, Photocopy…
Agriculture
• Resource Portal
• E-Commerce
• Kiosk for farmers
Distance Education
• Training Teachers and Students
• In Classrooms
• Beyond Classroom
Health Care
• Online Health Information &
Portals
• Telemedicine
• Phone-Enabled..
E-Government
• Back Office Automation
• Citizen Participation & e-Voting
Microfinance
• Extending Organizational Reach
• Providing a Secure Identity
• Improving Operational Efficiency
SME’s
• Resource Portals
• Assistance From Abroad
• E-Commerce
• Business Incubators
Handicraft
• Online Marketing
• Business Support Services
• Creating Artisan "Clusters"
Women Empowerment …
• Computer Training
• E-Commerce & Business
Development
• Empowerment…

ICT Solutions for Rural Community (Bottom of Pyramid)
Some Success Stories
“Catering to needs of Bottom of Pyramid”
CGNet
Swara
Grameen
Bank
Rice
Doctor
TARAhaat
English
Seekho
Simputer
E-
chaupal
iKisan
EK
Behtar
Zindagi
Digital
Mandi
ICRISAT
Godrej
Adhar

http://kratinmobile.com© Copyright Kratin Innovating Mobile Applications and Platforms 10
Any Device, Anytime, Anywhere
Mobility is @ Centre Stage

Unique business opportunities
Social
Impact
Business
Case
High client volume
Scalability
Small but growing
disposable income
Improved health conditions
More affordable education
services
Increased agricultural
yields
Increased access to
financial services
Ubiquitous access
Low cost handsets
* Based on presentation of M2M Partners

Role of IETE
Hub of Technology
Experts
“Collaborate and go above individual aspirations for a
shared dream of improving quality of life in rural areas”
“Bringing change in life by Innovating and Spreading
solutions for Rural Community ”
Innovation Hub of India
for Rural Development
• Professional society devoted to the advancement of Science
and Technology of Electronics, Telecommunication & IT
• Recognized as Scientific and Industrial Research Organization
(SIRO)
• Educational Institution of National Eminence

Your can
More than 69,000 brains

Rabindranath Tagore’s Vision
Where the mind is without fear and the head is held high.
Where knowledge is free.
Where the world has not been broken up into fragments
By narrow domestic walls.
Where words come out from the depth of truth.
Where tireless striving stretches its arms towards perfection.
Where the clear stream of reason has not lost its way
Into the dreary desert sand of dead habit.
Where the mind is led forward by Thee
Into ever-widening thought and action.
Into that heaven of freedom, my Father, let my country
awake.

August 29, 2013 15
During the first millennium AD, merchants referred
to India as the Bird of Gold, due to the glittering
dynamism of its market. Over the next few years, the
Bird of Gold is poised to take flight once again.

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Better life in rural communities with ICT:Status and Opportunities

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