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J 63 1 0
PAPER-II
Test Booklet No.
Time : 1 1/4 hours] [Maximum Marks : 100
MASS COMMUNICATION AND JOURNALISM
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
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D-0109
J-63-10 1 P.T.O.
2. MASS COMMUNICATION & JOURNALISM
Paper – II
Note : This paper contains fifty (50) objective type questions, each question carrying
two (2) marks. Attempt all the questions.
1. Currently, yellow journalism is 7. Symbols associated with strong
overshadowed by a new term emotions and possess the power to
(A) red journalism stimulate large scale mass action are
(B) black journalism known as
(C) green journalism (A) master symbols
(D) grey journalism (B) multiple symbols
(C) single symbol
2. The standard deviation of the (D) special symbols
sampling distribution of means is
called 8. A combination of document
(A) standard error analysis, observation and interviews
(B) standard variance are applied usefully in
(C) standard distance (A) survey research
(D) standard deficiency
(B) field experiment
3. Identify the single most significant (C) case study
trend in Indian Newspaper Industry. (D) content analysis
(A) Better distribution
(B) Use of interesting type faces 9. Testing the clarity of a tool or
(C) Dominance of language instrument for collecting information
newspapers is known as
(D) Changing editorial styles (A) Pilot-test
(B) Pre-test
4. The newspaper recently launched (C) Post-test
under the editorship of M.J. Akbar is (D) Summative-test
(A) The India Observer
(B) The Sunday Guardian 10. Administrative research is mainly
(C) The India Mail aimed at
(D) The India Mirror (A) dispute resolution
(B) development of institution and
5. The first Director of News of All
policy implementation
India Radio was
(A) Lionel Fielden (C) searching for useful inputs
from other sources
(B) Charles Barns
(C) G.C. Awasthy (D) launching organizations
(D) Ahmed Shah Bokhari
11. Which of the following Satyajit Ray
6. Ritual is a form of communication films had the story written by
which has a structured sequence of Rabindranath Tagore ?
(A) iconisation (B) symbolic acts (A) Charulatha (B) Sadgati
(C) mutuality (D) dissipation (C) Ganashatru (D) Agantuk
Paper-II 2 J-6310
4. 12. In the semiotic theory of 19. Which of the following is an
communication, any organising exception provided under the
system of signs is referred to as a/an Copyright Act of India ?
(A) code (B) signal (A) For academic research
(C) symbol (D) icon (B) For commercial production
(C) For profit through sales
13. Ambient light is a (D) For performance before paid
(A) natural light available to shoot audience
(B) dim-night light available to
shoot 20. Which of the following is a major
(C) back light placed behind the cause for digital divide ?
object (A) High speed networks
(D) background light (B) Biometric data storage
(C) Illiteracy
14. Photomatic means a series of (D) Computer games
(A) photographs presented with a
sound track. 21. Under the functionalist paradigm,
(B) storyboard drawings. the news function is denoted as
(C) visuals in a video format. (A) correlation
(D) drawings replaced by a series (B) mobilisation
of still photographs. (C) propaganda
(D) surveillance
15. The concept of monochromic
behaviour is related to 22. Fulcrum is the optic centre for
(A) advertising designing a newspaper’s
(B) public relations (A) front page
(C) television (B) editorial page
(D) internet (C) sports page
(D) inside pages
16. The Gestalt theory in advertising
signifies 23. The offset printing plate is made of
(A) straight forwardness (A) Aluminium (B) Copper
(B) totality (C) Rubber (D) Steel
(C) openness
(D) compactness 24. Which of the following is from the
critical school of thought ?
17. Presentation of a POP advertisement (A) Diffusion of innovations
is known as (B) Cultivation analysis
(A) layout (C) Cultural imperialism
(B) dummy (D) Uses and gratifications
(C) thumbnail
(D) display stand 25. Who among the following theorists
was the first to identify women as
18. PR-mix is a blend of primary agents of social change ?
(A) population mix (A) David McLellend
(B) promotion mix (B) Everett Rogers
(C) propaganda mix (C) Everett Hagen
(D) external media mix (D) Talcot Parsons
Paper-II 4 J-6310
6. 26. ‘Multiplicity in one world’ is the 29. Assertion (A) : The new world
concept advocated by information and
communication order has
(A) Jan Servaes remained a mirage.
(B) Bella Mody Reason (R) : The world is
unipolar and the United States
(C) J.L. Woods
presides over the world order of
(D) Diaz-Bordenave media and communication
imperialism.
(A) Both (A) and (R) are true.
27. Assertion (A) : The convergence (B) Both (A) and (R) are true, but
model of communication (R) is not the correct
removed biases of non-linear explanation.
models of communication.
(C) (A) is true, but (R) is false.
Reason (R) : Because the (D) (A) is false, but (R) is true.
convergence model was
derived from the basic concepts 30. Assertion (A) : SITE was a hardware
of information theory, success, a software failure.
cybernetics and general
systems theory. Reason (R) : Because the contents
were produced without the
(A) Both (A) and (R) are true. inputs from social scientists.
(B) Both (A) and (R) are true, but (A) Both (A) and (R) are true.
(R) is not the correct (B) Both (A) and (R) are true, but
explanation. (R) is not the correct
explanation.
(C) (A) is true, but (R) is false.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true. (D) (A) is false, but (R) is true.
31. Assertion (A) : The profession of
28. Assertion (A) : Indian journalism is Public Relations in India has
fast moving towards not made much head-way
tabloidisation like its western despite best efforts by a good
counterparts. number of dedicated
professionals.
Reason (R) : Because there is no
law of privacy in India to Reason (R) : Lack of industrial
prevent its invasion. and corporate interest in media
relations is mainly responsible
(A) Both (A) and (R) are true. for the dismal situation.
(B) Both (A) and (R) are true, but (A) Both (A) and (R) are true.
(R) is not the correct (B) Both (A) and (R) are true, but
explanation. (R) is not the correct
explanation.
(C) (A) is true, but (R) is false.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true. (D) (A) is false, but (R) is true.
Paper-II 6 J-6310
8. 32. Assertion (A) : Subliminal advertising 35. Match the following books and
is rampant in Indian media and authors.
is unchecked. (a) Development of (i) Daniel Belt
Reason (R) : The self-regulatory Underdevelopment
mechanism in the form of code (b) Communication (ii) Manuel
Networks Castells
of ethics has proved ineffective. (c) Post-Industrial (iii) E.M.Rogers
(A) Both (A) and (R) are true. Society and
(B) Both (A) and (R) are true, but D.L. Kincaid
(R) is not the correct (d) The Rise of the (iv) Andre
explanation. Network Society Gunder
Frank
(C) (A) is true, but (R) is false. Code :
(D) (A) is false, but (R) is true. (a) (b) (c) (d)
(A) (ii) (i) (iv) (iii)
33. Assertion (A) : India churns out a (B) (iii) (iv) (ii) (i)
large number of commercial (C) (iv) (iii) (i) (ii)
films from its dream factories (D) (i) (ii) (iii) (iv)
with very little focus on 36. Match the following :
creative innovation. List – I List – II
Reason (R) : The Indian film (Launch of
(Year)
industry is managed by Station/Programme)
unskilled and untrained (a) Vividh Bharathi (i) 1984
(b) First Local Radio (ii) 1977
manpower and driven by the Station
aspirations of black money (c) First FM Station (iii) 1969
holders. (d) Yuvavani Programme (iv) 1957
(A) Both (A) and (R) are true. Code :
(B) Both (A) and (R) are true, but (a) (b) (c) (d)
(R) is not the correct (A) (i) (ii) (iv) (iii)
explanation. (B) (ii) (iv) (iii) (iv)
(C) (iv) (i) (ii) (iii)
(C) (A) is true, but (R) is false. (D) (iii) (iv) (i) (ii)
(D) (A) is false, but (R) is true.
37. Match the following :
List – I List – II
34. Assertion (A) : Post-modernist (Model) (Proponent)
trends are blatantly visible in (a) Hierarchy of (i) George
the content and design of effects Gerbner
Indian newspapers. (b) Audience-centred (ii) Janice
Reason (R) : Because of impact social marketing Radway
and competition from the (c) Mean World (iii) Rice and
Index Atkin
medium of television.
(d) Feminist reception (iv) Brenda
(A) Both (A) and (R) are true. studies Dervin
(B) Both (A) and (R) are true, but Code :
(R) is not the correct (a) (b) (c) (d)
explanation. (A) (iii) (iv) (i) (ii)
(C) (A) is true, but (R) is false. (B) (iv) (i) (ii) (iii)
(C) (i) (ii) (iii) (iv)
(D) (A) is false, but (R) is true. (D) (ii) (iii) (iv) (i)
Paper-II 8 J-6310
10. 38. Match the following : 40. Match the following statistical test to
List – I List – II their application :
List – I List – II
(Author) (Concept)
(a) T test (i) Prediction
(a) M.K. Gandhi (i) Ideological (b) X2 test (ii) Comparison of
constraints of means of two
development groups
(b) L.R. Beltran (ii) Safety first (c) Correlation (iii) Observed Vs.
principle expected
(c) J. Scott (iii) Idea of justice frequencies
(d) Multiple (iv) Covariance
(d) Amartya Sen (iv) Trusteeship of
regression
society
Code :
Code :
(a) (b) (c) (d)
(a) (b) (c) (d) (A) (iii) (ii) (i) (iv)
(A) (i) (ii) (iv) (iii) (B) (ii) (iii) (iv) (i)
(B) (ii) (i) (iv) (iii) (C) (i) (iv) (iii) (ii)
(C) (iv) (i) (ii) (iii) (D) (iv) (i) (ii) (iii)
(D) (iii) (iv) (i) (ii) 41. Find out the correct sequence of
Union Ministers of Information and
Broadcasting.
39. Match the following : (A) Sardar Patel – B.V. Keskar –
List – I List – II Indira Gandhi – R.R. Diwakar.
(Concept) (Perspective) (B) Sardar Patel – B.V. Keskar –
R.R. Diwakar – Indira Gandhi.
(a) Media (i) Alternative
(C) Indira Gandhi – Sardar Patel –
Imperialism
R.R. Diwakar – B.V. Keskar.
(b) New World (ii) Neo-Marxist (D) B.V. Keskar – R.R. Diwakar –
Information Sardar Patel – Indira Gandhi.
Order
42. Sequence in historical changes in
(c) Modernization (iii) International perspectives on media influence.
through structuralist
(A) Negotiated influence – limited
Communication
effects – all powerful – long
(d) Participatory (iv) Structural term effects.
Communication Functionalist (B) All powerful – limited
Code : effects – long term effects –
negotiated influence.
(a) (b) (c) (d)
(C) Limited effects – all powerful
(A) (i) (iv) (iii) (ii) – negotiated influence – long
(B) (iv) (i) (ii) (iii) term effects.
(C) (ii) (iii) (iv) (i) (D) All powerful – long term
effects – negotiated influence –
(D) (iii) (ii) (i) (iv) limited effects.
Paper-II 10 J-6310
12. 43. Westerstahl conceptualised scheme Read the passage below, and answer
to achieve objectivity in reporting. the questions (46 to 50) that follow
Which is the correct scheme ? based on your understanding of the
(A) Truth – relevance – passage :
non-partisanship – neutrality. The prominent example of the
(B) Truth – cognition – balance – difference between surveys and
neutrality. experiments is research into the
(C) Truth – relevance – balance – cultivation effects of television.
emotion. Through survey evidence, this
research has found correlational
(D) Truth – cognition – balance –
links between the amount of viewing
sensation.
that is claimed by respondents and
certain patterns in their social
44. Identify the correct sequence of beliefs, perceptions and levels of
launching the satellites from the anxiety (Gerbner etal. 1977, 1979,
following :
1986). Such global measures of
(A) INTELSAT – INSAT 1A – television viewing may lack the
INTERSPUTNIK – EARLY necessary sensitivity to the
BIRD. significant variations in the message
(B) EARLY BIRD – INTELSAT – content of television.
INTERSPUTNIK – INSAT 1A. More detailed measures of
(C) INSAT 1A – EARLY viewing habits, using diaries, have
BIRD – INTERSPUTNIK – indicated that certain social
INTELSAT. perceptions may be sensitive to
(D) INTERSPUTNIK – INSAT 1A influences from particular types of
EARLY BIRD – INTELSAT programmes but not from others. An
analysis of British viewers found no
link between their perception of
45. Identify the correct chronological
personal victimization in their local
order of the news agencies.
neighbourhood and any aspect of
(A) Havas – Reuters – Associated their television viewing, while a
Press – United Press corresponding analysis of viewers in
International.
Los Angeles found the same
(B) Reuters – United Press perception to be associated with their
International – Havas – reported viewing of US-produced
Associated Press.
crime drama shows. This suggests,
(C) Associated Press – Havas – among other things, that if the
Reuters – United Press information of certain programmes is
International. seen by viewers to have a direct
(D) United Press International – relevance to their immediate social
Reuters – Associated Press – context, it may affect their particular
Havas. perceptions of that context.
Paper-II 12 J-6310
14. In comparison, the application of 47. Detailed measures of viewing habits,
experimental methodology to using diaries, revealed
cultivation research has made it
possible to explore such links in (A) no link between personal
greater detail. Just as certain general victimization and their TV
features of a television series, such viewing.
as its cultural setting, may render its (B) no link between their local
content especially pertinent to how neighbourhood and TV
some viewers form judgements viewing.
about certain aspects of their own or
other societies, such effects may also (C) US-produced crime dramas
be influenced, at a more detailed had influence.
level, by how, for instance, conflicts (D) information in shows relevant
are resolved in the series. to their context affects
Experiments have shown that the viewer’s perceptions.
same television drama can have
different effects upon viewers’
perceptions of crime and their 48. Survey research is inadequate to
associated anxiety reactions if the study cultivation because
ending manipulated, so that, in the (A) it allows general exploration
version shown to one group, (B) it is based on self reporting
criminals are brought to justice,
while in another version they are not. (C) it is a specific measure of TV
Further, the reality programmes that viewing
depict crime on television can have a (D) it is sensitive to variations in
more powerful impact on viewers’ message
perceptions of crime than fictional
depictions. While surveys may also 49. Experiments have shown that
reveal such differential degrees of
association between social (A) TV drama can have different
perceptions and the exposure to effects on viewers’ perceptions
particular types of television content, of crime.
they are less appropriate for (B) different effects on viewers’
establishing whether viewers were anxiety.
especially attentive to certain
messages within programmes. If, (C) different effects on audiences
instead, an experimental are seen if ending is
methodology is chosen, programmes manipulated for each group.
can be edited to include or exclude (D) fiction has a powerful impact
specific ingredients, so that on audience.
differential audience reactions may
be systematically measured in post-
viewing tests. 50. Experimental method should be
preferred in studying cultivation
46. The survey result in Gerbner’s study because
revealed a correlation between
(A) amount of expected viewing (A) impact of crime can be
and sensitivity. understood better.
(B) amount of viewing and (B) programmes can be edited to
variations in television content. include or exclude specific
(C) amount of viewing claimed ingredients.
and patterns of social beliefs.
(D) amount of viewing claimed (C) post-viewing tests can be done.
and patterns of television (D) viewers’ attention can be
viewing. measured.
Paper-II 14 J-6310