1. A
REPORT
ON
NEW PREFERABLE PRODUCT IN
2011 &2012
PRESENTED BY:-SATYABRATA PRADHAN
KRUPAJAL BUSINESS SCHOOL
REGD.NO:-11KB009
EGD.NO:-11KB009
BATCH.NO:-2011-13

2. Panasonic 50-inch 3D 1080p Plasma TV
� Industry-Consumer electronics
Semiconductors
� Founded-Osaka, Japan
� Headquarters-Kadoma, Osaka, Japan

3. � Our primary focus category is flat panel
televisions in which we have introduced Viera
LCD/LED and 3D TVs keeping in mind the
technology requirements of the consumers.
� Our R&D team continuously keeps introducing
new innovations in products to strengthen the
existing line up and cater to consumer demands.
� In the coming years, while Viera TVs the main
product categories which will drive the business
growth and the company foresees foray in
healthcare segment.
� The company will continue to focus on product
differentiation for consumers, developing India-
specific products which cater to domestic needs.

4. Samsung Water-Powered Battery
� Industry-Conglomerate
� Founded-1938
� Founder(s)-Lee Byung-chull
� Headquarters-Samsung
Town, Seoul, South Korea

5. � Samsung is known for its innovative products
and to add to the best samsung cell phone
accessories it has released a new battery which
can be charged using Water.
Electro-Mechanics strategy to
� Samsung uses Electro-Mechanics strategy
charge up the batteries.
Micro
� This battery usesMicro fuel cell and a
hydrogen generator which runs with the
help of H2O.
H2O.
� There is no doubt that this is going to be a hit one
among all other samsung cell phone accessories.

6. DELL
� Industry-Computer hardware,
� Computer software,- Computer systems, IT
consulting, IT services
� Founder(s)-Michael Dell
� Headquarters-1 Dell Way, Round Rock,
Texas, United States.

7. Dell Inspiron e1705
� Old brands survive due to emotional bond with
the consumer
� For slow moving brands either revive it with
marketing money or kill it
� Growing interest in old brands because brand
names carry value that is getting more expensive
and risky to create
� When re-promoting old brands, do not ignore
younger consumers

8. SAMSUNG
� Industry-Conglomerate
� Founded-1938
� Founder(s)-Lee Byung-chull
� Headquarters-Samsung Town, Seoul, South
Korea

9. classic Samsung E700
� At Samsung, we see every challenge as an opportunity
and believe we are perfectly positioned as one of the
world’s recognized leaders in the digital technology
industry.
� Our commitment to being the world’s best has won us
the No.1 global market share for 13 of our products,
including semiconductors, TFT-LCDs, monitors and
CDMA mobile phones.

10. THANK YOU