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Pen pc
Look closely and guess what they could be...
• “Pen-style Personal Networking
Gadget Package”

• Connected With A Wireless
Technology.

• Whole Set Is Connected To Internet
Through Cellular Phone Function.

• This gadget Is A Minimalistic Pen
Which Enables Ubiquitous
Computing.


                                       Are they pens with cameras?
• This 'pen sort of instrument' produces both the
  monitor as well as the keyboard on any flat
  surfaces from where you can carry out functions
  you would normally do
  on your desktop
  computer.
Block diagram of P-ISM is shown below
CPU PEN
• The functionality of
  the CPU is done by
  one of the pen.
• It is also known as
  computing engine.
• Dual Core processor
  is used.
• Works with windows
  operating system.
COMMUNICATION PEN
• Wireless Bluetooth
  Technology.
• Connected to internet
  through cellular phone
  function.
• Uses Wi-Fi technology.
• Exchange information
  with wireless connection.
LED PROJECTOR
• Monitor is LED
  Projector.
• Size is A4.
• Resolution capacity is
  1024*768 approx.
• It gives more clarity
  and good picture.
VIRTUAL KEYBOARD
• Virtual Laser
  Keyboard is a new
  gadget.
• It emits laser on desk.
• Uses laser beam to
  generate full-size
  perfect keyboard.
DIGITAL CAMERA
• It is useful in video
  recording, video
  conferencing simply as a
  webcam.
• Connected with other
  devices.
• Portable
• 360 degree visual
  communication device.
BATTERY
• It is the most important part in portable type
  of computers.
• Usually batteries are small in size and work
  for a long time.
• It comes with a battery life of 6+ (i.e. 6days).
• For normal use it can be used for 2 weeks.
Pen pc
Pen pc
Product



PEN-PC


Rechargeable lithium -ion battery

Capable of storing terabytes of
data-

Use lasers and infrared technology


E finger printing
USP
                                 USP




                     Virtual
                                         Easily     Consume less
•Easily slip in   keyboard and
                                       accessible    electricity
a pocket            monitor
Price


• 1      Pricing objective - market skimming


• 2      Deterring Demand - Surveys


• 3      Estimating Costs - Target Costing


• 4      Selecting a Pricing Method - Target Return Pricing

•        Promotional pricing - Warranties and services
     5
    c    Contracts, Cash rebates,
Place




                                E-Commerce
 Direct    Exclusive retail
                                 Marketing
channel-        store
                                  Practices
1   •Advertising - print, TVC




2   • Events and Experiences




3   • Personal Selling




4   • 2 year warranty, at 0% finance
      availability
for more information log on to
www.penpc.com
STP
                STP




Segmentation
    • Niche Marketing


Positioning
    • The computer of the
      future
Target Audience




• Working Executives


• Slaves To Technology


• Students


• People who are looking for
  something extraordinary
MERITS
•   Portable
•   Feasible
•   Ubiquitous computing is done.
•   Wi-Fi technology
Demerits
• Currently Unclear
• Cost
• Battery
• Keyboard Concept Is
  Not New
• Positioning is main
CONCLUSION


• The communication devices are becoming
  smaller and compact. This is only an example
  for the start of this new technology. We can
  expect more such developments in the future.
Pen pc
Pen pc

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Pen pc

  • 2. Look closely and guess what they could be... • “Pen-style Personal Networking Gadget Package” • Connected With A Wireless Technology. • Whole Set Is Connected To Internet Through Cellular Phone Function. • This gadget Is A Minimalistic Pen Which Enables Ubiquitous Computing. Are they pens with cameras?
  • 3. • This 'pen sort of instrument' produces both the monitor as well as the keyboard on any flat surfaces from where you can carry out functions you would normally do on your desktop computer.
  • 4. Block diagram of P-ISM is shown below
  • 5. CPU PEN • The functionality of the CPU is done by one of the pen. • It is also known as computing engine. • Dual Core processor is used. • Works with windows operating system.
  • 6. COMMUNICATION PEN • Wireless Bluetooth Technology. • Connected to internet through cellular phone function. • Uses Wi-Fi technology. • Exchange information with wireless connection.
  • 7. LED PROJECTOR • Monitor is LED Projector. • Size is A4. • Resolution capacity is 1024*768 approx. • It gives more clarity and good picture.
  • 8. VIRTUAL KEYBOARD • Virtual Laser Keyboard is a new gadget. • It emits laser on desk. • Uses laser beam to generate full-size perfect keyboard.
  • 9. DIGITAL CAMERA • It is useful in video recording, video conferencing simply as a webcam. • Connected with other devices. • Portable • 360 degree visual communication device.
  • 10. BATTERY • It is the most important part in portable type of computers. • Usually batteries are small in size and work for a long time. • It comes with a battery life of 6+ (i.e. 6days). • For normal use it can be used for 2 weeks.
  • 13. Product PEN-PC Rechargeable lithium -ion battery Capable of storing terabytes of data- Use lasers and infrared technology E finger printing
  • 14. USP USP Virtual Easily Consume less •Easily slip in keyboard and accessible electricity a pocket monitor
  • 15. Price • 1 Pricing objective - market skimming • 2 Deterring Demand - Surveys • 3 Estimating Costs - Target Costing • 4 Selecting a Pricing Method - Target Return Pricing • Promotional pricing - Warranties and services 5 c Contracts, Cash rebates,
  • 16. Place E-Commerce Direct Exclusive retail Marketing channel- store Practices
  • 17. 1 •Advertising - print, TVC 2 • Events and Experiences 3 • Personal Selling 4 • 2 year warranty, at 0% finance availability
  • 18. for more information log on to www.penpc.com
  • 19. STP STP Segmentation • Niche Marketing Positioning • The computer of the future
  • 20. Target Audience • Working Executives • Slaves To Technology • Students • People who are looking for something extraordinary
  • 21. MERITS • Portable • Feasible • Ubiquitous computing is done. • Wi-Fi technology
  • 22. Demerits • Currently Unclear • Cost • Battery • Keyboard Concept Is Not New • Positioning is main
  • 23. CONCLUSION • The communication devices are becoming smaller and compact. This is only an example for the start of this new technology. We can expect more such developments in the future.