The notion of soft power I wanted to address in this presentation can be quoted from Laotze; The best of man is like water, Which benefits all things, and does not contend with them, which flows in places that others disdain, where it is in harmony with the Way.

1. China’s Soft Power HanseokRyu

2. Two extreme cities I’ve been living in recent two years…

5. Hard Power v.s. Soft Power

6. Soft Power Hard Power Explicit / Direct Implicit / Indirect Force Charm Make Let Top-down Bottom-up Linear / Hierarchy Non-linear / Network

7. 60th Anniversary People’s Rep. of CHINA

8. Crouching tiger slowly begins wielding its influence over the world…

18. “We can achieve in one week what they(the U.K.) can achieve in one month. That's the reason our performers give such brilliant performances. I think other than North Korea, no other country anywhere in the world can achieve this.” Yimou Zhang

19. Cultural Difference Put into abstract icons by Liu Yang

20. Party The Boss Me The Way of Life

21. Uniformity Over Individuality

22. Communist Control + Cultural Background Hard Power Explicit / Direct The Boss Force Make Top-down The Way of Life Linear / Hierarchy

23. Meanwhile in the U.S it is… Individuality Over Uniformity

27. We are … Microsoftized Starbucktifized Googlized

30. Democratic Freedom + Cultural Background Soft Power Implicit / Indirect The Boss Charm Let Bottom-up The Way of Life Non-linear / Network

31. Two extreme things I saw and heard in China last year.

32. Case #1 Ethnic clashes in Urmuqi last July

42. Case #2 Lu Guang's "Pollution in China" project

47. 國進民退 State rises while people fall back

48. In Status Quo, You’re anonymous You’re a number

49. However, history says Chinese culture is… fundamentally soft (Even softer than the U.S. gov’t)

50. Soft Power Hard Power

51. The best of man is like water, Which benefits all things, and does not contend with them, Which flows in places that others disdain, Where it is in harmony with the Way. - Laotse

52. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend. - BRUCE LEE

53. Thanks!