1. Saul Colt – Mr. Evangelist Word of Mouth SuperGenius Conference December 16th, 2009 Clever Presentation Title! How to Create Offline Word of Mouth, worthy of a Super Genius!

2. My name is……

3. My name is……

4. My name is……

5. Watch me Evangelize!

6. A Little about me!

7. … .also

8. … and sometimes

10. So why am I here today?

11. To explain “ How to Create Offline Word of Mouth…worthy of a SuperGenius! ”

12. A simple search for the definition of Word of Mouth in Wikipedia will tell you that….

13. “ Word of Mouth” was the second album by Jaco Pastorius, released in 1981 while the bassist was a member of of the band Weather Report

14. … and while that is true I prefer to explain it as doing something so fascinatingly interesting that people have no other choice but to tell their friends about a cool experience they had.

15. [This is a good place for an apology]

16. If real world WOM is about creating experiences.

25. Be Interesting Yourself!

26. Be Interesting Yourself!

27. Be Interesting Yourself!

28. So in Closing…

30. Three other things to remember… ”The absolute best things about WOM campaigns are that if they fail it usually means no one knows about them.” -Andy Sernovitz, CEO of Gaspedal

31. Three other things to remember… If you want to give something away for free…give something away for free. Never make your customers work because they aint gonna. -Bill Veeck, Baseball Hustler

32. … .and now finally, if you remember nothing else from this talk I hope it is that….

33. Girls find me irresistible!

34. Any Questions? Contact me! @saulcolt Cell - 416-219-3259 saulcolt saulcolt [email_address]