Defog-It Car Windshield Defogger Spray

1. DEFOG-IT TM
More Vision. Less Accidents.

2. In winters, a common problem
frustrates every car driver. Fogging
that occurs on a vehicle's windshield
reduces visibility significantly.
Traditional defogging techniques
demand repeated attention of the
driver that distracts him from the road.
DEFOG-IT is a nano-particles based
liquid spray that prevents fogging on
car windshield for up to 5 days. It
ensures amazingly improved visibility,
easy application, instant and long
lasting effect that makes driving
experience safer and more enjoyable.
DEFOG-IT
is not just a product. It is a
determined effort to prevent road accidents
that happen because of foggy windshields
in winter and rainy seasons. These accidents
increase in winters by at least 50 percent.
The goal of DEFOG-IT
is to pause this
increase in the number of accidents.

3. The Technology.
The powerful formulation of DEFOG-IT spreads the tiny
droplets of water that create haziness on the windshield into a
clear and transparent film, preventing scattering of light rays
& enhancing the visibility substantially.

4. Who is our customer?
DEFOG-IT is designed to cater the needs of techie and
sporty car enthusiasts of metropolitans. They are admirers
of distinctive and stylish looks and habitual to perfection.
Who is the maker?
The founders of DEFOG-IT
envisioned to bring this innovative
product to life by the hands of villagers in Haryana to help build
a strong rural community spirit and provide employment on the
lines of Khadi Gram Udyog.

5. Design Challenges

6. DEFOG-IT is an entirely new concept in
defogging techniques. Its package needed
a very distinctive shape to build curiosity
and interest among our target customers. 1.

7. Conventional boxes are designed
on Orthogonal Cartesian
Coordinate System.
DEFOG-IT is given a distinctive
and eye-catching shape by
designing it on Non-Orthogonal
Skew Coordinate System.
φ x
y z

8. DEFOG-IT 2.
People are often suspicious about products claiming
magical effects because most of such products turn
out to be sham. needed a mechanism to
demonstrate its efficacy to each and every customer.

9. Instead of just telling our
customers that DEFOG-IT
works,
we decided to show them that it
does work. The 'Magic Mirror'
installed on each box provides a
very easy and convincing demo
leading to a confidence in the
product even before the purchase.

10. DEFOG-IT was to be packed by a few villagers of Haryana in
a Khadi Gram Udyog Unit. We needed a mechanism to get the
boxes pasted neatly by them. Also, any complex packaging
process was to be avoided. 3.

11. Traditionally, glue is used as the
pasting material for boxes which
tends to be sloppy. DEFOG-IT
employs an easy-to-use ‘double
tape’ that has adhesive on both
sides. It gives box the desired
strength and a clean finish.
Glue tends to be sloppy
Double Tape gives clean finish

12. 1
2
3
2
1
1
1
4
6
5 7
पीछे की ओर लगाएं
Easy to understand guides are
printed on the inside of the box
for the workers to build error
free boxes every time.
They are instructed to apply
double-tape on all the dotted
lines and then follow the
numbers to peel the protection
paper and close the flaps of box,
one at a time.
These kind of simple guides are
present throughout the
production pipeline.
1, 2, 3...

13. If we have prevented even a single road accident,
If we have saved even one life,
We have done our job.
DEFOG-IT TM