what is Corporate Public Relations and how corporate company communicate with Clients for making strong relations.

1. Arundathi Belur and Saurav kishore

2. Understanding the term
Corporate-A corporation is a Joint collectively common company or a group.
PR-The professional creation and maintenance of a favorable public image of a
organization, brand, person by a dedicated organization.
Public relations is about reputation - the result of what you do, what you say and keeping track of
what others say about you.

3. A corporate company

4. Corporate public relations
Corporate public relation is a factor for every company to implement public relations
practise within established organisation through effective internal corporate
communication, experience and the expertise to protect and promote corporate
reputation and corporate image of an organisation across a wide range of sectors.

5. The hierarchy
• The managers the firm, the Director or VP will meet with high-level clients, and create communication strategies. They
also are actively looking for new clients while (along with Account Supervisors) maintaining the satisfaction of current
customers. They also may train and mentor younger staff members.
Director/Vice
President:
Media
Relations
Manager:
Corporate
Supervisor: (7
-10 years)
Corporate
Executive: (37 years)
Corporate
Coordinator: (
1-2 years)
• The Media Relations Manager's job is to convince reporters to write a story about the client. This
professional makes phone calls and pitches to journalists
• The supervisor oversees PR accounts and usually manages the account executives and
coordinators. Account Supervisors are the strategizes of the account, they oversea and direct the
PR vision for the client.
• The account executive works directly with their assigned clients. They write press releases, plan
events and write speeches. They also look for opportunities for the client to receive media
coverage. Account Executives are the do-ers.
• This is the most entry level PR role you'll find. This professional is preforming basic projects such
as documenting press placements, assisting in media target research, maintaining contact
lists, and managing social media accounts.

6. Functions of Corporate PR
Managerial
functions
Operative
Functions
Advisory
functions
• Planning
• Organizing
• Directing
• Controlling
• coordinating
• Motivating
• Policy
• Publicity
• Product publicity
• Relations with
government
• Community relations
• Stake holder
relations
• To the top
management
• To Departmental
heads
• Research and
evaluation

7. Functions of a corporate PR team
•
•
•
•
•
•
•
Managing the firm’s standing and reputation
Media relations
Relationship with non-governmental bodies and opinion leaders
Internal corporate communication
Managing critical situations
The B2B communication
Corporate programmes relating to social responsibility (CSR)

8. Building the Perception
Public Image Strategy
Public relations strategists will work with top executives in the organization to craft an overview of how
the company wants to be perceived, and how it is going to project a positive image.
Media Relations
Talking with the media is a core function of public relations departments. Public relations professionals
field questions from reporters, arrange for interviews with key individuals in the organization and write
press releases to make the media aware of company events or achievements.
Social Media
One emerging function of public relations is to maximize an organization’s positive use of social media to
build its image.
Handling Emergencies
Sometimes a company or organization is struck by a disastrous event that ruins its public image. This
might be an oil company that has to deal with a high profile spill, or a food company that has a
contamination event. Public relations professionals decide how the organization will repair the damage to
its image, communicate how it is dealing with the problem and regain control of its message.

9. Elements of Corporate PR
Corporate citizenship
Corporate communication
Corporate ethics

10. Corporate citizenship
The legal status of a corporation in the jurisdiction in which it was incorporated.
A company's role in, or responsibilities towards society It is also called as Corporate
social responsibility . CSR is a process with the aim to embrace responsibility for the
company's actions and encourage a positive impact through its activities on the
environment, consumers, employees, communities, stakeholders and all other members
of the public sphere who may also be considered as stakeholders.

11. Corporate communication
Corporate communication is a management function or department, like marketing, finance, or
operations, dedicated to the dissemination of information to key constituencies, the execution of
corporate strategy and the development of messages for a variety of purposes for inside and
outside the organisation.
The department usually oversees communication strategy, media relations, crisis
communications, internal communications, reputation management, corporate
responsibility, investor relations, government affairs and sometimes marketing communication.
The person running the department is the chief communications officer of the firm.

12. Social corporate communication

13. Corporate ethics
corporate ethics is a form of applied ethics or professional ethics that examines ethical principles
and moral or ethical problems that arise in a business environment. It applies to all aspects of
corporate conduct and is relevant to the conduct of individuals and entire organization.
Business ethics are implemented in order to ensure that a certain required level of trust and
transparency exists between consumers and various forms of market participants with businesses
and corporate governance.

14. Conclusion
Every corporate company in the world has its own PR within its organisation
to stabilize, monitor, maintain, communicate and create a corporate image
for itself.
Corporate PR is a set of skilled officials who battle day in day out to protect
the company's corporate reputation.
Corporate Communication takes place within the internal space of an
organisation between the employers and employees.
A corporate PR official abides to all the ethics and understands his/her role
in making their company serve the right social cause by uplifting the
company’s perception in the eyes of world.

15. THANK YOU