18. PRICE OBJECTIVE & STRATEGY OBJECTIVE To get a sizeable market share . Higher sales volume will lead to Lower the unit cost and higher long run profits POLICY MARKET PENETRATION PRICE FOR THE REQULAR PRODUCT LINE . A low price at launch and sustain the same price to increases sales and market share Indian market is highly price sensitive and low product pricing stimulates the product growth .Product and distribution costs fall with the accumulated production experience .Product of the nature that it will gain mass appeal quickly. COMPETITION PRICE FOR THE CATAGORY SPECIAL PRODUCT LINE . A price in comparison with competitors. Consumers are less sensitive to the product price, the more they value unique attributes that differentiated from the competitors products i.e. unique value proposition BUNDLING AND QUANTITY DISC A lower price for Bundled product of different category
22. Vehicles of communication 1.Print media – Mainline dalies ( regional & english), select magazines 2.Outdoor – Strategic premium location & mass location for value 3 Point of purchase such as posters , boards , etc 4. TV inserts 5.Theather Ads 6.Radio 7. Internet
35. Distribution of the health booklet in co-ordination with Unicef and WHO which contains information about food requirements for the growing children's along with the nutritional and vitamin and Calories etc value .
36. Press release and press conferences for the events, shows and community activities done by company
40. C&F AGENT C& F agent' will hold consignment stock (i.e. will store the stock, but the title will remain with the company.)‘C&F agent' will have the infrastrure for stocking of the goods and delivery of the goods
41. Duplication of the Infrastructure, capital involved is removed (wholesellers) ,thereby reduction in supply chain cost which can be passed on to final consumer.
42.
43. All the pan India , multilocation/multi store Big retailers are supplied directly from the company reducing intermidiry C&F however small supplies can be made from the local C&F
55. M.S. Dhoni reflects what the youth of today are all about. They are making choices, exploring unchartered territories, challenging conventions and winning.
56. His confident can-do attitude and responsible-yet-fun image , Passion, Style , trustworthiness , and enjoy every moment of life make him one of India’s most loved icons.
58. Adapts to new situations very fast, has demonstrated innovative thinking and more importantly has shown how the relentless pursuit of excellence can make a person from a small town to a champion