1. Outbreak of the electro-optical channel positioning on indoor
lighting and usher in
Over 60% 2012 annual reports of listed companies LED Dim when high-power LED lighting
to the main business of the electro-optical had produced a report on investors relatively
satisfactory answers.
Financial reports show that optical on the 2012 income reached 857 million Yuan, up
11.15%; net profit of 128 million Yuan, an increase of 3.08%, if you count the termination
options speed up the calculation cost of 26.5094 million Yuan, real growth in net profit to
24.35%.
"The economy at home and abroad last year and LED the market environment has
undergone major changes, the company's earnings growth has been some impact, lower
than expected. But starting from the second half of last year, benefiting from the lighting
demonstration project in Guangdong Province, the company checked a lot of big orders.
"Photoelectric Li Xuliang, Chairman, said on 2013 LED lighting market will come to a
breakthrough period, companies in a variety of ways, good products and brands, to deal with
the outbreak of the lighting market.
Penetration rate of LED lighting upgrade slow is not mass into the millions, in addition to the
price of reason, there is another important factor is the LED lighting business are numerous.
Brand complexity that many small enterprise product quality cannot be guaranteed, let
consumers ' lack of confidence of LED lighting products, no choice.
"This year's development focus is to channel and brand-building, occupied with cost-effective
products to the channel, enhance brand reputation. "Li Xuliang said.
Increased investment in indoor lighting
According to the LED industry Institute statistics show 2012 size of LED applications in
mainland China reached 159 billion yuan, an increase of 37%. Among them, LED indoor
lighting production value of 33.5 billion yuan, an increase of 80%. 2013 LED interior lighting
output remained in mainland China is expected to maintain its high growth trend, is expected
to hit 55.7 billion yuan, an increase of 66%.
Photovoltaic industry based on "Street expert" known for its outdoor lighting revenue
accounted for 50% of the company's revenue or more. 2012 as the Central and local
governments to support promotion of wholesale lighting policy roll out, regular series of
photoelectric multiple lighting on big words. Outdoor lighting accounted for more than 50%.
"The LED lighting industry will come to the outbreak this year, especially in commercial
lighting indoor lighting. "Some experts believe that with the advances in technology,
performance upgrade of LED lighting products, falling prices, and lighting costs is drawing
closer to the traditional lighting.
Photoelectric on earnings, three quarter of 2012, the company interior lighting business

2. income of 55.2518 million Yuan, 9.32% per cent of total income, contribution comes mainly
from commercial lighting projects.
It is understood that the Optronics has completed on a number of indoor lighting retrofit
project, including total floor space of 600,000 square meters of Shenzhen Financial Center,
great Hall of people in Beijing-based Hall of stars lighting retrofit project, Shanghai new
century department store lighting retrofit project, Minsheng group department store,
supermarket, new construction and renovation projects.
"This year, in parallel with the stable growth in outdoor lighting business and will increase
investment in interior lighting, rich product lines, reduce costs, and make more cost-effective
indoor lighting products to meet market demand. "Li Xuliang said that compared to outdoor
lighting, interior lighting market is many times larger, only seized the market, enterprises can
not be eliminated in the fierce market competition.
When it comes to how capacity leveling, said Li Xuliang, optical will not take on all of the
products are produced in our own factory, will be considered part of the product via the OEM
or ODM way, fully integrated industry resources.
Optical part of the 2012 bid on the project
Recycling
A LED industry published by the Institute's report said 2012 China LED fluorescent tube, t5
light fixture, LED panel light, LED downlight indoor lighting products, such as the overall
efficiency is raised by 18.7%, average prices fell by 23%.
LED lighting price continued to decline, gradually narrowing the price gap with traditional
lighting products, LED lighting products are more likely to be accepted by consumers,
effectively contributed to the popularity of LED lighting. LED application areas more and more
widely, will quickly improve the penetration rate.
In such a context, a channel of it is important, who occupied the channel, who will be able to
gain more market share and revenue, even voice.