SAVVY CITY Q2 2014 Deck

1. SAVVY CITY 2014: WHAT IS #SAVVYCITY?
SAVVY CITY 2014: WHAT IS #SAVVYCITY
Savvy City is a free app which aggregates all of the see and be seen VIP events and
connects tastemakers in real time with the brands that benefit from their personal social
cache. We set out to engage consumers & influencers in a new way.
For tastemakers, the Savvy City App simplifies the VIP experience, and provides THE
event-specific guidebook that maximizes the experience.
For VIP Brands, Savvy City offers direct access and user generated content in return for
VIP use.

2. Savvy City: The Real VIP Experience
- iPhone
- iPad
- Droid
The Savvy City App acts as a vehicle that allows brands
the opportunity to align themselves with more than one
event – obtaining key visibility in oversaturated markets.

3. COACHELLA
2013 Savvy Activation Highlights
SXSW
CANNES
SUNDANCE
Influencers received PInatas
filled w/ Savvy City swag to
create engagement
surrounding #coachella
ART BASEL
Custom Savvy City Art Bike
Series with Sole Bicycles
We distributed Savvy City
Swag Bags to every room at
the W Hotel in Austin,
@WHotelATX, during SXSW.
We also sent a push msg &
activated over 1500 ppl by
bringing them out to a pop up
party from 1-6AM. Savvy City
App for entry
We experienced Sundance &
Cannes, working with talent
such as Alec Monopoly,
Patrick Skoff, Gen Art, &
Capital Cities

4. SOCIAL CURRENCY ARCADE: How It Works
A Pop-Up store/ digital experience that accepts
only social currency; no cash, no credit.
By taking certain social media actions
you can earn currency to spend at our pop up
store. {Specific actions & Social Reach can
multiply or add points}
We set up shop in temporary locations by
partnering with various brands, venues &
events.
Sundance Social Currency Suite prizes included
55” Smart TV’s from LG Electronics!
SXSW, we’ve got prizes like Bonnaroo tickets &
Mystery #BeachMint Boxes, curated by SavvyCity

5. THE REAL VIP SCENE.
SAVVY CITY KNOWS BEST
SAVVYCITY is your source for where,
when and how to engage with festival's
most exclusive events. These are the
events that are likely not on the radar
and don’t require badges.
Use the in-app schedule to create your
daily dose of Savvy City from early
morning yoga to the late night red-carpet
parties all at your fingertips. Although we
don’t guarantee entry -- that doesn’t
mean we don’t hook you up with every
RSVP that is to be had ;) .

6. #InstaSavvy
Your #SAVVYCITY experience is meant to be seen AND shared.
With in-app Instagram
integration, connect and see
how the SXSW community is
sharing the latest updates
from the premieres to the
parties.
Streaming updates of all the
popular Instagram #hashtags
from Sundance will be
aggregated within the app.
#InstaOnPoint.

7. THE DETAILS
….at your Fingertips
SAVVY means you’re up to speed on all the
SXSW films as well as the parties & artist’s
performing.
There’s too much to see and
explore, we don’t want you
wandering aimlessly!
Savvy City overlays your event
schedule with Yelp integration to
provide a smart way to search
for that next meal or meet-up
place with friends.
Austin’s best venues,
restaurants and shopping will be
at your fingertips.
USE #SAVVYCITY TO:
- Preview Films
- Watch Trailers
- Promo Codes &
Freebies
- EVENT RSVP’s
- Scheduling

8. Art Basel ‘13 Brand Activations
BOMBAY SAPPHIRE x SBE
ENTERTAINMENT
We worked with BACARDI USA
& SBE, creating a Bombay
Sapphire Cocktail Menu that
was complimentary to App
users at SLS Hotel & Redbury
Hotel.
KIPLING USA
We
worked
with
Kipling’s
#MyKiplingBag Tour → bringing
out
our street team to boost
online conversations. We also
curated a live art activation for the
event.
SOLE BICYCLES
Collaborated with artists like
Thank You x Art and brands
like ZICO Coconut Water to
make
#savvycity Sole Art
Bike series for Basel. Each
bike was custom painted.

11. SAVVYCITY TESTIMONIALS
"Integrating with the Savvy City App
is a great way to get your brand in
front of influencers, whether it be at
Sundance, Coachella or SXSW!”
Patrick Jammet
-Marketing Director, Honest Tea
“Savvy City is the brand to watch,
#SocialDisruption for real”
Karla Ballard
– Ogilvy & Mathers

12. #SXSW2014 : INTEGRATION PACKAGE
SAVVY CITY APP → www.savvycity.co
SPONSORSHIP DELIVERABLES {A LA CARTE}
★
Inclusion in all things #SAVVYCITY #SXSW2014 // CATEGORY EXCLUSIVE
★
★
★
★
★
★
Logo Rotation & social messaging for 8 days in our photo kiosk (CLICK TO LINK)
Content Creation {Videos, Product Placement & Photos}
Social Distribution {Mentions via Savvy channels & Influencers)
In-App Store Representation with Brand Page / Promo Code to shop in app
Social Currency Games for Online Engagement & #branded conversation
Celebrity, VIP & Online Influencer Seeding // Gifting & Prizing
★
Custom Event Integration → SAVVYCITY is popping up daily with www.
speakeasy2014.com // in the heart of Austin all throughout SXSW, with Social
Currency Games, Activations & Prizes 3/7 → 3/15
★
Push Message sent to SAVVYCITY users to notify them …of a Flash Sale or Pop Up
Event / any message surrounding #SavvyCity #SXSW2014

13. #SAVVYCITY #SXSW2014: Event / Influencer PACKAGES
SavvyCity is your source to get influencers to engage with your brand & specific
events at SXSW.
Here’s how it works:
Based on the demogrpahic & brand identity, Savvy will assign you an influencer to:
★ Hit each event once per day OR one event for 1-2 hours.
★ Activate social media channels by posting 2-3x from your event
★ Social content distribution among highly visible #SXSW2014 tastemakers social
channels #SAVVYCITY #YOURBRANDHERE
★
★
Utilize Savvy City to drive traffic to your event at SXSW — stand apart from the
masses by seeding info through social networks & Savvy City App.
Add On Push Message (alerts all 8,500 Savvy City Users with a message)
Push Message sent to SAVVYCITY users to notify them …of a flash Sale or pop up
event surrounding #SavvyCity #SXSW2014 (promo code: SAVVYCITY)

14. #SAVVYCITY #SXSW2014: Event / Influencer PRICING
Event Activation & Influencer Pricing:
★
○
★
$350 Specialty App Listing & Promotion
★
★
$750 per day / $250 each additional influencer
recommended program for max visibility
$2500 per Push Message > Mobilize the SXSW Community in Real Time
Not able to make it to Austin? Have SAVVYCITY strategically place your product,
create rich social media content & distribute it. $1,000 per venue / day
Distribution —> wholesale pricing per unit OR a flat $500 fee per venue
(Seeding event activations or VIP Gifting)
★ VIP / Gifting programs > $1000 minimum
★ 1,000 unit product budget minimum
Brand Ambassadors .. Online Influencers .. Word of Mouth … Grassroots…

15. THANK
YOU
email@website.com
See you soon!
The Savvy City Demographic
Hip, Influential, Entrepreneurs & Creatives