1. How effective is the combination of your main product and ancillary text?
2. Trailer: I believe my trailer is very effective into drawing my target audience. My film has a rating of 15+ and to get a better understanding of my target audience taste I first designed a questionnaire for them to answer. This method gave me an insight into what things I could put in my trailer which my target audience would like and attract them to come watch it. For example from my results of the questionnaire my target audience preferred a horror film to be set in the forest and so I used the forest as a setting in my trailer. http://horrorbloga2.blogspot.com/2011/02/questionnaires-results.html
3. I consider my marketing campaign to be successful as I used promotional tools such as social network site Facebook and Myspace. This gives access to a larger audience not jus nationally but also globally. I created a fan page where my target audience could join and gain more information about the stars, release dates, location we used and the still images when we went out to shoot. I also uploaded my trailer to Youtube as this allowed me to receive feedback globally. This site is a global and my target audience use this site in a daily basis and this would be effective way into promoting my trailer. my main aim for my trailer was to create word of mouth from the social network sites. Most of my target audience have Facebook and Myspaceaccounts which they interact with on a daily basis and so the public may promote my trailer after watching it to their friends and family and then add the fan page for information. I also adopted different strategies such as approaching my target audience personally and trying to gain feedback from them after they watched the trailer. http://horrorbloga2.blogspot.com/2011/03/uploading-first-draft-trailer-for.html
4. The 90 second trailer try's to draw the audience to come and watch the film. They way I do this is by trying to keep the killer a mystery and not telling the audience how she came back to life. I think this will create suspense and encourage people to talk about the film and trying to find out more information online. This is a clear evidence of synergy, they may go online and join the fan page to gain more information or look for more information on other sites. http://horrorbloga2.blogspot.com/2011/03/official-trailer-blackwood-forest.html
5. Magazine: The magazine cover is mainly trying to promote the killer without giving away any information about her or the film. I took a long shot of the actor and made her cover her face with her hair while we can just about see her face. The reason for this is so the killer looked mysterious and to make our target audience think about the killer. I also put a glow around her as I wanted reader to catch their attention on to the picture of the actor straight away. I made the background of the magazine dark to represent the atmosphere of the film and the genre foe example gloomy and evil. She is much brighter than the background the reason for this to make sure what the main attraction of the film is. The main attraction is the young girl and I wanted my audience to feel like she is one of them even though nothing is given away on the magazine. http://horrorbloga2.blogspot.com/2011/03/final-magazine-cover.html I also believe the title of the film was very effective in a way to let our audience know what type of genre the film and to create a sense of suspense. The title Blackwood Forest creates enigma as the word ‘Black’ creates a sense of evil, dark and the Forest a common location convention for a horror film creates a sense of what is going to happen in the forest.
6. Poster My film poster is very effective in doing its job of promoting the film. It has all the main iconography and the convention of all the film posters. The audience should able to see the title, the main character and the release date without any difficulties. The color used in my poster are also recognizable horror genre colors such as the red and the grey which represent evil, dark, gloomy blood etc. when I researched into horror film poster I realized that they all use dark color to represent the mood of the film and their main image looked scary. I also adopted a similar theme like this by putting the main character in the middle of the poster while jus a grey background representing emptiness and gloomy atmosphere. http://horrorbloga2.blogspot.com/2011/03/final-poster.html
