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Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email_address]
Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web  Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
Effectiveness http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
“ There’s a Connecticut State Library?”
 
 
 
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Content that Adds Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object]
Recommendations for your library ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Not your father’s library

Notes de l'éditeur

  1. Online User Experience Strategy
  2. 1 of 5 largest libraries had an FB page in 2008 4 of 5 of largest libraries had an FB page in 2010 Still less than half of libraries that serve populations of less than 25K have FB pages in 2010
  3. Early adopters - using traditional library success measures, did better between 2008 & 2010 than non-early adopters
  4. There’s a Connecticut State Library?
  5. Facebook Page – http://www.facebook.com/CtStateLibrary
  6. Twitter Page - LibraryofCt
  7. Flickr page
  8. FB page – www.facebook.com/CTStateLibrary : 546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations: Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed
  9. Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) Flickr Commons Advocacy & Alerts Events
  10. Social Media policy Policy generator: http://socialmedia.policytool.net/
  11. Allocate resources to your digital presence The web is a requirement … & the web is now social Start by learning & researching, but don’t take too long Create a basic social media policy – use the online policy generator to see what ?s you need to answer Include your website in planning for these new online services