“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
Not your father’s library
1. Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email_address]
2. Libraries in the Social Media Landscape: 2010 Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
1 of 5 largest libraries had an FB page in 2008 4 of 5 of largest libraries had an FB page in 2010 Still less than half of libraries that serve populations of less than 25K have FB pages in 2010
Early adopters - using traditional library success measures, did better between 2008 & 2010 than non-early adopters
FB page – www.facebook.com/CTStateLibrary : 546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations: Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed
Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital collections / ContentDM) Flickr Commons Advocacy & Alerts Events
Social Media policy Policy generator: http://socialmedia.policytool.net/
Allocate resources to your digital presence The web is a requirement … & the web is now social Start by learning & researching, but don’t take too long Create a basic social media policy – use the online policy generator to see what ?s you need to answer Include your website in planning for these new online services