This presentation is developed for businesses and non-profits, to illustrate how to use Instagram for business and branding. The presentation entails a detailed demo of the app at slide 5, reviewing every tab and every feature of Instagram.

1. Week #7: Instagram
Using Photos to Connect
with Shannon Bowen-Kelsick
www.sbkelsick.com
@sbkelsick

2. Instagram Statistics and Users
@sbkelsick

3. Instagram Statistics and Users
@sbkelsick

4. Instagram Statistics and Users
• Instagram has edged out Facebook and Twitter in terms of prestige among young users
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• It is now more gender-balanced.
• Growth has made it less female-centric. In the U.S., men now account for about half
of Instagram's users; older data from various sources showed a pronounced skew
toward female users.
!
• Instagram has drawn close to Twitter in terms of the number of total users.
• In total, Instagram has over 200 million users, just behind Twitter, with younger users
driving uptake.
@sbkelsick
!
• The app has reached the youth tipping-point:
• Over half of teens and people in their early twenties are on Instagram. More
than half of American 12- to 24-year-olds said they had an account on Instagram in
early 2014…
!
info from: http://www.businessinsider.com/instagram-as-a-brand-platform-2014-9!

5. Instagram Demo
@sbkelsick

6. Instagram Examples
@sbkelsick

7. Instagram Examples
@sbkelsick

8. Instagram Examples
@sbkelsick

9. Instagram Examples
@sbkelsick

10. Instagram Examples
@sbkelsick

11. Instagram Examples
@sbkelsick

12. Instagram Examples
@sbkelsick

13. #Instagram away
with Shannon Bowen-Kelsick!
www.sbkelsick.com!
@sbkelsick

14. references
• Here’s Why Instagram Demographics Are So Attractive to Brands: http://www.businessinsider.com/
instagram-as-a-brand-platform-2014-9
!
• Instagram ads launched for Canadian users Monday: http://www.cbc.ca/m/touch/business/story/
1.2829712
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• TechTalkAmerica YouTube channel
!
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Apps:
• InstaCollage - photo collages (currently free)
• WordSwag - fun images with quotes and more ($2.99 so worth it!)
• Instavid - photos with video collage creator (free)
• VideoStory - slideshow creator (free, $1.99 for pro)
• Vinyet - video slice and dicer ($1.99 - VERY worth the spend)
• VideoSound - adds music to videos ($0.99 - so worth 99 pennies)
@sbkelsick