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E245 personallibraries week7
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6.
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9.
10.
11.
Reference chart vs.
competitors
12.
13.
14.
15.
200x conversion (to
10%)
16.
3x price increase
17.
18.
4-10 hours in
app
19.
20.
0.02-0.05% CTR
21.
22.
23.
24.
Hates tedious work
25.
Identifies as influencer
for tech products
26.
27.
28.
29.
Identify/Credit Card Theft
30.
31.
Friend adding
32.
33.
Double-digit growth projected
34.
35.
36.
37.
Facebook and video
growing in influence
38.
39.
Facebook and video
growing in influence
40.
41.
42.
5-7% in electronics
(Amazon)
43.
44.
$0.7 APRU for
women’s furnishings
45.
46.
47.
48.
Values celebrity trends
and friends’ opinions
49.
Wants to buy
high ticket items at lowest price
50.
51.
Differentiation: Discover online
goods recommended by friends at the lowest possible price from unspammy vendors
52.
Evidence: Price recommendations,
social features
53.
Cost: Free to
user
54.
Effort: Download an
install, initially requires chrome
55.
56.
57.
58.
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