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PERSONAL LIBRARIES	,[object Object],WEEK 7,[object Object],Revenue Model & Pivot,[object Object],Reference Library,[object Object],Product Library,[object Object]
Week 6 Canvas,[object Object]
Week 7 Canvas,[object Object],Upwardly mobile young professionals making $2-10K of discretionary online purchases a year (excluding travel),[object Object],FB/TW posts from users you know,[object Object],Company blog, FB, TW accounts,[object Object],Discover online goods recommended by friends at the lowest possible price from trusted vendors,[object Object],FB/TW posts from cartpop users you know,[object Object],Bloggers and Media targeting customer segment,[object Object],Retail marketing partners,[object Object],IE/FF/Chrome teams,[object Object],Affiliate Program Providers,[object Object],Affiliate program,[object Object],SEO/SEM/SM,[object Object],IE/FF/Chrome App Stores,[object Object],Developers,[object Object],Marketers,[object Object],Affiliate program fees,[object Object],Licensing,[object Object],Subscription fees,[object Object],Ad revenue,[object Object],AWS Infrastructure,[object Object],SEM,[object Object],Eng & Marketing OpEx,[object Object]
Week 6 Teaching Team Feedback,[object Object],What category are you in?,[object Object],Do you need to pivot?  ,[object Object],If so, where to?,[object Object],How can you test these different categories instead of refining your existing software solution?  ,[object Object],Do you need to setup simple landing pages for other ideas, e.g., document management?,[object Object],Pivoting this late can be really hard,[object Object]
Week 7 Canvas,[object Object],Upwardly mobile young professionals making $2-10K of discretionary online purchases a year (excluding travel),[object Object],FB/TW posts from users you know,[object Object],Company blog, FB, TW accounts,[object Object],Discover online goods recommended by friends at the lowest possible price from trusted vendors,[object Object],FB/TW posts from cartpop users you know,[object Object],Bloggers and Media targeting customer segment,[object Object],Retail marketing partners,[object Object],IE/FF/Chrome teams,[object Object],Affiliate Program Providers,[object Object],Affiliate program,[object Object],SEO/SEM/SM,[object Object],IE/FF/Chrome App Stores,[object Object],Developers,[object Object],Marketers,[object Object],Affiliate program fees,[object Object],Licensing,[object Object],Subscription fees,[object Object],Ad revenue,[object Object],AWS Infrastructure,[object Object],SEM,[object Object],Eng & Marketing OpEx,[object Object]
Week 7 Canvas,[object Object],Upwardly mobile young professionals making $2-10K of discretionary online purchases a year (excluding travel),[object Object],FB/TW posts from users you know,[object Object],Company blog, FB, TW accounts,[object Object],Discover online goods recommended by friends at the lowest possible price from trusted vendors,[object Object],FB/TW posts from cartpop users you know,[object Object],Bloggers and Media targeting customer segment,[object Object],Retail marketing partners,[object Object],IE/FF/Chrome teams,[object Object],Affiliate Program Providers,[object Object],Affiliate program,[object Object],SEO/SEM/SM,[object Object],IE/FF/Chrome App Stores,[object Object],Developers,[object Object],Marketers,[object Object],Affiliate program fees,[object Object],Licensing,[object Object],Subscription fees,[object Object],Ad revenue,[object Object],AWS Infrastructure,[object Object],SEM,[object Object],Eng & Marketing OpEx,[object Object]
Key Decisions,[object Object],Complete “Paper Libraries” campaigns,[object Object],Since it’s a going concern, continue E245 course assignments (revenue model, financial model, etc.) with Peaya,[object Object],Pivot E245 project to “Product Libraries”,[object Object],Like Peaya, users lookup, organize, annotate, and share their product information. ,[object Object],New concepts include automated comparison shopping and appraisals of used items.,[object Object],Drop other investigations,[object Object],Document management and verticals (legal, pharmaceutical) aren’t panning out—too many competitors, too much complexity, we have little expertise, advantage or passion,[object Object]
Personal Libraries,[object Object]
Peaya conservatively priced,[object Object],Below niche competitors, above generalists,[object Object],2K users,[object Object],0.4K active last week,[object Object],0.008K paid users (0.4%),[object Object],0.005 new users / day,[object Object],revenue ~ 0.05K / month,[object Object],7M users,[object Object],2.6M active users last month,[object Object],0.25M paid users (~3%),[object Object],22K new users / day,[object Object],revenue >1M / month,[object Object]
Connecting with Media Outlets,[object Object],[object Object],We can develop a direct/SEO channel via bloggers & social networks our audience frequents,[object Object],[object Object],Contacted 45 selected bloggers to solicit feedback,[object Object],Experiment,[object Object],[object Object],4 positive responses, bloggers want: ,[object Object],[object Object]
Reference chart vs. competitors
Next steps: Follow-up to generate reviews,[object Object]
Posting to Forums manually is easy, but time consuming,[object Object],Epernicus,[object Object],Academia.edu,[object Object],ResearchGate,[object Object]
Personal Libraries could be $240K/year business in 2 years,[object Object],Assumptions,[object Object],Core Freemium(up to ~$180K),[object Object],[object Object]
200x conversion (to 10%)
3x price increase
2 FT engineers @$40K/yearAds (up to ~$30K),[object Object],[object Object]
4-10 hours in app
60K user baseContent Sales (up to ~$30K),[object Object],[object Object]
0.02-0.05% CTR
$15-50 mean purchase price,[object Object]
Product Libraries Customer Segment & Value Prop Hypotheses,[object Object],Sam the Shopper ,[object Object],Upwardly mobile young professional (some Grad Students),[object Object],Salary: $40,000-$250,000/year,[object Object],Demographics,[object Object],[object Object]
Minimum bachelors from expensive schoolMotivation,[object Object],[object Object]
Hates tedious work
Identifies as influencer for tech products
Fears being cheated onlineBehavior,[object Object],[object Object]
Shares online and in person about products he lovesBudget,[object Object],[object Object],“The XXX is awesome, I really want one. I know I just bought the YYY, but it’s probably time to upgrade.” ,[object Object],Value Proposition,[object Object],Promise,[object Object],[object Object],Differentiation ,[object Object],[object Object],Evidence,[object Object],[object Object],Cost,[object Object],[object Object]

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