1. Columbia B7739-002: Advanced Entrepreneurship
Kadak
TEAM MEMBERS Stella Chan Adeem Richard James Shashi Neeraj Lal Sanjay
Fenster Shrimali Bharadwaj
Degree program EMBA EMBA EMBA EMBA EMBA EMBA
Provide your http://www.linkedin http://www.linkedin http://www.linkedin http://www.linkedin http://www.linkedin http://www.linkedin
.com/pub/stella- .com/pub/adeem- .com/pub/richard- .com/pub/shashi- .com/pub/neeraj- .com/pub/sanjay-
LinkedIn public chan/9/a15/451 fenster/1/a68/632 james-aca- shrimali/0/7a6/83b lal/29/67a/29b bharadwaj-p-e-leed-
profile URL ca/27/220/584 ap-csi/2b/340/15b
Are you the Yes Yes Yes Yes Yes Yes
subject matter
expert (SME) for
this team?
Pick a role you Designer = Picker = Picker = Hacker = Hacker = Hustler =
think you most Product Visionary Visionary Engineer Engineer Customer
likely will play on Development
this team
Anything Grew up in Career – big Grew up in the Technology Grew up in Most precious
interesting we Hong Kong; bank finance - UK (raised on management Delhi -> Career -family &
should know enjoy > start-up -> tea); Career in and strategist, in Corporate friends. civil
about you (be travelling; love big industrial accounting from an Finance and engg./Real-
brief) Dogs; drink firm and finance entrepreneuri Audit - > enjoy est. developer;
tea every Grew up in a consulting; Tea al family travelling and next: add real
single day! village and I junkie! background, a cup of tea estate finance
love Tea! love to sing everyday to the list;

2. Kadak FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
What Key Activities do we
Who are our Key require?
Partners? How will we Get, Keep
• Purchasing raw material
• Indian stores and Asian • Brewing tea
and Grow Customers?
Which of our customer’s • Consistent quality
stores • Setting up retail outlets
problems are we helping • Increase product variety
• Eventually tea makers • Advertising, & marketing
• to solve? • loyalty program tea card
• Indirect distribution Setting up customer feedback
• Who are our most
channel and analysis • consumer have limited access word-of-mouth from students
through -- subway, panda (campuses) important customers?
• Business development with to authentic Asian tea in a
express • Tea cart promotion via • repeat customers, Asian-
campuses retail format
• Product mix creation Facebook or Tweeter immigrants consumers
Who are our key • FP&A management • Tea tasting event to collect • health conscious customers
suppliers? • Hiring customer feedback (via iPad)
• Indian store from NJ Which customer needs
are we satisfying? What are their
• Chinese stores from
• Anyone with desire to archetypes?
Chinatown
consume authentic Asian tea • The Indian/chinese/Asian
• Grocery stores such as
outside home • The rising teen
Wal-mart
• Healthy parents
• Restaurant
• Undergrads/students
utensils/hardware What Key Resources we Through which Channels • Baby-boomers
suppliers require? What are the Key
do our Customer
• Money Features of our product
What are we getting Segments What Job do they want
• Retail outlets that match customers
from them? Giving want to be reached? us to get done for them?
• POS system to track sales problem/need?
them? • direct retail • make the tea (incl. picking
• SAP system for accounting • taste of our tea (quality)
• Milk, sugar, Splenda, tea • the availability of tailored • direct-to-home the best ingredients)
• License from NY / Campus • education of tea
leaves, cups, spices, approval flavor delivery
pots/pans • HR for hiring & training • speed of delivery
• MONEY, more revenue • Tea brewing equipment • convenience
What are the most important costs inherent in our
business model?
Fixed How do we make money? What’s the revenue model? Pricing
• Rent tactics?
• Equipment, furniture and fixtures • Low Intro promotion price to attract customers($0.99)
Variable • Keep the price close to Starbucks thereafter
• Raw materials & supplies • Never price below breakeven even during promotion period
• Employee salaries • Find ways to give them discounts (survey --- buzz discounts)