Salesforce Miami User Group Event - 1st Quarter 2024
Mockup columbia univ jan 2014
1. Jan 17th, 2013
Mockup
Team#17 Career/Employer Review
Day 1
Customer
Discovery
Day 2
Day 3
Day 4
Total
40 (online survey)
18 (interview)
25 (interview)
40 (interview)
10 (partner & channel)
133
Ruiqi Hu
MS Management
Zhaoyu Li
MBA
Linwei Chen
MS Management
1
2. Day1_Women’s Career Website
“No clear
- Strategic-alliance:
women groups
women Clubs
- Coopetition:
other major SNS
facebook/linkedin
- Joint ventures
- Customers
value prop!”
- Engineering:
design platform
build platform
- Platform
management
- Platform
promotion
- Automated web
based services
- Female students
- Women’s social
groups
A social network
customized for
professional
women/ female
college students.
“You’re operating in a super
competitive market!”
Online (promotion)
Human resources:
technology,
marketing,
Influential customers
Cost – driven:
- Development
- Promotion
- Maintenance
“Confused by your overall
- Professional
- Communities
women
- Co-creation idea…”
Offline (events)
Advertisement
Premium Service
Subscription
Team17_Page 2/22
3. Day2_Sheccess
- Strategic-alliance:
women groups
“Too
women Clubs
- Engineering:
design platform
many SNS!”
build platform
- Platform
- Coopetition:
management
other major SNS
- Platform
facebook/linkedin
promotion
- Joint ventures
- Customers
“Not
Human resources:
technology,
interesting.”
marketing,
Influential customers
Cost – driven:
- Development
- Promotion
- Maintenance
A social network customized
for professional women/
female college students.
- Women’s Career
Experiences & lifework-balance Advice
Sharing
- Communities
- Co-creation
- Automated
web based services
Get:
-Social media Partners
-Initial influencers
Keep:
-Positive experience
-Active online community
Grow:
-Word of mouth
-Social media buzz
-
Professional women
Female students
Women’s groups
Segment 1
-Women Aged 1825
-No or little work
experience
“Eh…I would rather
seek 1-on-1
mentorship…”
- Intimate bonds which
allow easier
networking
- Interactive
participation and
sharing of experiences
and advice for weekly
topics
Online
(promotion)
Offline (events)
-Sponsorship
-Google Ad-words
Segment 2
-Women Aged 2535
-Experienced
Professional
-Ad-words
-Premium Service
-Subscription
3
Team17_Page 3/22
4. Day 2 Night………
5:00 PM
7:30 PM
11:00 PM
- Free:
Mentorship Hard to find
Why still need that
- Paid:
Expensive
A lot of mentorship service…
Team17_Page 4/22
5. Day 2 Night…
5:00 PM
7:30 PM
11:00 PM
3:00 AM
9:00 AM
Customers expect:
This causes
- Mentor < Mentee
Free:
Mentor >> Mentee
Hard to find
ability
in terms of #
- Paid:
Expensive
How about
We can provide awe do
But WHY?? !
peer to peer
a Mock Interview Platform!
Like case interview ! 5/22
Team17_Page
6. Day3_MockUp
-Platform
building/maintenan
ce
-Online
tools/packages
development
- Free and easy
Mock-interview
matching (can list
your requirements of
interviewers)
Young People
-18-30
- Automated
“Interesting…” for an
-preparing
online services
interview
“Hmmm…. I didn’t
quite understand it…”
-LinkedIn
-Education
institutions (Case
study workshops,
interview preparing
workshops)
-Interview tools
-Active users
“Wow!”
-Active users who
will help (virtual
money system)
-Online
tools/packages for
interviews----video,
record, case-study
cases, intellectual
questions,
whiteboard…
Online
“I Like it!”
- Development
- Promotion
- Maintenance
-Virtual money selling
-Advertisement(books, companies…)
-Offline events
Team17_Page 6/22
7. Day3_What we learned
Virtual Coin system
is too complicated !
Level System based on
points accumulation
Few professionals
will join !
Not our target
segment for now
Interviewers
qualified?
Rating System
School Career
Center
They are CHANNEL &
PARTNER
Team17_Page 7/22
8. Day4_MockUp
-LinkedIn
-Education
institutions (Case
study workshops,
interview preparing
workshops)
-Platform
building/maintenan
ce
-Online
tools/packages
development
- Free or paid
customized P2P
video mock
interview
“…Have you -Full interview
toolkit
thought about (e.g:cases,
consulting
interviewee folder,
legal issues?...” bank…)
question
- Interview tools
- Active users
- Interview question
bank (case bank)
- Development
- Promotion
- Maintenance
- Annotated
Recorded video for
review
- Automated
online services
Young People
-18-30
-preparing for an
interview
- Students seeking
internship/full time
jobs (especially
consulting)
- People seeking a
part-time job by
- School Career Office conflict
“Potential giving interviews
- Recruiting firms
of
-Career websitesinterest”
- Convenience
scheduling
-Virtual money selling
-Advertisement(books, companies…)
- Commission from paid interviews
- Premium service
Team17_Page 8/22
9. Workflow
Sign in with LinkedIn account
Complete profile and preference
Random match now Or make appointment
Team17_Page 9/22
14. Day5_MockUp
-Platform
building/maintenan
ce
-Company recruiting
team
-Interview preparing
workshops
-Online
tools/packages
development
- Interview tools
- Active users
- Interview question
bank (case bank)
- Development
- Promotion
- Maintenance
- Free or cheap
customized P2P
video mock
interview
-Full interview
toolkit (e.g:
consulting cases,
interviewee folder,
question bank…)
- Annotated
Recorded video for
later review
- Convenience
scheduling
Get:
-Student consulting
groups
-Students seeking part
time job
Keep:
- Level + Rating system
Grow:
-Word of mouth
- Students
preparing for
internship/full time
jobs interviews
(especially case
interviews)
- Students seeking
a part-time job by
giving interviews
- School Career Office
-Career websites
-Student case study,
interview preparing,
speaking groups
-Commission from paid interviews
-Premium service
-Advertisement(books, companies…)
Team17_Page 14/22
15. Customer Segments
Want to help each other
with Mock Interviews
Students
Seek a part-time
job by giving
interviews
Feel happy and
honored to help
(Alumni)
Professionals
Extremely
experienced
mentors
Target
(Get)
Further
Target
(Grow)
Team17_Page 15/22
16. Business Model
Value Proposition:
College
Student
Free P2P
College
Student
-
Wide and easy
matching of partners
Case Bank
School
Career Office
Career
websites
Channels
Mockup
Value Proposition:
College
Student
Case study
groups, etc
Paid P2P
Grad
Student
-
Interviewees gets
valuable suggestions
Interviewers find a way
to help others and earn
pocket money
Team17_Page 16/22
18. What We Have Learned So Far
•
College/B-school students have robust
demand for mock interview partners
(particularly for case interviews)
•
Customers are willing to pay a premium to
conduct mock interviews with peers who
have ex experience (including work/
internship, or just interviews, etc) in target
industries
•
Potential interest from strategic partners
(85 Broads for instance) and advertisers
(WeHire)validated
Team17_Page 18/22
19. Next Steps
•
Build an Demo
•
Continue to test customer segments
•
Meeting with strategic partners
(appointment with 85 Broads already set
up) to discuss go-to-market opportunities
•
Research user acquisition costs
•
Deep dive on revenue stream segmentation
Team17_Page 19/22
21. Segment Size -US Market
US college
and grad
students
Need
mock
interviews
Total: 17.5 M
1
60%2
Served: 10.5 M
50%2
Target: 4.2 M
Willing
to pay
for
service
1. National Center for Education
Statistics, Digest of Education Statisti
4/28/2013
2. Mockup Survey, 1/17/14 21/22
Team17_Page
22. Archetype of Customers
Value Proposition:
-
Free Peer-to-Peer
mock interviews
Able to connect with
partners across the
country
Case Bank
Junior@Stanford
Preping for case
interviews
Junior@Columbia
Preping for case
interviews
-
Value Proposition:
Senior@NYU
Preping for IBanking interviews
MBA student
@Tuck with
previous wall street
experience
Interviewees gets
valuable suggestions
Interviewers find a way
to help young students
and earn pocket
money
Team17_Page 22/22